Some ideas that define me as a brand strategist, talk about my beliefs & guide my daily thinking process.

1. THAT’S My own Planner
Manifesto
Jesús Melero
@jesmelero
_________________
www.innblastur.com

2. ihbvisev
I’m Jesus
HI! Strategic
as a
Planner.
and work
This is my personal planner
Manifesto.
points
of view
that define me as a ThinkingDesigner.
8
8 beliefs that
talk about
WHO HOW
I AM & I WORK. So, let’s
start…
ihbvisev

3. I believe…

4. Innovation is new, is evolution, is trendy, is a change… But
the most important; is a different point of view, more
creative, insightful and amazing.
Without innovation, in times of bits, lights and multiple
options, an idea is lighter and die in seconds.
I Innovation has to be in the DAN of every brand,
company, design, word, product, board, strategy and sure,
on my daily thinking.
believe
in innovation.

5. I believe
in design (thinking).
I believe, trust & love design.
For me, design is more than the visual perfection (by the way, this is important)
Design is beauty, is simplicity, is easy, is coherent, is right.
It’s more than a tool. It’s a way of seeing & solving problems & needs.
I try to bring all this stuff and philosophy to my daily thinking process.
Strategic Planning is what I do, and Design Thinking, how I do it.

6. I believe in
Brand Social Value.
OK. Pay attention to that. It’s important.
Brands aren’t like people. They don’t talk like people, think like people and behave like people
(or maybe, they shouldn’t) Accept it; they are simply, brands.
But they live in a social world, full of people and they are made for people. More than ever, and
because people, communication & values are changing, brands must have a social approach, a
social speech and a social way of live/communicate.
In this new era, people don’t follow brands anymore. They follow values.
So, less Social Media Madness & more Brand Social Value

7. A brand that walks in this new communication & post-pc era has to
work with architecting ideas.
Ideas that build and grow brands. Ideas that work with a purpose, and
not pretend the simple impact.
Strategy & Creativity have to be clever, more amazing, and build solid
brands by working on its storytelling, personality & magic essence.
I believe in
architecting ideas.

8. I believe
in details . -little things that make the difference-!
Details make the difference.
Details improve things, and make them relevant and important for others.
More than ever, details are really needed.
I always thinking on details. They are the why and how of my work.
They define the line between good and awesome.
Details need time, attention & powerness.
And brands, need details.

9. The world is becoming amazingly crazy. Technology
is all around, and our brains eat much more
information than years ago.
As a result, brands and companies have to be fast
I believe and flexible. And what they offer & bring to people
has to be adapted to this type of living. “Local
globalization” is today’s rule.
in movility. Ideas, services and products have to live in this new
dimension of take away, in the same way that
agencies and adv. professionals have to work.
Laptop, refreshed and renewed mind & team spirit
are part of my every day.

10. I believe in people.
As a Planner, one thing is clear for me. I work for people.
Every day I try to think like people, see like people, feel like people, talk like people, write like people.
I have a rule: I’m a crazy-curious-sociological-people-observer, and for me, this crazy-curious-
sociological-people-observation, is the first step to build creative strategy to make relevant brands that talk
in a relevant way and help them connect with people.
So, I’m that type of Planner guy. I believe & love people.

11. I believe in This is simple, but not easy to achieve.
Think in a friend of you. He helps you, hugs you
and tries to be the closer as possible to you.
honesty, Like people, brands have to be transparent, clear
and closer as a friend
truth & People trust in truth & honesty so, make them
easy to trust in your brand.
smiles. Being always in a good mood is not an optional
issue, for sure.

12. “
” Trust in ideas that make stories &
find stories that grow ideas.

13. Thank YOU.
__________________
www.innblastur.com