Barcamp Presentation on Email campaigns and Analytics in ZAMBIA

1. Barcamp Lusaka 2009 Tags: Email Marketing, Opt-in Web Form, Auto responder Presented by Jerry Sakala

2. Reading and Sending Email is the # 1 Key Activity on the internet @247 BILLION emails sent per day Worldwide. email The all time #1 mother of all Apps on the Web. Even on YouTube ,facebook ,twitter or LinkedIn people read and send email to build a more personal and direct relationship.. Don’t you? Secret is there is nothing new under the web; people predominantly use the internet for email. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

3. Design your website to ‘Help’ first time visitors keep their internet habits: “Reading and Sending emails” First time Visitors to your website won't remember to come back tomorrow- or next week- to “check” UNLESS you guide them back from their email inbox. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

4. The TRUTH Every web designer must Recognize There are many things that can make a for bad website design. Top of the list is a Website, blog or profile page that lacks a prominent email opt-in form. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

5. The One Website Feature Most Zambian websites under-utilize:Email opt-In Form 99% of Zambian websites DO NOT have a prominently placed opt-in form on every web page for a first time visitor to use to get your web content in a web application they are ALREADY comfortable with…EMAIL. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

6. When was the last time you typed in a URL to “Check- On” a website Update? It’s the reason why you should NEVER tell visitors to your website : “This website is being updated Please keep checking back” Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

7. What Yahoo, Twitter and facebook Know About email that you Don’t. Email is… The power for rapid communications between you and your supporters , members or customers. What gives transparency and accountability to your direct and personal communications. Framing the story or responding to breaking news. Getting your readers to take action NOW. That proven amazing ability that gets first time visitors back to your sites. 12/22/2009 Tags: email marketing, Opt-in Web form,Autoresponder

8. Can You instantly Spot the ‘Email Opt-in Form’ on the best of Zambia website? Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

9. Can You instantly Spot the ‘Email Opt-in Form’ on ChiluLemba’s website 12/22/2009 Tags: email marketing, Opt-in Web form,Autoresponder

10. Can You instantly Spot the ‘Email Opt-in Form’ on OV-IDEA blog 12/22/2009 Tags: email marketing, Opt-in Web form,Autoresponder

11. Is Your website purposefully designed to Attract REPEAT VISITORS from their EMAIL inbox? Most Zambian website designs don’t offer email opt –in forms…the few that do, DON’T make “checking email inbox” a high priority activity as much as internet users do. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

12. Tip #1 : Make Collecting emails offline and online a PRIORITY . Prominently Place an opt-in form on your website, blog or social network profile. Avoid spamming, Use a double-opt-in confirmation auto responder system with your opt in web form to legitimately send any future follow up email messages . Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

13. Tip #2 : Do not use deceptive subject lines. The subject line must ALWAYS accurately reflect the content of the message. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

14. Tip #3 : Disclose clearly and conspicuously that the message is intended for promo or advertising purposes. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

15. Tip #4 State where you are geographically located. All Your messages must include a valid physical postal address. This can be your current street address, a post office address, a post office box you’ve registered with the Zambia Postal Service (Zampost) or a private mailbox you’ve registered with a commercial mail provider (eg.postnet). Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

16. Tip #5: Explain how to opt-out of receiving future email from you. In every message include a clear and conspicuous explanation of how they can opt-out of getting email from you in the future. Craft the notice is in a way that's easy for an ordinary person to recognize, read and understand. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

17. Tip #6 : Honor opt-out request immediately. Don't charge a fee or require subscribers to give any personally identifying information beyond an email address. Do not make them take any step other than sending a reply email or visiting a single web page on an internet website as a condition for honoring their opt-out request. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

18. Tip #7 Don't sell or transfer email addresses, even in the form of an mailing list. The only exception is that you may transfer the addresses to the company you've hired to help you comply with the Best Practice that ISP's love and online users can trust. Tags: email marketing, Opt-in Web form,Autoresponder 12/22/2009

19. #8 Know what they are doing with your email know exactly when subscribers click on links in your message so you can focus on the right time to send your message. Re-send a broadcast to only mail subscribers who didn't open or click on your previous broadcast. Know which mail subscribers are responding to your campaigns, which links they're visiting, and where on your website they're going after clicking through.. 12/22/2009 Tags: mobile corporate email messaging, Ovi mail, Nokia

20. Thank You! Jerry Sakala is a former mobile industry insider and independent Consultant based in Chingola, Zambia. Takes the biased trusted view that reading and sending email is predominantly what people do on mobile internet... Read more http://ov-idea.blogspot.com 12/22/2009 Tags: email marketing, Opt-in Web form,Autoresponder