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EVENT REPORT

Annual Conference

YOU CAN DO IT 2011
USGUIDE – WE SHARE | WE GROW | WE SUCCEED



May, 2011




                                            1
You Can Do It 2011
Result

Content


Participant Analysis


Memorable Snapshot
                       2
• Date & Time: 8:00 – 12:00 Saturday, 18
June 2011
• Place: 3rd floor, Ocean Park Building, 1 Dao
Duy Anh Street, Dong Da District.




  Date & Time: 8:00 – 11:30 Saturday, 25
  June 2011
  Place: The Victory Hotel, 14 Vo Van Tan,
  Dist 3.
RESULT



Registration & Attendance

900
800
700
600
500                             Registration
                                participants
400
                                Attended
300                             Participants
200
100
  0
       Hanoi   Hochiminh City
“USGuide annual conferences inspired me. Sitting
among the audience for 2 consecutive years, I
wished that one day I would be one guest speaker,
sharing my success application story! This
aspiration motivated me to start my application.”
                                   Mr. Nguyen Hai Vinh
MBA Class of 2012, Stanford Graduate School of Business
                                     Stanford University




   “I took part in “You Can Do It” conference in 2009
   and 2010, which instilled in me the Can-do spirit
   and equipped me with invaluable insights into my
   desired MBA programs. I benefited from alumni of
   prestigious schools sharing their first-hand
   experience in the States."
                                       Ms. Dao Mai Huong
              MBA Class of 2013, Goizueta Business School,
                                          Emory University
Reasons for attending “You can do it 2011


By which of the following reasons are you attending
                  the conference?                               Most of the attendees has registered due
                                                                to their interest in the USA education with
                                                                the expectation to gain more
                                                                understanding, which will support their
           1%                                                   decisions on school and course choices.
                    4%     5%


                                                          43%   The participation of famous and well-
                                                                established schools and scholarship
                                                                programs also plays a very important role
    48%
                                                                in increasing the attractiveness of the
                                                                conference

                                                                In other part of the survey, the attendees
       By contents and the attendance of famous schools
                                                                also express their expectation of having
       By my own interest in USA education
                                                                more diversity in schools and courses,
                                                                especially those who wish to apply for
       By the marketing campaign of the conference
                                                                science or non-MBA courses
       By the conference's content of previous year

       Others

                                                                                                        6
Self-confidence to apply/plan to apply for USA post-graduate education


Are you more confident in applying or making plans to   87% of survey responders has agreed that
        study post-graduate courses in USA?             they are more confident after attending
                                                        the conference, and that applying for USA
                                                        post-graduate education is no longer
                                                        impossible
                    8%
         5%
                                                        The remaining of responders gave the
                                                        following reasons(*)
                                                        • There was a lack of schools on science,
                                                          most of the schools and courses are MBA
                                                          and business related
                                87%
                                                        • There should be more sessions in which
                                                          application experiences are shared after
                                                          the event so that understanding of
                                                          application process is improved
                                                        • There should be more
              Yes        No   No comments                 information/advice on scholarships,
                                                          financial support and how to apply for
                                                          those funds
                                                        (*) Feedbacks were collected both in survey form and in quick
                                                                                                                    7
                                                           interviews on event days
Understanding of U.S. post-graduate system


   Do you understand more of U.S.A post-graduate
 system and application process after attending YCDI      The conference has increased awareness
                       2011?
                                                          of the audience, according to the
                                                          feedbacks of 60% of the survey responses

               16%                                        The remaining responders would like to
                                                          have more information regarding:
                                                          • SOP and LOR of applications to US
24%                                                         schools
                                             60%
                                                          • Available scholarships for non-MBA
                                                          • Fullbright information
                                                          • Tips of applications
                                                          • School ranking system

                                                          The panel discussions have increased
         Yes    No   No comments
                                                          significantly the awareness and the
                                                          possibility of attending in US schools, even
                                                          Top schools. Suggestions for follow-up
                                                          sessions on SOP, mentoring, GMAT courses
                                                          are raised in the feedbacks as well
                                                                                                   8
You Can Do It 2011
Result

Content


Participant Analysis


Memorable Snapshot
                       9
Content


Hanoi                                                Ho Chi Minh City
8:00 – 9:00 : Exhibition & Registration              8:00 – 9:00: Exhibition & Registration
• Visit information booths of USGuide’s partners     • Visit information booths of USGuide’s
• Registration                                       partners
                                                     • Registration
9:00 – 9:10 : Opening                                9:00 – 9:10: Opening
• Warm-up performance                                • Warm-up performance
• Introduction                                       • Introduction
9:10 – 9:45 : Mr. Kien Pham’s presentation           9:10 – 10:00: Panel discussion
• Successful stories about self development and      • How U.S. education contributes to the life-
    career enhancement through U.S. Education        time career achievements and their
                                                     evaluation as a
10:00 – 10:30: Introduction on U.S. scholarships     recruiter
• The Fulbright scholarship – The Fulbright          10:10 – 10:15: Break
    program representative                           10:15 - 11:15: Panel Discussion
• EducationUSA Advising Center - EducationUSA        • Sharing from incoming students: strongest
    representative                                   points, obtacles during applications, applying
10:30 – 11:45: Panel discussions                     process
• Ballroom 1: MBA focus                              experience
                                                     11:45 – 12:00: Closing
• Ballroom 2: Social science and engineering focus
11:45 – 12:00: Closing
Keynote Speakers



  Mr. Pham Duc Trung • President and Co-Founder, the Vietnam
                 Kien Foundation
                       • MBA | MA - The Stanford Graduate School
                       of Business, Stanford University

    Mr. Henry Nguyen • Managing General Partner – IDG Ventures
                       Vietnam
                       • MBA - The Kellogg School of Management

   Mr. Nguyen Hoanh • Vice President of Operation – VNG
                 Tien Software Service Company
                       • MBA - Emory Goizueta Business school-
                       MBA - Harvard Business School

Ms. Thai Do Thuy Ngoc • Manager of Thai Son Group
                       • LL.M. - University of Miami
Moderators


                      • Vice President Business Development | M-
     Mr. Nguyen Manh Service
                Tuong •MBA| Booth School of Business, University
                      of Chicago

Ms. Dao Thi Mai Huong • MBA panel moderator
                      Goizueta Business School | Emory University

     Mr. Bui Tuan Linh • Science Panel Moderator
                        • MBA | Johns Hopkins University, Carey
                        Business School
Speakers


   Vu Phan Hanh
                   MS | Southern Illinois University Edwardsville
         Nguyen
   Bui Thu Giang   LLM | Fordham Law School
     Ngo To Linh   PhD | University of Missouri, Colombia
Cao Minh Phuong    PhD | University of Illinois at Urbana-Champaign
     Le Ha Trung   MA | George Washington University
 Dinh Huy Cuong    MBA | Owen Graduate School Of Management, Vanderbilt
                   University
  Pham Thu Lien    MBA | Texas Christian University
  Nguyen Quang     MBA | ROSS School of Management, University of
          Trung    Michigan
 Nguyen Vu Hiep    MBA | Fisher College of Business, The Ohio State
                   University
 Tran Hao Nhien    MBA Supply Chain | University of Wisconsin – Madison
Pham Ngoc Doan     MS | University of Illinois (Chicago)
          Trang
Huynh Minh Viet    MBA | Harvard Business School
  Duong Thi Thu    Doctoral Program in Cell and Molecular Biology, University
                   of Pennsylvania, School of Medicine
You Can Do It 2011
Result

Content


Participant Analysis


Memorable Snapshot
                       14
Participant break-down by study field- YCDI 2010


        MBA vs. Non-MBA*                      Participants break-down by Study field


                                           Social Sciences    5.28%




      68%                                Sciences and Math       10.23%




                           32%                   Business                              45.87%




                                                   Others      6.93%



      MBA                                         Finance                   26.40%
      Non-MBA


                                               Engineering    5.28%


*: Hanoi only                                                                          15
Participant break-down - YCDI 2011



         Participants break-down            Year to start U.S. graduate
                                                     education

                                                          19%
                                                                          15%
                  Students            22%
                    37%
 High
School
 2%

                        Professinal                              44%
                             s
                           61%




                                                   2012
                                                   2013
                                                   2014
                                                   4 - 6 years




                                        Potential applicants for Fall 2012
                                         account for 44% of participants
You Can Do It 2011
Result

Content


Participant Analysis


Memorable Snapshot
Memorable Snapshot (2)
Memorable Snapshot (1)
Memorable Snapshot (2)
Ycdi post event report

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Ycdi post event report

  • 1. EVENT REPORT Annual Conference YOU CAN DO IT 2011 USGUIDE – WE SHARE | WE GROW | WE SUCCEED May, 2011 1
  • 2. You Can Do It 2011 Result Content Participant Analysis Memorable Snapshot 2
  • 3. • Date & Time: 8:00 – 12:00 Saturday, 18 June 2011 • Place: 3rd floor, Ocean Park Building, 1 Dao Duy Anh Street, Dong Da District. Date & Time: 8:00 – 11:30 Saturday, 25 June 2011 Place: The Victory Hotel, 14 Vo Van Tan, Dist 3.
  • 4. RESULT Registration & Attendance 900 800 700 600 500 Registration participants 400 Attended 300 Participants 200 100 0 Hanoi Hochiminh City
  • 5. “USGuide annual conferences inspired me. Sitting among the audience for 2 consecutive years, I wished that one day I would be one guest speaker, sharing my success application story! This aspiration motivated me to start my application.” Mr. Nguyen Hai Vinh MBA Class of 2012, Stanford Graduate School of Business Stanford University “I took part in “You Can Do It” conference in 2009 and 2010, which instilled in me the Can-do spirit and equipped me with invaluable insights into my desired MBA programs. I benefited from alumni of prestigious schools sharing their first-hand experience in the States." Ms. Dao Mai Huong MBA Class of 2013, Goizueta Business School, Emory University
  • 6. Reasons for attending “You can do it 2011 By which of the following reasons are you attending the conference? Most of the attendees has registered due to their interest in the USA education with the expectation to gain more understanding, which will support their 1% decisions on school and course choices. 4% 5% 43% The participation of famous and well- established schools and scholarship programs also plays a very important role 48% in increasing the attractiveness of the conference In other part of the survey, the attendees By contents and the attendance of famous schools also express their expectation of having By my own interest in USA education more diversity in schools and courses, especially those who wish to apply for By the marketing campaign of the conference science or non-MBA courses By the conference's content of previous year Others 6
  • 7. Self-confidence to apply/plan to apply for USA post-graduate education Are you more confident in applying or making plans to 87% of survey responders has agreed that study post-graduate courses in USA? they are more confident after attending the conference, and that applying for USA post-graduate education is no longer impossible 8% 5% The remaining of responders gave the following reasons(*) • There was a lack of schools on science, most of the schools and courses are MBA and business related 87% • There should be more sessions in which application experiences are shared after the event so that understanding of application process is improved • There should be more Yes No No comments information/advice on scholarships, financial support and how to apply for those funds (*) Feedbacks were collected both in survey form and in quick 7 interviews on event days
  • 8. Understanding of U.S. post-graduate system Do you understand more of U.S.A post-graduate system and application process after attending YCDI The conference has increased awareness 2011? of the audience, according to the feedbacks of 60% of the survey responses 16% The remaining responders would like to have more information regarding: • SOP and LOR of applications to US 24% schools 60% • Available scholarships for non-MBA • Fullbright information • Tips of applications • School ranking system The panel discussions have increased Yes No No comments significantly the awareness and the possibility of attending in US schools, even Top schools. Suggestions for follow-up sessions on SOP, mentoring, GMAT courses are raised in the feedbacks as well 8
  • 9. You Can Do It 2011 Result Content Participant Analysis Memorable Snapshot 9
  • 10. Content Hanoi Ho Chi Minh City 8:00 – 9:00 : Exhibition & Registration 8:00 – 9:00: Exhibition & Registration • Visit information booths of USGuide’s partners • Visit information booths of USGuide’s • Registration partners • Registration 9:00 – 9:10 : Opening 9:00 – 9:10: Opening • Warm-up performance • Warm-up performance • Introduction • Introduction 9:10 – 9:45 : Mr. Kien Pham’s presentation 9:10 – 10:00: Panel discussion • Successful stories about self development and • How U.S. education contributes to the life- career enhancement through U.S. Education time career achievements and their evaluation as a 10:00 – 10:30: Introduction on U.S. scholarships recruiter • The Fulbright scholarship – The Fulbright 10:10 – 10:15: Break program representative 10:15 - 11:15: Panel Discussion • EducationUSA Advising Center - EducationUSA • Sharing from incoming students: strongest representative points, obtacles during applications, applying 10:30 – 11:45: Panel discussions process • Ballroom 1: MBA focus experience 11:45 – 12:00: Closing • Ballroom 2: Social science and engineering focus 11:45 – 12:00: Closing
  • 11. Keynote Speakers Mr. Pham Duc Trung • President and Co-Founder, the Vietnam Kien Foundation • MBA | MA - The Stanford Graduate School of Business, Stanford University Mr. Henry Nguyen • Managing General Partner – IDG Ventures Vietnam • MBA - The Kellogg School of Management Mr. Nguyen Hoanh • Vice President of Operation – VNG Tien Software Service Company • MBA - Emory Goizueta Business school- MBA - Harvard Business School Ms. Thai Do Thuy Ngoc • Manager of Thai Son Group • LL.M. - University of Miami
  • 12. Moderators • Vice President Business Development | M- Mr. Nguyen Manh Service Tuong •MBA| Booth School of Business, University of Chicago Ms. Dao Thi Mai Huong • MBA panel moderator Goizueta Business School | Emory University Mr. Bui Tuan Linh • Science Panel Moderator • MBA | Johns Hopkins University, Carey Business School
  • 13. Speakers Vu Phan Hanh MS | Southern Illinois University Edwardsville Nguyen Bui Thu Giang LLM | Fordham Law School Ngo To Linh PhD | University of Missouri, Colombia Cao Minh Phuong PhD | University of Illinois at Urbana-Champaign Le Ha Trung MA | George Washington University Dinh Huy Cuong MBA | Owen Graduate School Of Management, Vanderbilt University Pham Thu Lien MBA | Texas Christian University Nguyen Quang MBA | ROSS School of Management, University of Trung Michigan Nguyen Vu Hiep MBA | Fisher College of Business, The Ohio State University Tran Hao Nhien MBA Supply Chain | University of Wisconsin – Madison Pham Ngoc Doan MS | University of Illinois (Chicago) Trang Huynh Minh Viet MBA | Harvard Business School Duong Thi Thu Doctoral Program in Cell and Molecular Biology, University of Pennsylvania, School of Medicine
  • 14. You Can Do It 2011 Result Content Participant Analysis Memorable Snapshot 14
  • 15. Participant break-down by study field- YCDI 2010 MBA vs. Non-MBA* Participants break-down by Study field Social Sciences 5.28% 68% Sciences and Math 10.23% 32% Business 45.87% Others 6.93% MBA Finance 26.40% Non-MBA Engineering 5.28% *: Hanoi only 15
  • 16. Participant break-down - YCDI 2011 Participants break-down Year to start U.S. graduate education 19% 15% Students 22% 37% High School 2% Professinal 44% s 61% 2012 2013 2014 4 - 6 years Potential applicants for Fall 2012 account for 44% of participants
  • 17. You Can Do It 2011 Result Content Participant Analysis Memorable Snapshot