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T 2/2
PAR




               TWITTER
              WORKSHOP
                www.twitterbij.nl


                                    1
T 2/2
PAR




               TWITTER
              WORKSHOP
                www.twitterbij.nl


                                    1
2
Twitter?
Twitter is a free social networking
and micro-blogging service that
enables its users to send and
re a d m e s s a g e s k n o w n a s
tweets. Tweets are text-based
posts of up to 140 characters
displayed on the author's profile
page and delivered to the
author's subscribers who are
known as followers.




                                       3
140 is ... not easy


                      @ = Reply to [username].
                      RT = Retweet

                      IRL = In Real Life
                      DM = Direct Message

                      PRT = Partial Retweet

                      LMK = Let Me Know

                      BTW = By The Way

                                                 4
WeFollow
✓   start following ‘peers’
✓   search on tags
✓   add your twitteraccount
✓   and.... search.twitter.com




                                 5
Twitcam




          6
Twitcam
✓   Broadcast video live!




                            6
Twitcam
✓   Broadcast video live!
✓   Chat with viewers




                            6
Twitcam
✓   Broadcast video live!
✓   Chat with viewers
✓   Save as a video -> archive




                                 6
Twitcam
✓   Broadcast video live!
✓   Chat with viewers
✓   Save as a video -> archive
✓   and.... search.twitter.com




                                 6
Twitcam
✓   Broadcast video live!
✓   Chat with viewers
✓   Save as a video -> archive
✓   and.... search.twitter.com




                                 6
Twitcam
✓   Broadcast video live!
✓   Chat with viewers
✓   Save as a video -> archive
✓   and.... search.twitter.com




                                 6
Twitcam
✓   Broadcast video live!
✓   Chat with viewers
✓   Save as a video -> archive
✓   and.... search.twitter.com




                                 6
Twitcam
✓   Broadcast video live!
✓   Chat with viewers
✓   Save as a video -> archive
✓   and.... search.twitter.com




                                 6
Twitcam
✓   Broadcast video live!
✓   Chat with viewers
✓   Save as a video -> archive
✓   and.... search.twitter.com




                                 6
7
TweetStats...
            8
Twittercounter.com
                 9
Klout Analysis
             10
TwitDiff - Who stopped following me?
                                   11
Klout
    12
The Klout Neighborhood
                     13
Backchannels




               14
Backchannels
✓   follow events




                    14
Backchannels
✓   follow events
✓   hashtag ( #zv09 )




                        14
Backchannels
✓   follow events
✓   hashtag ( #zv09 )
✓   several tools




                        14
Backchannels
✓   follow events
✓   hashtag ( #zv09 )
✓   several tools
✓   integrated with other social
    media applications




                                   14
Backchannels
✓   follow events
✓   hashtag ( #zv09 )
✓   several tools
✓   integrated with other social
    media applications
✓   let others create ‘the buzzz’
    for your event....




                                    14
Twitter Poll
           15
Twitter & RSS
            16
GET
ORGANIZED
            17
TweetDeck
        18
19
source: commoncraft




              RSS?
                      20
Netvibes
✓   aggregate content
✓   RSS Feeds
✓   organize yourself....




                            21
RSS Reader; how does it work?
                            22
RSS Reader; how does it work?
                            22
RSS Reader; how does it work?
                            22
RSS Reader; how does it work?
                            22
RSS Reader; how does it work?
                            22
RSS Reader; how does it work?
                            22
RSS Reader; the result
                     23
Feedly.com
✓   aggregate content
✓   RSS Feeds
✓   organise yourself
✓   measure reach
✓   save for later....




                         24
Feedly.com Karma
               25
CLAIM YOUR
 EXPERTISE


             26
En nu.....?
✓   hoe wil je jezelf profileren?
✓   waar zit jouw doelgroep /
    zitten gelijkgestemden?
✓   kies, activeer & organiseer
✓   deel kennis
✓   participeer in de dialoog
✓   meet je ‘online presence’
✓   verbind je netwerken via
    www.mindz.com



                                   27
MINDZ.com
  CASES


            28
Debuut BV


‣       Horeca organisatie

    ‣    32 fysieke locaties


    ‣    17 restaurantformules


    ‣    1200 medewerkers
Debuut BV


‣       Horeca organisatie

    ‣    32 fysieke locaties


    ‣    17 restaurantformules


    ‣    1200 medewerkers
Ple zier
            ss ie &
        , Pa
   rgie
Ene




                                 KookDebuut Plaza
                                                30
Ple zier
            ss ie &
        , Pa
   rgie
Ene




                                 KookDebuut Plaza
                                                30
KookDebuut Plaza
               31
Co-creatie




         32
Van virtueel naar fysiek ontmoeten
                                 33
‣   KookDebuut Gerechten




    Van virtueel naar fysiek ontmoeten
                                     33
‣   KookDebuut Gerechten

‣   KookDebuut MasterClasses




    Van virtueel naar fysiek ontmoeten
                                     33
‣   KookDebuut Gerechten

‣   KookDebuut MasterClasses

‣   KookDebuut Culinaire Reizen




    Van virtueel naar fysiek ontmoeten
                                     33
‣   KookDebuut Gerechten

‣   KookDebuut MasterClasses

‣   KookDebuut Culinaire Reizen

‣   Events (ism met andere restaurants)




    Van virtueel naar fysiek ontmoeten
                                          33
‣   KookDebuut Gerechten

‣   KookDebuut MasterClasses

‣   KookDebuut Culinaire Reizen

‣   Events (ism met andere restaurants)




    Van virtueel naar fysiek ontmoeten
                                          33
‣   KookDebuut Gerechten

‣   KookDebuut MasterClasses

‣   KookDebuut Culinaire Reizen

‣   Events (ism met andere restaurants)




    Van virtueel naar fysiek ontmoeten
                                          33
Fris in je hoofd!


‣       Sociaal Netwerk
        Meeting Masters

    ‣    12.000 corporate bookers


    ‣    Faciliteren dialoog stakeholders
         onderling


    ‣    Co-creatie bijeenkomsten
Fris in je hoofd!


‣       Sociaal Netwerk
        Meeting Masters

    ‣    12.000 corporate bookers


    ‣    Faciliteren dialoog stakeholders
         onderling


    ‣    Co-creatie bijeenkomsten
Fris in je hoofd!
                35
Van statische website naar sociaal
                         platform
                                 36
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                                                                               NO% )'




                                                                        Van en voor het netwerk
                                                                                                                                                                                       37
Frisinjehoofd! Fotocontest
                         38
Recruiters United


‣       Branchevereniging
        Recruitment

    ‣    Circa 400 leden


    ‣    2500 ‘volgers’


    ‣    Frequent fysieke bijeenkomsten
Recruiters United


‣       Branchevereniging
        Recruitment

    ‣    Circa 400 leden


    ‣    2500 ‘volgers’


    ‣    Frequent fysieke bijeenkomsten
Recruiters United Community
                          40
Recruiters United Community
                          40
Events
     41
Registratie




          42
Registratie




          42
Registratie




          42
Beheren en monitoren




                   43
44
Jeroen van der Schenk
E-mail : jeroen@garageselect.nl
Mindz : jeroenvanderschenk
Twitter : @jvdschenk




                                  45

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Twitter & Social Media Trends - part 2/2

  • 1. T 2/2 PAR TWITTER WORKSHOP www.twitterbij.nl 1
  • 2. T 2/2 PAR TWITTER WORKSHOP www.twitterbij.nl 1
  • 3. 2
  • 4. Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and re a d m e s s a g e s k n o w n a s tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. 3
  • 5. 140 is ... not easy @ = Reply to [username]. RT = Retweet IRL = In Real Life DM = Direct Message PRT = Partial Retweet LMK = Let Me Know BTW = By The Way 4
  • 6. WeFollow ✓ start following ‘peers’ ✓ search on tags ✓ add your twitteraccount ✓ and.... search.twitter.com 5
  • 8. Twitcam ✓ Broadcast video live! 6
  • 9. Twitcam ✓ Broadcast video live! ✓ Chat with viewers 6
  • 10. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive 6
  • 11. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 6
  • 12. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 6
  • 13. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 6
  • 14. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 6
  • 15. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 6
  • 16. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 6
  • 17. 7
  • 21. TwitDiff - Who stopped following me? 11
  • 22. Klout 12
  • 25. Backchannels ✓ follow events 14
  • 26. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) 14
  • 27. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools 14
  • 28. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications 14
  • 29. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications ✓ let others create ‘the buzzz’ for your event.... 14
  • 33. TweetDeck 18
  • 34. 19
  • 36. Netvibes ✓ aggregate content ✓ RSS Feeds ✓ organize yourself.... 21
  • 37. RSS Reader; how does it work? 22
  • 38. RSS Reader; how does it work? 22
  • 39. RSS Reader; how does it work? 22
  • 40. RSS Reader; how does it work? 22
  • 41. RSS Reader; how does it work? 22
  • 42. RSS Reader; how does it work? 22
  • 43. RSS Reader; the result 23
  • 44. Feedly.com ✓ aggregate content ✓ RSS Feeds ✓ organise yourself ✓ measure reach ✓ save for later.... 24
  • 47. En nu.....? ✓ hoe wil je jezelf profileren? ✓ waar zit jouw doelgroep / zitten gelijkgestemden? ✓ kies, activeer & organiseer ✓ deel kennis ✓ participeer in de dialoog ✓ meet je ‘online presence’ ✓ verbind je netwerken via www.mindz.com 27
  • 49. Debuut BV ‣ Horeca organisatie ‣ 32 fysieke locaties ‣ 17 restaurantformules ‣ 1200 medewerkers
  • 50. Debuut BV ‣ Horeca organisatie ‣ 32 fysieke locaties ‣ 17 restaurantformules ‣ 1200 medewerkers
  • 51. Ple zier ss ie & , Pa rgie Ene KookDebuut Plaza 30
  • 52. Ple zier ss ie & , Pa rgie Ene KookDebuut Plaza 30
  • 55. Van virtueel naar fysiek ontmoeten 33
  • 56. KookDebuut Gerechten Van virtueel naar fysiek ontmoeten 33
  • 57. KookDebuut Gerechten ‣ KookDebuut MasterClasses Van virtueel naar fysiek ontmoeten 33
  • 58. KookDebuut Gerechten ‣ KookDebuut MasterClasses ‣ KookDebuut Culinaire Reizen Van virtueel naar fysiek ontmoeten 33
  • 59. KookDebuut Gerechten ‣ KookDebuut MasterClasses ‣ KookDebuut Culinaire Reizen ‣ Events (ism met andere restaurants) Van virtueel naar fysiek ontmoeten 33
  • 60. KookDebuut Gerechten ‣ KookDebuut MasterClasses ‣ KookDebuut Culinaire Reizen ‣ Events (ism met andere restaurants) Van virtueel naar fysiek ontmoeten 33
  • 61. KookDebuut Gerechten ‣ KookDebuut MasterClasses ‣ KookDebuut Culinaire Reizen ‣ Events (ism met andere restaurants) Van virtueel naar fysiek ontmoeten 33
  • 62. Fris in je hoofd! ‣ Sociaal Netwerk Meeting Masters ‣ 12.000 corporate bookers ‣ Faciliteren dialoog stakeholders onderling ‣ Co-creatie bijeenkomsten
  • 63. Fris in je hoofd! ‣ Sociaal Netwerk Meeting Masters ‣ 12.000 corporate bookers ‣ Faciliteren dialoog stakeholders onderling ‣ Co-creatie bijeenkomsten
  • 64. Fris in je hoofd! 35
  • 65. Van statische website naar sociaal platform 36
  •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an en voor het netwerk 37
  • 68. Recruiters United ‣ Branchevereniging Recruitment ‣ Circa 400 leden ‣ 2500 ‘volgers’ ‣ Frequent fysieke bijeenkomsten
  • 69. Recruiters United ‣ Branchevereniging Recruitment ‣ Circa 400 leden ‣ 2500 ‘volgers’ ‣ Frequent fysieke bijeenkomsten
  • 72. Events 41
  • 77. 44
  • 78. Jeroen van der Schenk E-mail : jeroen@garageselect.nl Mindz : jeroenvanderschenk Twitter : @jvdschenk 45