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TEKSTNET 2.0                                    #A20dag
‘verhalen verbinden beter dan visitekaartjes’   24 februari 2010


                                                               1
Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




                           2
Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




                           2
Wat je DOET zegt meer over jou
 dan wat je ZEGT dat je doet!




                                 3
WARNING...




                                NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%
0$&"$1%,21%-$&%!3)$14%
                                FAN
                                Free Agent Network
Verhalen verbinden beter
                                       dan visitekaartjes!

‣ Trends (recap @rvandenhoff)

‣ De wereld is ons speelveld

‣ Het einde van de
   tekstschrijver... of niet?

‣ Een verhaal hebben is niet
   genoeg!
Trends   #A20dag
         24 februari 2010


                        6
✓ Web 1.0

✓   Web 2.0
✓ Web 3.0

✓ Web 4.0




              Social Media
                             7
People




Technology            Economics


                        Groundswell
                      * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;



                                                                                     8
People



  A social trend in which people use technologies to get the
things they need from each other, rather than from traditional
      institutions like corporations and/or government…



      Technology                        Economics


                                          Groundswell
                                        * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;



                                                                                                       8
cooperation




                personal currency ( = intangibles) create identity



              Organizing without organizations
                                                    “Here comes everybody”, Clay Shirky, 2008

                                                                                                9
cooperation




                personal currency ( = intangibles) create identity



              Organizing without organizations
                                                    “Here comes everybody”, Clay Shirky, 2008

                                                                                                9
cooperation




               sharing

                 personal currency ( = intangibles) create identity



              Organizing without organizations
                                                     “Here comes everybody”, Clay Shirky, 2008

                                                                                                 9
cooperation




                           conversation

               sharing

                 personal currency ( = intangibles) create identity



              Organizing without organizations
                                                     “Here comes everybody”, Clay Shirky, 2008

                                                                                                 9
cooperation




                                                collaborative
                                                 production
                           conversation

               sharing

                 personal currency ( = intangibles) create identity



              Organizing without organizations
                                                     “Here comes everybody”, Clay Shirky, 2008

                                                                                                 9
collective
cooperation




                                                                       (inter)action
                                                collaborative
                                                 production
                           conversation

               sharing

                 personal currency ( = intangibles) create identity



              Organizing without organizations
                                                     “Here comes everybody”, Clay Shirky, 2008

                                                                                                 9
En dit is nu!   #A20dag
                24 februari 2010


                               10
Co-creation
     99designs.com


                 11
Buzzuka.com
          12
Pressreleasegrader.com
                     13
Tynt.com
       14
En dus...   #A20dag
            24 februari 2010


                           15
Welke invloed hebben deze
ontwikkelingen op de toekomst van
        ‘de tekstschrijver’?




                                    16
Aanbeveling = het nieuwe zoeken

   Waar voeg jij waarde toe?




                                  17
Hoe?   #A20dag
       24 februari 2010


                      18
Geef mij vuur, dan krijg je hout?


✓ Luisteren

✓ Verbinden

✓ Helpen (kennis delen)

✓ Vragen



                                                 19
Luisteren
        20
Verbinden; waar en hoe?
                      21
Digital DNA




                 MINDZ.com
Verbinden met je digitale DNA
                                    22
Verbinden; waar en hoe?

                                 !"#$%&##'()**+,'--%./$0(*,(#$1*2(
                                 )#'#$("-$(3*$%#$%("/-(-$)#+#(.*3/-'#(
                                 $#%4#+5#$(6"#+0+*%#$(7#+#/58(




✓ Wat wil je waar delen?
                                                                            !!!"#$%&$'()'*$%+,-$'."'/0



✓ Met wie wil je waar




                                             ;4/<#+2##)(
                                                                             D#7'*0(       E/-'**0(
                                                                 ((((9::(
   verbinden?                                                                F#%4*+5(       !"#$%.(




✓ Fysiek versus virtueel         =#-&%*>-?.##+)()**+,'--%.#$("-$(
                                 "/)#*@.A(2*%*B7#.%-$)#$A(,+#.#$%-?#.(
                                 #$(>##+($--+()#(,'-C-(




                                                                                                         23
Jeroen van der Schenk
E-mail : jeroen@garageselect.nl
Mindz : jeroenvanderschenk
Twitter : @jvdschenk




                                  24

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Tekstnet 2.0 | Verhalen Verbinden Beter Dan Visitekaartjes

  • 1. TEKSTNET 2.0 #A20dag ‘verhalen verbinden beter dan visitekaartjes’ 24 februari 2010 1
  • 2. Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2
  • 3. Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2
  • 4. Wat je DOET zegt meer over jou dan wat je ZEGT dat je doet! 3
  • 5. WARNING... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 6. Verhalen verbinden beter dan visitekaartjes! ‣ Trends (recap @rvandenhoff) ‣ De wereld is ons speelveld ‣ Het einde van de tekstschrijver... of niet? ‣ Een verhaal hebben is niet genoeg!
  • 7. Trends #A20dag 24 februari 2010 6
  • 8. ✓ Web 1.0 ✓ Web 2.0 ✓ Web 3.0 ✓ Web 4.0 Social Media 7
  • 9. People Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 8
  • 10. People A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 8
  • 11. cooperation personal currency ( = intangibles) create identity Organizing without organizations “Here comes everybody”, Clay Shirky, 2008 9
  • 12. cooperation personal currency ( = intangibles) create identity Organizing without organizations “Here comes everybody”, Clay Shirky, 2008 9
  • 13. cooperation sharing personal currency ( = intangibles) create identity Organizing without organizations “Here comes everybody”, Clay Shirky, 2008 9
  • 14. cooperation conversation sharing personal currency ( = intangibles) create identity Organizing without organizations “Here comes everybody”, Clay Shirky, 2008 9
  • 15. cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations “Here comes everybody”, Clay Shirky, 2008 9
  • 16. collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations “Here comes everybody”, Clay Shirky, 2008 9
  • 17. En dit is nu! #A20dag 24 februari 2010 10
  • 18. Co-creation 99designs.com 11
  • 21. Tynt.com 14
  • 22. En dus... #A20dag 24 februari 2010 15
  • 23. Welke invloed hebben deze ontwikkelingen op de toekomst van ‘de tekstschrijver’? 16
  • 24. Aanbeveling = het nieuwe zoeken Waar voeg jij waarde toe? 17
  • 25. Hoe? #A20dag 24 februari 2010 18
  • 26. Geef mij vuur, dan krijg je hout? ✓ Luisteren ✓ Verbinden ✓ Helpen (kennis delen) ✓ Vragen 19
  • 27. Luisteren 20
  • 29. Digital DNA MINDZ.com Verbinden met je digitale DNA 22
  • 30. Verbinden; waar en hoe? !"#$%&##'()**+,'--%./$0(*,(#$1*2( )#'#$("-$(3*$%#$%("/-(-$)#+#(.*3/-'#( $#%4#+5#$(6"#+0+*%#$(7#+#/58( ✓ Wat wil je waar delen? !!!"#$%&$'()'*$%+,-$'."'/0 ✓ Met wie wil je waar ;4/<#+2##)( D#7'*0( E/-'**0( ((((9::( verbinden? F#%4*+5( !"#$%.( ✓ Fysiek versus virtueel =#-&%*>-?.##+)()**+,'--%.#$("-$( "/)#*@.A(2*%*B7#.%-$)#$A(,+#.#$%-?#.( #$(>##+($--+()#(,'-C-( 23
  • 31. Jeroen van der Schenk E-mail : jeroen@garageselect.nl Mindz : jeroenvanderschenk Twitter : @jvdschenk 24

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