SVH Presentatie | Context Sessie
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Contextsessie bij SVH in Zoetermeer op 9 december 2009
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SVH Presentatie | Context Sessie
- 1. Context Sessie SVH Social Media NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 2. About me... Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk @jvdschenk NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 3. About me... Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk @jvdschenk NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 4. Context ‣ Trends & Sociale Media ‣ Impact op horecabranche ‣ Kansen voor SVH ‣ Activiteiten en jouw rol hierin NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 5. Trends NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 6. Edelman Trust Barometer high low NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 7. Edelman Trust Barometer high Tru s t low 2000 2009 NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 8. Social Media ‣ Web 1.0 ‣ Web 2.0 ‣ Web 3.0 ‣ Web 4.0 NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 9. Social Media ‘Any online technology or practice that lets u share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about’ bron: socialbrite.org NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 10. Groundswell People Technology Economics NEWMEDIA * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; FAN Jeroen van der Schenk Free Agent Network
- 11. Groundswell People A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… Technology Economics NEWMEDIA * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; FAN Jeroen van der Schenk Free Agent Network
- 12. Organizing without organizations cooperation personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
- 13. Organizing without organizations cooperation personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
- 14. Organizing without organizations cooperation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
- 15. Organizing without organizations cooperation conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
- 16. Organizing without organizations cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
- 17. Organizing without organizations collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 FAN Jeroen van der Schenk Free Agent Network
- 18. Sharing NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 19. Sharing NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 20. Experience sharing & conversation NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 21. Experience sharing & conversation NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 22. Collaborative production NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 23. Collective Interaction Virtual social networks (webtribes) ‣ Social ‣ Business ‣ Socio-business ‣ Serious gaming NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 24. Collective (inter)action NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 25. Collective (inter)action NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 26. Social Media = A Revolution NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 27. Social Media = A Revolution NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 28. Collective (inter)action NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 29. Storytelling ‘Communicationtool to engage stakeholders, to share knowledge, to create involvement and inspiration’ NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 30. De marketingmix van ‘Slijterijmeisje’ Passie Persoon Profilering Publiciteit NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 31. De marketingmix van ‘Slijterijmeisje’ NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 32. Crowdsourcing NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 33. Crowdforcing NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 34. Crowdforcing - spoofs Spoof.... Orginele commercial NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 35. Crowdforcing - spoofs Spoof.... Orginele commercial NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 36. Crowdforcing - spoofs Spoof.... Orginele commercial NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 37. Everything becomes mobile... NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 38. Augmented reality NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 39. Augmented reality NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 40. Connecting the internet to the real world NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 41. Connecting the internet to the real world NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 42. NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 43. Essentie voor SVH Van dialoog managen naar dialoog faciliteren... Van corporate branding naar personal branding... Expertise claimen, ook online.... Virtueel en fysiek verbinden... NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 44. SVH | Actuele situatie Opleiders Ondernemers Branche Beroeps- organisaties verenigingen Sociale partners Leerlingen NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 45. SVH | Social Media Platform Ondernemers Opleiders Beroeps- Branche verenigingen organisaties Sociale partners Leerlingen NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 46. Horeca Infoloket | Platform structuur (concept) Overview (concept) !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! "#$%&'()(*! '+*,(*,! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! -./0123'+456,(7!8! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 47. Horeca Infoloket | Platform structuur (concept) Overview (concept) "#$%&'$$(!)**+,(--&./%0!*,!$%1*2! )$($%!#-%!3*%&$%&!#/-!-%)$+$!.*3/-($! !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! %$&4$+5$%!6#$+0+*&$%!7$+$/58! ='7(/3$+$%! 3*%&$%&! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! ;4/<$+2$$)! !!!!9::! EFGHIJ"3*:K.&$?!L! >$-'&*?-@.$$+)!)**+,(--&.$%!#-%! #/)$*A.B!2*&*C7$.&-%)$%B!,+$.$%&-@$.! $%!?$$+!%--+!)$!,(-D-! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 48. Horeca Infoloket | Platform structuur (concept) Overview (concept) "#$%&'$$(!)**+,(--&./%0!*,!$%1*2! )$($%!#-%!3*%&$%&!#/-!-%)$+$!.*3/-($! !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! !945A8(!:! !945A8(!B!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !945A8(!:! %$&4$+5$%!6#$+0+*&$%!7$+$/58! ;-0!M/(&$+.! ;-0!M/(&$+.! ;-0!M/(&$+.! ='7(/3$+$%! 3*%&$%&! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! ;4/<$+2$$)! !!!!9::! EFGHIJ"3*:K.&$?!L! >$-'&*?-@.$$+)!)**+,(--&.$%!#-%! #/)$*A.B!2*&*C7$.&-%)$%B!,+$.$%&-@$.! $%!?$$+!%--+!)$!,(-D-! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 49. Horeca Infoloket | Platform structuur (concept) Overview (concept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eroen van der Schenk Free Agent Network
- 50. MINDZ.com als communitysoftware !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! "#$%&'()(*! '+*,(*,! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! -./0123'+456,(7!8! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 51. MINDZ.com als communitysoftware !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! "#$%&'()(*! '+*,(*,! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! -./0123'+456,(7!8! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 52. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 53. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 54. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 55. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 56. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 57. MINDZ.com als communitysoftware NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 58. Horeca Infoloket | Platform structuur (concept) Overview (concept) "#$%&'$$(!)**+,(--&./%0!*,!$%1*2! )$($%!#-%!3*%&$%&!#/-!-%)$+$!.*3/-($! !!!!!!!!!!!!!!!!!!!!!!!!!!"""#$%&#'(! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)*+,-../0+!1+*,2-+3! %$&4$+5$%!6#$+0+*&$%!7$+$/58! ='7(/3$+$%! 3*%&$%&! &45678!9(8:8! !!!!!!!!!$%&!7;57(6$!! !!!!!!!)*+,<=-+/!=>?+@2/?+/3! ;4/<$+2$$)! !!!!9::! EFGHIJ"3*:K.&$?!L! >$-'&*?-@.$$+)!)**+,(--&.$%!#-%! #/)$*A.B!2*&*C7$.&-%)$%B!,+$.$%&-@$.! $%!?$$+!%--+!)$!,(-D-! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 59. Youtube Channel NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 60. Hyves NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 61. Hyves NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 62. Hyves NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 63. Twitter Account NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 64. Horeca Infoloket | Dashboard Horeca Infoloket RSS Reader Sociale media ‘Brandscanning’ Activiteit Horecasites websites MASH-UP Social Media Tracking & Information Dashboard NEWMEDIA FAN Jeroen van der Schenk Free Agent Network
- 65. Horeca Infoloket | Interconnecting people! NEWMEDIA FAN Jeroen van der Schenk Free Agent Network