Social media makeover strategy for non profit organizations. Presented @ the Dahl Consulting: Social Media Fundraising for non-profits seminar on October 21, 2009 in Toledo, Ohio.

1. Social Media Makeover Non-Profit Edition

2. By Jermaine A. Young Director of IT and Development Greater Toledo Urban League President/CEO of A Sublime Creation Design Studio Super Cool Genius Internet Guy

3. Out with the old Evaluating your needs

4. NON-Profit does not mean boring Using Social Media: Non-profits can present their causes and mission in a fresh and exciting way Non-profits can appeal to a wider audience and ultimately attract new donors and supporters Non-profits can inform their supporters of changes and events up to the minute Non-profits can get a better idea of who believes and supports their mission

5. You can teach an old dog new tricks Present your content in appealing ways Just because numbers are boring doesn’t mean they have to be Make it look good Humans are sensory beings and like things that are attractive Stick to your purpose Make sure you can own up to your claims

6. Over your head Debunking the Social Media Phobias

7. Its not gonna bite ya Social Media is a lifestyle Add it in to your routine just like brushing your teeth and going to the gym Social Media is a language Find out the formula for successful communication Social Media is a landscape Learn the playing field before entering the game

8. What you don’t know someone else will How can my organization benefit from Social Media? How do other organizations similar to mine use Social Media? Do I or my staff know how to use Social Media? Is this something I can use volunteers for?

9. Extreme Makeover Practical example: Social Media in action

10. GTUL.ORG Before: Stiff, Stale, Boring, Old After: New, Fresh, Alive, Young

11. Every avatar has a soul What is our organization’s personality? What topics would our organization be interested in? What is our voice?

12. Keep the site alive A blog can be your voice Keep supporters informed Share forever changing stats and info

13. Heard it through the grapevine Twitter Facebook Delicious Flickr YouTube LinkedIn Ning

14. Social Media Twitter Facebook

15. Word of web is the new word of mouth Old way New way Phone Banks Mass Mailing Door to Door Chasing our tail Sending Tweets Updating Facebook Keeping our blog fresh Interacting one on one with our supporters

16. Quick resources How you can be the best you can be

17. Quick resources Wordpress.org Dreamhost.com Dahl Consulting GTUL.ORG Facebook.com/ToledoUrbanLeague Asublimecreation.com

18. Final Word The web is a T.V. commercial and not a billboard In cyberspace no one can hear you scream Keep it moving