Form and Function: An introduction to interaction design for start-ups

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Jeremy Abbett

A quick introduction to interaction design for Founder Bus 2012.

Design

Form &
Function
ﬂickr user: brandoncwarren

Founder Bus | December 01st, 2012 | Hamburg, Germany

@jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett

ﬂickr user penmachine

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

image: Helmut Smits

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
And then:
Why just local?
Why just private?

Classiﬁeds are ripe for
disruption, again.
photo: ﬂickr user zen

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

a vail
blea
reso urc
s e
The Old Scarcity
is Now Abundant

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

a
vailabl
e res
o urc
es

available attention
The New Scarcity

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

ﬂickr user: beth19

Knowledge Graph
Social Graph

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

ﬂickr user: music_embassy

RLY?
designer?
You don’t have a

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
“ Design is not just what it looks like and
feels like. Design is how it works.”
- Steve Jobs
Apple
Catarina Fake Rob Kalin David Karp Ben Silbermann
Founder Flickr Founder Etsy Founder Tumblr Founder Pinterest
Background: Background: Background: Background:
English Major, designer, online Furniture designer, stencil maker Interaction Design, Collector, iPhone app designer
art director photography, animation
Launch: Launch: Launch: Launch:
Feb. 2004 Jun. 18th, 2005 Apr. 27th, 2007 Mar. 2010
funding: funding: funding: funding:
acquired by Yahoo! $35 million $91.7 million $125 million $138 million

Ben Horowitz from Andreessen Horowitz on designers as founders in start-ups: http://foundation.kr/23/

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
Good designers are praised
for their technique, great
designers for their impact.
ﬂickr user: kowitz

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
User Experience Design

Information Industrial
Architecture Design

Interaction Design
Communication
Design

User Interface
Source: Dan Saffer “Designing for Interactions”

Engineering Human
Factors
Usability
Engineering Bill Moggridge Bill Verplank

Human-Computer
Interaction

ﬂickr user: wakeey

How do you do?
How do you feel?
How do you know?
Interaction Design (IxD)

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
Understanding real people —
ﬂickr user: aperturismo

their goals, tasks, experiences, needs, and wants.

photo: platform21.nl

Understand
Observe
Synthesize
Ideate
Prototype
Iterate

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

ﬂickr user hermida

Observe

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

ﬂickr user lemurdillo

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ﬂickr user earlysound

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

ﬂickr user lucastheexperience

Ideate

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

ﬂickr user zachklein

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

ﬂickr user jurvetson

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

ﬂickr user rcourtie

Prototype

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
http://twitter.github.com/bootstrap/ http://get-serve.com/

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
ﬂickr user suda

Alternatively here’s a list of apps for non-programmatic prototyping iOS tools:
http://www.quora.com/What-are-the-prototyping-tools-for-mobile-apps-for-user-experience-professionals

Iterate

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
s tart-ups
Good designers are praised
for their technique, great
s tart- ups
designers for their impact.
ﬂickr user: biz

The experience is the goal.
ﬂickr user clickﬂashphotos

@jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett

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1. Form & Function ﬂickr user: brandoncwarren Founder Bus | December 01st, 2012 | Hamburg, Germany @jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett

2. ﬂickr user penmachine Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

3. image: Helmut Smits Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

4. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai And then: Why just local? Why just private? Classiﬁeds are ripe for disruption, again. photo: ﬂickr user zen

5. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

6. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

7. a vail blea reso urc s e The Old Scarcity is Now Abundant Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

8. a vailabl e res o urc es available attention The New Scarcity Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

9. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

10. ﬂickr user: beth19 Knowledge Graph Social Graph Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

11. ﬂickr user: music_embassy RLY? designer? You don’t have a Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

12. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai “ Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs Apple Catarina Fake Rob Kalin David Karp Ben Silbermann Founder Flickr Founder Etsy Founder Tumblr Founder Pinterest Background: Background: Background: Background: English Major, designer, online Furniture designer, stencil maker Interaction Design, Collector, iPhone app designer art director photography, animation Launch: Launch: Launch: Launch: Feb. 2004 Jun. 18th, 2005 Apr. 27th, 2007 Mar. 2010 funding: funding: funding: funding: acquired by Yahoo! $35 million $91.7 million $125 million $138 million

13. Ben Horowitz from Andreessen Horowitz on designers as founders in start-ups: http://foundation.kr/23/

14. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai Good designers are praised for their technique, great designers for their impact. ﬂickr user: kowitz

15. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai User Experience Design Information Industrial Architecture Design Interaction Design Communication Design User Interface Source: Dan Saffer “Designing for Interactions” Engineering Human Factors Usability Engineering Bill Moggridge Bill Verplank Human-Computer Interaction

16. ﬂickr user: wakeey How do you do? How do you feel? How do you know? Interaction Design (IxD) Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

17. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai Understanding real people — ﬂickr user: aperturismo their goals, tasks, experiences, needs, and wants.

18. photo: platform21.nl Understand Observe Synthesize Ideate Prototype Iterate Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

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27. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai ﬂickr user suda Alternatively here’s a list of apps for non-programmatic prototyping iOS tools: http://www.quora.com/What-are-the-prototyping-tools-for-mobile-apps-for-user-experience-professionals

28. Iterate Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

29. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai s tart-ups Good designers are praised for their technique, great s tart- ups designers for their impact. ﬂickr user: biz

30. The experience is the goal. ﬂickr user clickﬂashphotos @jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett

Form and Function: An introduction to interaction design for start-ups

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