2. ONE PLACE TO LEARN ON THE WEB
The Problem: Different types of free educational media are spread over
the internet.
Our Solution: Bring all the free educational media together on one site,
and promote education start-ups such as The Kahn Academy and Coursera.
Free Athena aggregates open university courses, documentary films, Ted
Talks, podcasts, interviews, and all other free educational media on a single
website. Further, we promote the eLearning start-ups that are changing the
face of education, through our Magazine’s editorial home-page.
IS ANYONE ELSE DOING IT?
Lots of websites offer free educational media. None are putting
it together in one place.
-iTunes University and Academic Earth house open university courses.
-Top Documentary and Documentary Storm stream documentary movies.
-Kahn Academy offers primarily science and math lectures.
-Ted Talks website is full of their convention speeches.
-Coursera and Udemy host real-time academic courses from top professors.
Free Athena organizes, and promotes them all on a single site.
3. WHAT DO WE NEED?
Free Athena needs funding to code the website, to curate
the videos, manage the editorial section of the site, and market it. We have
branded and wireframed Free Athena The site’s content is free because
the videos are openly hosted by sites such as YouTube.
HOW MUCH ARE WE LOOKING FOR?
$25,000 will allow us to code the website. Our team of three will be able
to manage the site in the short them, until we create a revenue stream
through advertising. $125,000 will market us properly for two years.
WHAT KIND OF RETURN CAN YOU EXPECT?
We are improving on something that is profitable already. We expect to be
profitable soon.
WHAT DOES THE SECTOR LOOK LIKE?
In 2011, education-technology investments grew by 28%. Venture capital-
ists invested $429 million in 82 education-technology deals last year.
There are presently two types of education websites:
1. Aggregators of existing “free”documentaries and “open”
university courses already hosted online.
2. Start-ups that partner with professors of major universities to offer
real-time courses online.
4. Free Athena aggregates both free documentaries and open
university courses on a single site. We also pro-
mote free education start-ups by featuring original articles on
our Magazine home-page. We offer consumers the most comprehensive
free curriculum available on the web. If another website offers something
we cannot, we write about them, and connect the consmer to that site.
WHAT’S THE ONLINE EDUCATION MARKET LIKE?
Aggregators and start-ups have similar numbers of visitors per month,
with aggregators slightly outpacing start-ups .
AGGREGATORS - Unique Visitors Per Month
Top Documentary - 280,000 visitors
Open Culture - 250,000 visitors
Academic Earth - 62,000 visitors
Documentary Heaven - 40,000 visitors
START-UPS - Unique Visitors Per Month
Coursera - 125,000 visitors
Udemy - 62,000 visitors
Udacity- 48,000 visitors
EdX - 20,000 visitors
5. HOW DO THEY MAKE MONEY?
Aggregators make money through banner advertising and
university referrals. Start-ups are on running on investment capital.
HOW WILL FREE ATHENA MAKE MONEY?
SHORT TERM -
Banner Advertising and University Referrals or Defer To Medium Term
In the short-term we have an opportunity to make money the same way
other documentary aggregators do but we’d prefer to keep the site clear of
ads while we build a strong, large community.
MEDIUM TERM -
Permission Based Marketing; Tasteful Ads; Referrals to Start-Ups
Once we have created a community, we will employ permission based
marketing through our newsletter. We will also solicit customer referrals
from other education start-ups. Further, we will begin to consider tasteful,
relevant advertising on our site.
LONG TERM
Amazon Associates (Product Referral)
All documentary films, and university courses have authors, professors,
hosts, and writers who have books and other products for sale. We
6. plan to refer customers to books, videos and other products that
that are related to these authors, and to the subject matters in
which the consumer displays an interest.
WHAT DOES THE SITE LOOK LIKE?
We’re glad you asked. There are three main sections
1. The Magazine Home Page (see page 7)
2. The Browse Section (see page 8)
3. The Video View Page (see page 9)
The following three pages of this document display these wireframes.
TAKE AWAY FROM FREE ATHENA
The education revolution has come home to the internet. But to the aver-
age consumer it is still a challenge to find curriculum. We believe the first
step in solving this problem is to aggregate the free documentary movies
and open university courses on one easy to use website.
eLearning start-ups Coursera, Kahn Academy, and Udacity are gracing the
cover of national magazines, yet folks aren’t yet comfortable with these
sites. Free Athena is a central hub for the free learning community online.
It’s a place where everyday people can find out what’s happening in free
education, and where consumers can choose an intellectually stimulating
video in their subject of interest.
We would like your talents on our team. Please contact Jeremy Steinman
for more information about Free Athena. jeremysteinman@yahoo.com
7. SIGN UP / LOGIN YOUR QUEUE 7
FREE VIDEO DOCUMENTARIES, UNIVERSITY
LECTURES, AND MORE--ALL IN ONE PLACE
SEARCH
NEWSMAKER- FREE ATHENA -
Free Athena is a place to watch
videos to learn about any subject for
free.
The Kahn Academy, who create ten minute 1. Choose a video suggestion from
videos for all subjects announce this week our Articles Page.
they will offer 50,000 new videos on subjects
as varied as fencing, and dolphin habitat 2. Browse the drop-down menus
restoration. We all know a thing or two about to search our content by subject.
The American Revolution, but unfortunately a
thing or two doesn’t really cut it. Professor 3. Click “Videos” on the header
to browse Free Athena content
Glass, a former stand-up commedian is set on
providing a new narrative of our nation’s
4. Submit an article for publication
founding story. Instead of listing dates and and recieve a by-line on this
relying on the stories we all “know”, she invents humorous tales of everyday people, and follows them up page.
with her own bellyful of laughter. These stories are real and much more illustrative the. horse trip of Paul
VIEW VIDEO NOW
BEST OF THE WEB- SNEAK PEEKS- MODEL ATHENEAN -
Sometimes fraternities are made up of jocks
Garrison Keilor Dopple-Danger
and bros.. At Stanford’s Physics lab, they are
Wins Hearts With Wind-in-the
made up of scientists.
Willows Tale
HEAR PODCAST NOW + Fiola Davis, a retired chef from
WATCH VIDEO NOW
New Mexico, always had a
knack for Physics. Two years
out of her career, she found
Stanford’s Open Courses online
and took every one related to
Professor Boldon was kicked out of Jesuit High Professor Hu Puts Elite on Trial For VIEW ARTICLE NOW
in Portland, but found his way into wine country. Peddling White Guilt
TIP TOPS -
WATCH VIDEO NOW WATCH VIDEO NOW
- SingleDingleFingle.com
- The Lost Planet.com
- Blue Sky.com
Dudes From MIT Join Bro’s From - RayofDark.com
The greatest minds on the sea are whales. With Stanford For Bi-Coastal Nerd Out - PBS.com
humans in the boats, whales are our closest ally.
WATCH VIDEO NOW
WATCH VIDEO NOW
- SingleDingleFingle.com
- The Lost Planet.com
- Blue Sky.com
Hippie Lady Explains The Reach For - RayofDark.com
Paper or Plastic - PBS.com
Thirty -six down, four thousand to go. Monday
Texas A & M announced they will offer ten... WATCH VIDEO NOW
VIEW ARTICLE NOW
8. SIGN UP / LOGIN YOUR QUEUE 7
FREE VIDEO DOCUMENTARIES, UNIVERSITY
LECTURES, AND MORE--ALL IN ONE PLACE
HUMANITIES S EA R C H
RESULTS FOR ALIGATORS BRAZIL
SORT BY: RANK MEDIA INSTITUTION Media Filters
Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar
Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end
you will feel like you’ve been transported to Europe’s Middle Ages More...
Prof. James D. Englleford Spring, 2009 1Hr 15Min European History
Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar
Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end
you will feel like you’ve been transported to Europe’s Middle Ages More...
Prof. James D. Englleford Spring, 2009 1Hr 15Min European History
Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar
Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end
you will feel like you’ve been transported to Europe’s Middle Ages More...
Prof. James D. Englleford Spring, 2009 1Hr 15Min European History
Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar
Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end
you will feel like you’ve been transported to Europe’s Middle Ages More...
Prof. James D. Englleford Spring, 2009 1Hr 15Min European History
Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar
Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end
you will feel like you’ve been transported to Europe’s Middle Ages More...
Prof. James D. Englleford Spring, 2009 1Hr 15Min European History
Five More
9. SIGN UP / LOGIN YOUR QUEUE 7
FREE VIDEO DOCUMENTARIES, UNIVERSITY
LECTURES, AND MORE--ALL IN ONE PLACE
-LITERATURE RESULTS PAGE 245
CONTENT WE LOVE -
Garrison Keilor Dopple-Danger Wins
Hearts With Wind-in-the Willows
Tale
Professor Hu Puts Elite on Trial For
Peddling White Guilt
Dudes From MIT Join Bro’s From
Stanford For Bi-Coastal Nerd Out
Share Add A Tag To This Video
Hippie Lady Explains The Reach
For Paper or Plastic
ARTICLE BY NICK SCHOEL
The times of our lives are filled with many interesting lovely things. People go to organic
stores. They eat at restaurants. People are full of interesting ideas. They like robots, they
like colors. Grass is green. Clouds are blue. There are all kinds of strokes in the pool.
People love the Beatles. Winding and winding around our heads are the easiest of the
things we all love. There are wild and angry folks. The South isn’t very fun. The North is
the place we all want to be.
The times of our lives are filled with many interesting lovely things. People go to organic
stores. They eat at restaurants. People are full of interesting ideas. They like robots, they
like colors. Grass is green. Clouds are blue. There are all kinds of strokes in the pool.
People love the Beatles. Winding and winding around our heads are the easiest of the
things we all love. There are wild and angry folks. The South isn’t very fun. The North is
the place we all want to be.
The times of our lives are filled with many interesting lovely things. People go to organic
stores. They eat at restaurants. People are full of interesting ideas. They like robots, they
like colors. Grass is green.
SHARE
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