This was a presentation I gave at Coach & Connect on July 26, 2009 to a group of coaches. Got somegreat feedback on the preso and on http://www.dadsflyingsolo.com and followers to @dadsflyingsolo on Twitter

1. Social Networking for Dummies How to build your personal brand, strengthen your business and reach a massive audience for FREE

2. Who Am I? Jeremy Samuel In the “online” space in one form or another for over a decade Founder of Dads Flying Solo – www.dadsflyingsolo.com Marketer & consultant

3. Who are you and why should I care? Personal Branding is of critical importance This applies to everyone… If they don’t know and like you, they won’t buy from you It applies TENFOLD for coaches… Answer the question “Why should I come to you as opposed to the other 53 coaches I met this week?”

4. Got something to say? If you don't you are in trouble Get a view and share it Stand for SOMETHING If you are not upsetting some people you are not doing it right… speak to your audience

5. Getting your voice out there... new ways to be heard Traditional media is hard to do You can only physically speak to so many people a day “The Internet” makes it possible to reach a massive audience… but how does an individual do it?

6. What is “Social Networking" and “Social Media”? First of all it is a mind-set… a belief that your voice counts Web sites that allow users to create and share content Words Images Videos Presentations…

7. The key sites You have probably heard of them, but how are you using them? Social Networks Facebook, LinkedIn, Twitter Media Sharing YouTube, Flickr, SlideShare Social Bookmarking Delicious, Digg, Stumble Upon Free Blogging Tools WordPress, Blogger

8. You better be blogging No Geeks Needed - It's easy to set up and use You can get going for free If you don’t blog, you don’t exist

9. Speaking to a crowd, not yelling at a market This is NOT the floor of the New York Stock Exchange It’s Like Being At A Party

10. This is a GREAT set of tools to engage in conversations Listen as much as you speak Find out what people are talking about Flame thee not! (The Golden rule) You can’t control the conversation… don’t try

11. Start slowly, but start today! There is nothing you can break Take a few minutes to figure out what is unique about you… your “angle” Have a photo of you (NOT your logo) that is friendly and approachable Use it on all social media sites for consistency Hang out on the sites, see how they flow Pipe up when you have something to add Forward/Share/Retweet when you see something interesting Have fun!

12. Contact Me Jeremy Samuel jeremy@dadsflyingsolo.com +61 414 532 751 @jdadsflyingsolo and @jeremysamuel