More than simply having your blog platform, using tools that connect your blog to your community help you grow traffic and conversation.

1. MKT5000
BEYOND
YOUR
BLOG
tools for communicating with your community

2. RSS
MANAGEMENT
Tools to control your email subscribers, get analytics and
control distribution of your blog posts.

3. FEEDBLITZ

4. FEEDITY

5. http://feedburner.google.com
FEEDBURNER

6. SHARING
Tools that make sharing your content easy.

7. ADDTHIS

8. SHARETHIS

9. HTML EMAIL
Making it easy to communicate to your audience.

10. HTML EMAILS
• Visually appealing
• Track subscribers’ actions (clicks / opens)
• Integrate with CRM
• Schedule email distribution
• Don’t create email “BLASTS”
10

11. MAILCHIMP

12. AWEBER

13. CONSTANT CONTACT

14. CAMPAIGN CONSIDERATIONS
• Segment lists appropriately
• Test highest effective open rates, base schedule
accordingly.
• Keep the call-to-action simple and clear
14

15. LET’S CALL IT
CONTENT
MARKETING
Tips to grow your audience and purpose.

16. CC license via mdales
01. DEFINE THE FOCUS

17. image via markybon CC license
02. KEEP IT FRESH

18. 03. MAKE IT SEXY

19. 04. GIVE AWAY GOOD STUFF

20. 05. HUMOR