1.
Art
of
the
W ingman
for
Business
is
dedicated
to
the
businesswomen
and
businessmen
who
seek
greatness
beyond
their
own
and
find
their
successes
through
helping
others
succeed.
The
Business
Wingman
follows
the
path
of
the
selfless
person.
Building
your
Social
Credibility
in
The
Workplace
Key
Points
• Don’t
wait;
start
right
now
• Credibility
is
different
to
everyone,
know
what
that
is
• How
do
you
use
social
credibility
to
your
benefit?
To
start
with,
many
people
argue
that
social
credibility
has
nothing
to
do
with
your
performance
in
the
workplace
or
producing
results.
It’s
just
one
of
those
touchy-­‐
feely
things
that
the
ones
with
only
“people
skills”
worry
about
because
they
have
no
acumen
to
produce
results
from
the
work
they
output
day
over
day.
Obviously
there
is
merit
in
results,
there’s
no
question
about
that.
But
then
basically
what
you’re
saying
is
that
your
value/credibility
is
only
based
on
the
performance
of
the
last
project
you
worked
on.
Well,
there
is
no
longevity
in
that
and
your
basically
living
from
success
to
success,
hoping
and
praying
that
you
never
fault.
As
a
Business
Wingman,
you
must
see
that
there
is
more
value
than
just
your
successes
or
the
successes
of
your
team.
You
must
see
the
macro
value
in
workplace
perception.
The
perception
that
you
and
your
team
are
winners,
and
that
is
translated
to
social
credibility.
If
you
live
with
the
perception
that
you
are
a
producer,
a
great
co-­‐worker,
a
great
manager,
and
then
back
that
with
visible
and
tangible
results….
then
you
will
always
have
the
perception
that
you
are
a
valuable
and
credible
asset
to
the
company.
Socially,
you
will
be
talked
about
as
having
that
perception.
And
basically…
perception
is
everything.

2.
1) Don’t
wait,
start
right
now
The
first
thing
you
should
do
is
be
real
about
your
perception
in
the
workplace.
What
is
your
team’s
perception
of
you?
What
do
your
co-­‐workers
and
management
think
of
you?
Be
real
about
it
and
give
yourself
a
rating
between
1
and
10.
If
this
is
not
easy
to
do,
then
imagine
that
you
were
new
to
the
team,
and
pretend
that
you
are
trying
to
find
out
about
somebody
on
the
team.
You
start
by
asking
people
about
somebody’s
work
ethic,
and
what
they
do,
and
do
they
produce
results.
And
based
on
that,
give
yourself
a
score.
Then,
identify
someone
else
in
the
office
that
you
feel
has
great
social
credibility
and
give
him
or
her
a
score.
How
do
you
compare?
There’s
always
room
for
improvement.
Meaning
there’s
always
a
need
to
further
build
out
your
social
credibility.
Maybe
your
perception
with
the
team
is
great,
but
does
that
expand
beyond
your
team
into
your
department.
What
about
other
parts
of
the
company,
the
ones
you
work
with
frequently?
How
are
you
perceived
in
other
departments?
How
are
you
perceived
across
the
company?
Think
about
these
things
and
then
give
yourself
another
score
based
on
a
team
level,
a
department
level
and
a
company
level.
If
you
feel
that
you
have
some
room
for
improvement.
Don’t
wait;
start
right
now.
2) Credibility
is
different
to
everyone,
know
what
that
is
Let’s
now
further
define
what
social
credibility
is.
Let’s
be
realistic,
there
is
no
magical
formula
to
building
your
social
credibility
and
there
really
is
no
true
definition
because
your
credibility
is
basically
people’s
social
perception
of
you
and
of
your
team.

3. A
common
understanding
is
that
everyone
is
different
and
everyone
perceives
things
differently.
Some
people
perceive
credibility
as:
-­‐ Having
the
right
title
or
job
-­‐ Graduating
from
a
specific
school
or
having
a
specific
degree
-­‐ Hanging
out
in
right
circle
of
colleagues
-­‐ Getting
assigned
the
popular
accounts
-­‐ Meeting
or
exceeding
goal
month
over
month
-­‐ Having
confidence
in
every
business
decision
and
telling
others
about
their
decision
and
how
great
it
was
Basically
credibility
is
different
for
everyone,
know
what
that
is.
So
you,
the
Business
Wingman,
are
tasked
with
seeking
out
the
common
perception
of
credibility
and
ensuring
that
you
and
your
team
use
that
as
a
guide
in
how
they
do
business
among
their
peers.
3) How
do
you
use
social
credibility
to
your
benefit?
Now
that
you
have
stopped
procrastinating
on
building
your
team’s
perceived
social
credibility
and
have
started
to
seek
out
what
your
team
needs
to
do
gain
it,
then
you
are
half
way
there.
This
may
take
weeks
or
it
may
take
several
months
to
a
year.
My
own
personal
story
about
building
my
team’s
credibility
took
almost
a
year.
I
listened
to
my
colleagues
and
around
the
company
and
identified
that
a
combination
of
revenue
results
+
team
budget
size
+
confidence
=
social
credibility
for
our
team.
We
made
it
a
point
to
be
sure
that
we
promoted
this
ideology
to
other
departments,
teams
and
management.
We
also
supplemented
the
perception
by
telling
everyone
that
we
had
a
mantra:
kicking
ass.
It
was
just
bold
enough
to
be
catchy.
Our
formula
may
make
you
laugh
a
little
but
that
is
what
worked
for
us
at
our
company,
at
that
period
of
time.
Now
that
we
had
felt
that
we
had
finally
reached
success,
we
had
to
figure
out
how
to
you
use
social
credibility
to
our
benefit.
With
the
understanding
that
using
social
credibility
to
benefit
the
team
translates
differently
for
everyone,
based
on
my
prior
personal
example,
I
will
show
you
how
we
used
our
perceived
social
credibility
to
our
benefit:
-­‐ Our
teams
head
count
requests
were
prioritized
with
management
and
found
approval
much
easier
than
other
teams
-­‐ When
we
reached
milestones
or
big
successes,
they
we
easily
syndicated
across
the
company
and
shown
as
an
example
of
business
excellence
-­‐ When
it
came
time
to
seeking
out
additional
budget
for
our
marketing
activities,
out
team’s
proposals
were
always
received
with
confidence
among
management
and
finance
Seeking
social
credibility
for
your
team
is
not
the
solution
for
everyone;
it
depends
on
the
country,
company
culture,
industry,
department,
and
so
on.
But
for
most
of
us,
the
average
person
in
the
workplace
engages
with
co-­‐workers
and
perceives

4. their
value
through
the
same
social
protocol
used
in
their
everyday
life.
Be
aware
of
others
perceptions
and
use
this
knowledge
to
building
great
things.
Visit
our
blog
at
http://www.artofthewingman.com.