Nsm marketing in a billion channel universe
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The 4 survival strategies of the Attention Economy
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Nsm marketing in a billion channel universe
- 1. @jer979 Marketing in a billion channel universe Jeremy Epstein Marketing Navigator jer979@neverstopmarketing.com
- 2. @jer979 Was it only a printing press?
- 3. @jer979 Tools vs. Implications
- 4. @jer979 #1: It’s an Attention Economy
- 5. @jer979 #1: It’s an Attention Economy
- 6. @jer979 #1: It’s an Attention Economy
- 7. @jer979 #2: Power of Permission
- 8. @jer979 #3: Ridiculous Reach of the Individual
- 9. @jer979 Check this out! Drive WOM! How to survive in this environment?
- 10. @jer979 “Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.” Doubt the Power of WOM?
- 11. @jer979 Check this out! Drive WOM! How?
- 12. @jer979 1 Be “Remarkable” 2 Be a Good Storyteller Build a Dandelion Marketing Culture 3 4 Build a Community that Cares 4 Survival Strategies
- 13. Be Remarkable! No One Shares Boring Stuff With Their Friends
- 14. @jer979 But, I don’t have a superstar under contract. Embarrassment or Opportunity?
- 15. @jer979 Business Cards Can Be Remarkable!
- 16. @jer979 You’re JNJ. Whenever the hell you want. Invoices Can Be Remarkable!
- 17. @jer979 Trade Show Booths Can Be Remarkable!
- 18. @jer979 Make it, bake it, just don’t fake it. - John Moore Bake In Remarkable
- 19. @jer979 Find 3 Things You Can Control and Go for “Remarkable!” Your Marching Orders
- 20. Be a good(Well, great Actually)Storyteller
- 21. @jer979 “The enterprise has two—and only two— basic functions: Marketing and Innovation.” “The aim of marketing is to make selling superfluous.” Peter Drucker’s Opinion on Marketing
- 22. @jer979 Stories That Paint Pictures
- 23. Meet Johnnie Walker Started in 1819 in Kilmarnock Longstanding focus on quality and consistency Family-owned business Bought Cardhu distillery Square bottle developed in 1860 Label at 24 degrees 1909 Red/Black label introduced 1920-expanded to 120 countries Won Royal Warrant by George V
- 24. @jer979 http://bit.ly/aILDu1 Stories That Are Authentic
- 25. @jer979 I’m a size 4! At least at the Limited. Stories We Help Other To Tell Themselves
- 26. @jer979 Turn Facts Into Story We’re All Journalists Now
- 27. @jer979 Your Next 3 Conversations: “Tell me a story of how our products have helped you.” 1 Then, start off with, “Let me tell you a story…” 2 Your Marching Orders
- 28. Build a Dandelion Marketing Culture Spread Seeds Knowing Some Will Thrive, While Most Will Die
- 29. @jer979 Take Risk Commander’s Intent High Fault Tolerance http://www.dandelionmarketing.biz Cultural Cornerstones
- 30. @jer979 Make Everyone a Marketer
- 31. @jer979 Someone who solves a problem you did not know you had in a way you don't understand. Have a productive day! What is the definition of an accountant? Even Your Accountants
- 32. @jer979 Even Someone Else’s Janitor…
- 33. @jer979 Rapid Feedback Loops
- 34. @jer979 “[Democratization of marketing is] the most important transition we are making.” - Jim Farley, Ford Global Marketing VP The Secret Is Out
- 35. @jer979 Create Your Own Agile Marketing Development Process Allocate Marketing Dollars Set Prototype Criteria Be Open to Ideas Implement Ideas Measure Impact Your Marching Orders
- 36. Nurture a community that cares Community Driven Marketing
- 37. @jer979 Activate Identify Cultivate www.communitydrivenmarketing.com Community Driven Marketing
- 38. @jer979 Only 15% Are “Influencers” They Create Only 30% of the Buzz Identify Raving Fans
- 39. @jer979 1 Acknowledge Participation Cultivate to Earn Attention
- 40. @jer979 2 Curate Valuable Content 90 Days = 9 Posts = 7,018 Visitors Cultivate to Earn Trust
- 41. @jer979 3 Connect Like-Minded People 28 65 14 Cultivate to Earn Permission
- 43. @jer979 Make a list of your Raving Fans and: Share 1 piece of relevant content with them per week 1 Connect 2 of them with 2 others each week 2 Build the habit first… then figure out how to scale and grow it 3 Your Marching Orders
- 44. @jer979 Text 32665 fan neverstopmarketing Activation!
- 45. @jer979 Perpetual Beta, As an Approach The Importance of “NSM” Pete’s Pub Test My Commander’s Intent for You!
- 46. @jer979 Marketing’s Darwinian Moment
- 47. Thanks for your attention and permission! jer979@neverstopmarketing.com Twitter: @jer979 Linkedin.com/in/jer979 www.neverstopmarketing.com