Take the costly guesswork out of using social media for recruiting the biggest talent pool of passive and active job candidates ever assembled! There have been huge strides in the health care industry with respect to social media. Hospitals and medical facilities have looked beyond the strict, historical constraints of the healthcare industry and are leveraging social media more and more every day. Step-by-step, the instructor shows how to find and attract ideal candidates for hard-to-fill openings. This practical, no-nonsense learning program contains a proven methodology to answer all your questions and exactly how to get started and sustain your momentum. Most importantly, you'll be given data that helps you build your internal business case that leverages social media as a recruiting tool. Social Media is changing in the world of recruiting practices. Investing 90 minutes of your time at this Webinar could be one of your most important recruiting investments.

1. Using Social Media to Identify and Recruit Talent in Healthcare Jenny DeVaughn Chief Enthusiast Officer (CEO), Social Precision Tuesday, January 26th, 2010 http://socialprecision.com jenny@socialprecision.com Twitter: @jennydevaughn

2. Who is Jenny DeVaughn? http://www.linkedin.com/in/jennydevaughn

3. 122.6 Where do your ideal prospects spend their time online? 59.6 23.2 13.1 1.9

4. What is your goal?

5. There is no “cookie cutter” social media solution.

9. Do you have a social media policy? http://socialmediagovernance.com/policies.php

10. Social Media Policy Best Practices Require a social media certification Discuss expectations Outline protocol to potential issues Explain industry or company regulations Encourage desired actions Use input from internal leadership Marketing, Human Resources, IT, Legal, Finance

11. Internal Networks for Recruiting Teams

12. LinkedIn Company Page Groups Individual Profiles Professional Organizations Events Status Updates

13. LIVE LinkedIn Demo

15. Groups Timely discussions Based on a statement More social Non-commercial Search by purpose Fan Pages Customized URL Add extra applications Visitor statistics Promotion with social ads or widget Show relationships with other pages Updates indexed by Google Search by type Facebook Groups vs. Fan Pages

19. LIVE Facebook Demo

22. Twitter

23. Twitter Lists http://listorious.com

24. Use Tweetdeck to Save Time

25. Multiple Users http://www.connecttweet.com

26. Social Media Monitoring Google Alerts http://www.google.com/alerts Social Mention http://socialmention.com Twitter http://search.twitter.com Social Media Footprint http://pipl.com Blogs http://blogsearch.google.com U.S. Hospitals Social Networking List http://ebennett.org/hsnl

27. Traffic vs. other websites via compete.com Show your competition’s presence Leverage former and current staff Tactical part of your recruiting strategy Measure your activities and results @jennydevaughn #FBrecruit Social Media ROI

29. References http://www.ypp.com/blog/uploaded_images/Social-Media-768168.JPG http://www.flickr.com/photos http://www.sxc.hu http://adage.com/digital/article?article_id=134962 http://www.web-strategist.com/blog http://compete.com http://media.photobucket.com/image/chain%20link%20people/MeteorBlades/Working_Together_Teamwork_Puzzle_Co.jpg http://manxseo.com/wp-content/uploads/cache/85_thumbzoom.jpg http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html http://www.ashhra.org

30. Thank You! Thank You! Connect http://www.linkedin.com/in/jennydevaughn Follow http://twitter.com/jennydevaughn Want more? jenny@socialprecision.com Slides: http://socialprecision.com Please do not distribute this slide deck without written permission.