The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
User Experience: It's All About Them
1. It’s All About Them: Developing Information Services with User Experience Design #marsux #uxsears jenny benevento jennybento@gmail.com twitter: jennybento
2. about me librarian -public -academic -archives -corporate -shelver -reference -cataloging -circulation -serials -collection development -digital projects/metadata Employers -Reed College Library -Multnomah County Public -Oak Park Public (IL) -UIUC/IMLS -Associated Press -freelance -Sears/Kmart
3. 22 million items (Sears & other retailers) 240 million visitors annually products & services & parts 20+ websites user experience department 20+ websites
19. it’s the same thing -638 Pets Fitness & Sports>Hunting For the Home Groceries -643 For the Home>Kitchen & Dining Appliances For the Home>Furniture Clothing Groceries>Cleaning Supplies 649 Baby physical objects & digital things (and services)
24. if my users aren’t happy, no one gets paid. or, “I pay your salary”
25. 50%+ of site purchases are by consumers who browse the taxo. That means hundreds of millions of dollars. I don’t need to justify the taxo department as vital to my company, because it’s how more than half of our customers buy things. The CEO of a Fortune 50 company knows & cares about what taxonomy is and how it affects the business. The defense “this is what will sell more things” wins most arguments. Good taxo will ALWAYS sell more things