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Big Bazaar
Big Bazaar
• It is part of the future group owned by Mr. Kishore Biyani.

• Big Bazaar was launched in September, 2001 and opened its
  first store in Kolkatta.

• As of Sept 2012 – 214 stores across 90 cities and towns in
  India.

• They offer over 200,000 SKUs in a wide range of categories led
  primarily by fashion and food products.

• Big Bazaar captures almost one-third share in food and
  grocery products sold through modern retail in India.
Big Bazaar Stores

• Customized to provide the feel of mandis and melas while
  offering the modern retail features like Quality, Choice and
  Convenience.

• Most Big Bazaar stores are multi-level and are located in
  stand-alone buildings in city centers as well as within shopping
  malls.
Product Mix
                           APPARELS

              OTHER
                                         FOOD
             SERVICES




FASHION &                                          FARM
JEWELLERY                                         PRODUCE



                          PRODUCT

                                                   HOME &
FURNITURE                                         PERSONAL
                                                    CARE




                                         CHILL
            ELECTRONICS
                                        STATION

                           CHILD CARE
                             & TOYS
Assortment Ranges
Pricing Strategies
• Big Bazaar is known as the “Indian Wal-Mart”. They also use
  Every Day Low Pricing (EDLP) strategy.

• They promise the customers to save not on individual items
  but on a basket of items.

• One important condition that drives EDLP pricing is the “Low
  Price” image of the retailer in the consumer’s mind.
Price Mix
• Value pricing
   Promotional pricing
   Low interest financing

• Psychological discounting
   Special event pricing

• Differentiated Pricing
   Time pricing

• Bundling
1. Value Pricing
    Promotional pricing

Big bazaar promises its
consumers the lowest
available price without
• coupon clipping,
• waiting for discount
  promotions,
• or comparison shopping
Low Interest pricing
2. Psychological Discounting
3. Time Pricing
• Time-based pricing is a special case of price
  discrimination in which producers charge different
  rates for a given good or service depending on the
  time, day, month, and so on.

• Eg:
  • Wednesday Bazaar
  • Festive Season Pricing
  • Special Offer Period
    pricing
  • Sabse Sasta Din
  • School Time
  • Seasonal Offers
Differentiated time pricing
• Time pricing i.e. difference in rates based on peak and non
  peak hours or days of shopping is also a one kind of pricing
  strategy.
4. Bundling
Other Pricing Strategies
• Buy more, save more
• Prices reduced on a combination
• Holding special discounts
• Highlighting the savings possible
• Introducing a new product
• Cashing in on sports events (ICC world cup Tshirts at Big
  Bazaar)
• The Price Challenge Offer
Big Bazaar
Future Bazaar
Big Bazaar

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Big Bazaar

  • 2. Big Bazaar • It is part of the future group owned by Mr. Kishore Biyani. • Big Bazaar was launched in September, 2001 and opened its first store in Kolkatta. • As of Sept 2012 – 214 stores across 90 cities and towns in India. • They offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products. • Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India.
  • 3. Big Bazaar Stores • Customized to provide the feel of mandis and melas while offering the modern retail features like Quality, Choice and Convenience. • Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls.
  • 4. Product Mix APPARELS OTHER FOOD SERVICES FASHION & FARM JEWELLERY PRODUCE PRODUCT HOME & FURNITURE PERSONAL CARE CHILL ELECTRONICS STATION CHILD CARE & TOYS
  • 6. Pricing Strategies • Big Bazaar is known as the “Indian Wal-Mart”. They also use Every Day Low Pricing (EDLP) strategy. • They promise the customers to save not on individual items but on a basket of items. • One important condition that drives EDLP pricing is the “Low Price” image of the retailer in the consumer’s mind.
  • 7. Price Mix • Value pricing  Promotional pricing  Low interest financing • Psychological discounting  Special event pricing • Differentiated Pricing  Time pricing • Bundling
  • 8. 1. Value Pricing Promotional pricing Big bazaar promises its consumers the lowest available price without • coupon clipping, • waiting for discount promotions, • or comparison shopping
  • 11. 3. Time Pricing • Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on. • Eg: • Wednesday Bazaar • Festive Season Pricing • Special Offer Period pricing • Sabse Sasta Din • School Time • Seasonal Offers
  • 12. Differentiated time pricing • Time pricing i.e. difference in rates based on peak and non peak hours or days of shopping is also a one kind of pricing strategy.
  • 14. Other Pricing Strategies • Buy more, save more • Prices reduced on a combination • Holding special discounts • Highlighting the savings possible • Introducing a new product • Cashing in on sports events (ICC world cup Tshirts at Big Bazaar) • The Price Challenge Offer

Hinweis der Redaktion

  1. 12 Big Bazaars in Mumbai2 Big Bazaars in Navi Mumbai3 Big Bazaars in Thane