6. Tweet #ASTDSCC
⢠During this collaborative session, please
feel free to Tweet your
â Ideas / Tips / Discoveries / Ah Ha! Moments
⢠Everyone benefits!
⢠Hashtags: #ASTDSCC #ASTD
#ASTDChapters
⢠Mentions: @ASTDSCC @jenni694
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7. Todayâs Purpose
⢠Realize a greater networking profile through
the use of various social media channels.
⢠Expand your learning and marketing
potential by leveraging social media.
⢠Encourage the use of a backchannel in your
presentation design to engage learners and
distribute your message beyond the
physical room.
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8. When to Use What
I eat ice cream Hereâs an ice cream recipe
I âlikeâ ice cream
Cool pictures of my ice cream
I hang out with
people who like ice cream
I write (blog) about ice cream
This is where I eat
ice cream I recommend my favorite
Watch me eat Places to buy and eat ice cream
ice cream
Iâm skilled at eating I am listening to âWe all scream
ice cream for ice creamâ
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9. So What? / Why Tweet?
⢠Get tips and ideas
⢠Share ideas / opinions / ideas
⢠Follow backchannels for richer
content, collaboration, and additional
resources
⢠Attend live Tweet chats on topics of
interest
⢠Itâs a learning tool! 9
10. Getting Started
⢠Set up your account â recognizable name
⢠Brand yourself
â 1 line âbioâ
â Website address
â Actual location
â Use a pictureâŚDonât be an Egg Head!
⢠Find people to follow
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11. Tools / Apps
HootSuite
TweetDeck
TweetChat.com
â to follow hashtag during live chats
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12. LinkedIn â Todayâs Resume
⢠Create your profile / resume
â Add websites
â Upload contacts
â Get recommendations
â Use to create discussion, job board, etc.
â Get answers to todayâs professional
challenges
ASTD National
13. Facebook
⢠Create your business âfanâ page
â Send messages directly to your fans
â YouTube video box, content info, photos, blog
â Post photos from events
â Send âinvitesâ
â Upload notes (press releases)
ASTD National Fan Page
ASTD CPLP Group
14. Blogging
⢠Publish ideas or discussion
â Write regularly
⢠Most often linked to website
Misadventures in Learning Blog
http://www.sharethebottle.com/
16. Grow a Great Following
1. Look for people you already know
2. Display Tweets on your web page
3. Offer something to followers / WIIFM
4. Join a âconversationâ
5. Integrate your social networks
6. Add Social Media links in email signature
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17. For More Info
7 Twitter Strategies for Growing
a Great Following
http://t.co/awf0hDEa
5 Tips to Build a Powerful Network:
http://t.co/B8vvg609
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18. Marketing Planner
⢠Blog 1 â 2x month
⢠Twitter posts â increase frequency as event
approaches
⢠Linkedin â start discussions related to topic / follow
up afterward
⢠Facebook
â Post events / invites
â Post Youtube videos to promote
â Follow up with event photos
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â Media releases
19. Twitter Session Prep Worksheet
⢠Get a moderator
â Speaker & moderator Twitter usernames
⢠Links to blogs and websites
⢠Hashtags to follow
⢠Set up tweets to post during session
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22. Jennifer Tomarchio, CPLP
jennifer.tomarchio@firstdata.com
Mobile: 954-461-5724
@jenni694
Thank You!
Hinweis der Redaktion
Poll: Are you a Linkedin user?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTM0NDQxODIxMQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Poll: Are you on Facebook?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTY4NzE5MDEyMgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Poll: Do you use Twitter?\r\n\r\nPress F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MzEyMTQ0Njc1If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Instagram& Flickr
I created a Twitter account about a year before I actually started using it, because I just didnât see the value in it. Then a funny thing happened. I attended the ASTD International Conference in 2010. I heard all this talk about Tweeting during the conference and I felt like I was missing out on some private joke or conversation. Turns out it wasnât private at all, but very public! I talked to other people around me to ask how it all worked. How do I see these tweets and conversations? I learned to search for tweets (or posts) about the conference by using a specific code (or hashtag) that was commonly used in all the tweets. I searched for all tweets using that hashtag and BAM! â there were posts about the conference â people were posting comments about the key note speaker. It was overwhelming at first â trying to keep up â the posts kept coming through 20 at a time. I mostly just watched the posts for awhile. Someone referred to that as Twatching! LOL Eventually, I tried it â I made my first tweet â I basically just said I was new to twitter â so bare with me, but used the hashtag for the conference. Wow! I couldnât believe it â I felt loved! People responded with great support and welcoming messages. Tweeters are friendly! Suddenly, the conference content and session became much more engaging and richer. I gained additional thoughts, opinions, and resources on the topics. I gained more followers and started following more like minded people. At this yearâs conference, I canât tell you how many people I met face to face for the first time said they felt they already knew me thanks to Social Media. I do feel I have made great professional and even personal relationships with people I have never even met face to face. One such person was one of the pioneers of Social Media at ASTD. He was slated to be president of the Cascadia Chapter for 2012 and died suddenly in late 2011 â Terrence Wing. I never met him, but mourned for him and still miss his presence on Social Media. And, of course â how did I learn of his passing â on Twitter! I learn of many breaking news items on Facebook or Twitter â usually Facebook. Good example â I might first hear of breaking news on Facebook â like when a celebrity passes away. For example, when I heard that Whitney Houston passed away on Facebook. I then went to Twitter and searched #Whitney and saw all the comments. When you search a hashtag, you see all tweets using that code, not just those from those you follow.
Show example of Tweet Chat
This will be redundant if I have just shown Tweetchat.
Youâve all heard, itâs not what you know, itâs who you know. While I believe you also need the skills, who you know is more critical today than ever before. According to a poll done by JumpStartSocialMedia.com 75% of hiring managers are using LinkedIn to research job candidates. LinkedIn is not the only social media website that hiring managers are using though. It seems that 48% are using Facebook and 26% are using Twitter. Although, I see Facebook and Twitter as more of a way of checking the potential candidateâs personality and to see if there are any undesirable behaviors or posts. So, keep ALL of your Social presence respectable!Use example of Learning Delivery Method definitions.
Provide incentives for your Twitter followers. Show you are a thought leader . Give them reason to follow.Follow others who prove to be great resources in the workplace learning profession (or in other areas of interest). Join a conversation:This one is also a no-brainer, yet seldom executed. Also, itâs a very effective way to deepen the connection with existing followers and generate additional high-quality followers.How?Answer a question your follower asked⌠brilliantly.Participate in a topic your followers are engaged in.Tap into your audienceâs potential by asking question
There is a sample Marketing Planner template in your handouts.
Refer to Worksheet in handout
Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/LTEyNDUzMjkyMDYIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.