Social Meta Tags for Sharing Optimization

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The document discusses how to optimize social media sharing for search marketers. It covers using Open Graph tags for Facebook, Twitter cards, and rich pins for Pinterest to enhance sharing previews. Specific code examples and validation tools are provided for setting up social meta tags to describe content being shared across different social networks in order to improve the user experience.

Soziale Medien

Social Meta Tags
For the Search Marketer
Jennifer Sable Lopez!
Director of Community at Moz!
@jennita!

The SEO Mind
Mmmm,
SERPs!
Keywords!
Title Tags!
Meta
Description!

Missing Meta Description
Google pulls from content instead, !
based on your keywords!

@jennita #SMX #23D !
Facebook
Not too bad,
eh?

@jennita #SMX #23D !
Pinterest
Oooh! Pretty
picture

@jennita #SMX #23D!
Sharing Nutella on Facebook

@jennita #SMX #23D!
OpenGraph - http://ogp.me
!
<!-- Open Graph data -->!
<meta property="og:title" content="Title Here" />!
!
<meta property="og:type" content="article" />!
!
<meta property="og:url" content="http://www.example.com/" />!
!
<meta property="og:image" content="http://example.com/
image.jpg" />!
!
<meta property="og:description" content="Description Here" />!
!

@jennita #SMX #23D!
Facebook Debugger
https://developers.facebook.com/tools/debug!

Twitter Cards
https://dev.twitter.com/docs/cards!

@jennita #SMX #23D!
Summary Card (default)

@jennita #SMX #23D!
Summary Card - Large Image

@jennita #SMX #23D!
Twitter Card Code
!
<!-- Twitter card data -->!
<meta name="twitter:card" content="summary">!
!
<meta name="twitter:site" content="@twitterhandle">!
!
<meta name="twitter:creator" content="@AuthorTwitter”> !
!
<meta name="twitter:title" content=”Title specific to
Twitter – short works great!">!
!
<meta name="twitter:description" content=”Remember this is
being shared on Twitter, make it enticing to the FB user.">!
!
<meta name="twitter:image" content=”image URL for the image
you want to display">!
!

@jennita #SMX #23D!
Twitter Card Validator
https://dev.twitter.com/docs/cards/validation/validator!

@jennita #SMX #23D!
Twitter Card Analytics

Pinterest – Rich Pins
https://developers.pinterest.com/rich_pins/!

@jennita #SMX #23D!
Rich Pin = Schema.org

@jennita #SMX #23D!
Rich Pins Validator
https://developers.pinterest.com/rich_pins/validator/!

Checklist
þ
þ
þ
þ
þ
Check for OpenGraph/Twitter Cards/Schema!
Add default OpenGraph tags to blog/content!
Add basic Twitter card to blog/content!
Ensure image sizes used are correct per platform!
Modify settings for social win!!
!

Jennifer Sable Lopez !
Director of Community at Moz!
@jennita!
jen@moz.com!
Thank You

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Social Meta Tags for Sharing Optimization

1. Social Meta Tags For the Search Marketer Jennifer Sable Lopez! Director of Community at Moz! @jennita!

2. The SEO Mind Mmmm, SERPs! Keywords! Title Tags! Meta Description!

3. Keyword Rich Title Tag

4. Missing Meta Description Google pulls from content instead, ! based on your keywords!

5. How does this look on Social?

6. @jennita #SMX #23D ! Facebook Not too bad, eh?

7. @jennita #SMX #23D ! Pinterest Oooh! Pretty picture

8. @jennita #SMX #23D ! Google+ Ouch.

9. @jennita #SMX #23D ! Twitter Snooze...

10. Social ≠ Search

11. Let’s ﬁx sharing!

12.

13. @jennita #SMX #23D! Nutella SERP

14. @jennita #SMX #23D! Sharing Nutella on Facebook

15. OpenGraph http://ogp.me!

16. @jennita #SMX #23D! Facebook

17. @jennita #SMX #23D! OpenGraph - http://ogp.me ! ! <meta property="og:title" content="Title Here" />! ! <meta property="og:type" content="article" />! ! <meta property="og:url" content="http://www.example.com/" />! ! <meta property="og:image" content="http://example.com/ image.jpg" />! ! <meta property="og:description" content="Description Here" />! !

18. @jennita #SMX #23D! Facebook Debugger https://developers.facebook.com/tools/debug!

19. Twitter Cards https://dev.twitter.com/docs/cards!

20. @jennita #SMX #23D! Summary Card (default)

21. @jennita #SMX #23D! Summary Card - Large Image

22. @jennita #SMX #23D! Twitter Card Code ! ! <meta name="twitter:card" content="summary">! ! <meta name="twitter:site" content="@twitterhandle">! ! <meta name="twitter:creator" content="@AuthorTwitter”> ! ! <meta name="twitter:title" content=”Title specific to Twitter – short works great!">! ! <meta name="twitter:description" content=”Remember this is being shared on Twitter, make it enticing to the FB user.">! ! <meta name="twitter:image" content=”image URL for the image you want to display">! !

23. @jennita #SMX #23D! Twitter Card Validator https://dev.twitter.com/docs/cards/validation/validator!

24. @jennita #SMX #23D! Add Your Site

25. @jennita #SMX #23D! Twitter Card Analytics

26. Pinterest – Rich Pins https://developers.pinterest.com/rich_pins/!

27. @jennita #SMX #23D! Regular Pin

28.   http://mz.cm/1hD5c8H!

29. @jennita #SMX #23D! Rich Pin !

30. @jennita #SMX #23D! Rich Pin !

31. @jennita #SMX #23D! Rich Pin = Schema.org

32. @jennita #SMX #23D! Rich Pins Validator https://developers.pinterest.com/rich_pins/validator/!

33. Checklist þ þ þ þ þ Check for OpenGraph/Twitter Cards/Schema! Add default OpenGraph tags to blog/content! Add basic Twitter card to blog/content! Ensure image sizes used are correct per platform! Modify settings for social win!! !

34. Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You