Social Media for Startups - Find and Build a Community That Cares

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The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.

Gesundheit & Medizin

Social Media for Startups
Find and Build a Community That Cares

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

You don’t need to market it, right?

Marketing is for companies who have sucky
products. If you build something that is
amazing (think Flipboard or Instagram or
Instapaper) people will adopt it because it is
amazing. And you won’t have to do much
marketing, at least at the start.

- Fred Wilson

@jennita #growthhacks

Don’t forget about Community

@jennita #growthhacks

Start Small

@jennita #growthhacks
http://www.flickr.com/photos/jameson42

Focus + Consistency = #Win
2009 = ~4000 followers

@jennita #growthhacks

Focus + Consistency = #Win
Today

@jennita #growthhacks

Be a part of the community

@jennita #growthhacks

Community = Emotion

@jennita #growthhacks

Have a Personality

@jennita #growthhacks

Followerwonk

MozCon!

@jennita #growthhacks

Have Someone Do It

@jennita #growthhacks
http://socialfresh.com/community-manager-report-2012/

Optimize Sharing - Content

@jennita #growthhacks

What About Your App?

@jennita #growthhacks

Connect them with friends!

@jennita #growthhacks

Remember Focus + Consistency

@jennita #growthhacks

Use Photos to share content
36 likes
2 shares
7 comments

Snooze
Fest…

@jennita #growthhacks

Use Photos to share content
161 likes
62 shares
14 comments

#WINNING

@jennita #growthhacks

Promote FB Posts – 4-5 min

@jennita #growthhacks

Google+ - Ultimate Ego Bait

@jennita #growthhacks

Google+ - ripples

@jennita #growthhacks

Quora – Ask questions

@jennita #growthhacks

http://mz.cm/UXKIec

@jennita #growthhacks

This works for us

@jennita #growthhacks

It may not work for you

@jennita #growthhacks

Ask yourself…

Is your community International?

Are they on social at work or home?

What wording is best?

What gets your people emotional?

@jennita #growthhacks

Use Social Media
to Find, Build,
and Nurture Your
Community

Thank You!

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

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