The document discusses the transformation of Moz's online community from 2009 to 2014. It notes that in 2009, Moz had around 800 Facebook fans and 4,000 Twitter followers but no dedicated community manager. Traffic to their blog was around 394,000 pageviews per month. By 2014, their blog traffic had increased to over 993,000 pageviews. They also had a more active online community across various social media platforms and a dedicated community team. The document attributes this growth to consistency in blogging and community engagement, encouraging two-way interactions, promoting community members, and having a clear plan and rules to bring people together.

1. Transforming Your Visitors into a
Dedicated & Passionate
Community
Jennifer Sable Lopez
Director of Community at Moz
@jennita

2. Before We Begin…

4. Now, Let’s Dig In

5. Community!

6. Moz Then and Now…

7. A Peek Into the Past

8. Lots of Blog Posts…
But, not a lot of
conversation

9. RSS Feed Circa 2008
Not bad,
dude!

10. Social Stats – Nov. 2009
~800 “fans”
We hadn’t claimed
our URL!
~4,000 Followers

11. Blog Traffic – Jan. 2010
394,000
Pageviews!!!

12. Pro Q&A Forum – Sept. 2011

13. Who Managed the Community?
No one… until 2009

14. Let’s Look at Today

15. A Post From April 2014

16. Blog Traffic – May 2014
993,043 vs
394,000

17. Pro Q&A Forum – May 2014

18. Twitter

19. Facebook

20. Google+

21. Who Manages it Now?

22. Numbers shmumbers…
How Do you Do it?

23. Consistency is Key
Blog started in 2004.!
By August 2005, Rand alone
already had 518 Blog posts.!

24. Encourage Engagement

25. Increase Engagement Via Email

26. *You* Have to Engage As Well
One of our developers
in the comments

27. Be a Part of the Community

28. Follow a Consistent Code

29. Promote Community Members

30. All Over the Place!

31. Let Them Easily Find Each Other

32. Have them Compete

33. …And Earn Stuff

34. Have a Plan

35. Stick to Your Rules
Let these
be your
guide

36. In the Forum

37. In Blog Comments

38. On Social Media

39. The Little Stuff Counts

40. Take it Offline

41. IRL FTW!

42. Have a Personality
Don’t be
a robot,
yo.

43. On All Channels

44. It’s a Team Sport

45. Whew.
This is Just the Beginning

47. Jennifer Sable Lopez
Director of Community at Moz
@jennita
!!
Thank You