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Valid business reason_targeting_z100_prospects

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Jennifer Pricci
Jennifer Pricci
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Z100 Prospects: A “VBR” Report presented by: Jennifer L. Pricci 646.246.5176 [email_address] December 12, 2006
Jennifer Pricci “VBR” Defined… ,[object Object]
Why Z100? An Integrated Content Provider… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Category Hit List
Consumer Package Goods (CPG) Target: General Mills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Package Goods (CPG) Target: The Kellogg Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Package Goods (CPG) Target: Kraft / Convenient Meals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Package Goods (CPG) Target: Kraft / Snacks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Soft Drink (CSD) Target: Kraft / Ready-to-Drink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Package Goods (CPG) Target: Pepsico / Fritolay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Soft Drink (CSD) Target: Pepsico ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Soft Drink (CSD) Target: Krumpes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Soft Drink (CSD) Target: Cadbury Schweppes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confection Target: Cadbury Schweppes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confection Target: Hershey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confection Target: M&M Mars / Masterfoods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health & Beauty Target: KAO Brands Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health & Beauty Target: Avon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health & Beauty Target: Johnson & Johnson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Back-to-School Target: Bed, Bath & Beyond ,[object Object],[object Object],[object Object],[object Object],[object Object]
Back-to-School Target: Master Lock ,[object Object],[object Object],[object Object],[object Object],[object Object]
Back-to-School Target: Microsoft ,[object Object],[object Object],[object Object],[object Object],[object Object]
Back-to-School Target: Staples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Back-to-School Target: Texas Instruments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Back-to-School Target: Newell Rubbermaid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Apparel Target: Victoria’s Secret / Limited ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wireless Target: T-Mobile USA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wireless Target: Verizon / Amp’d Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wireless Target: Firefly Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tech / Gaming Target: Microsoft ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tech / Gaming Target: Sony COA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tech / Gaming Target: Konami Gaming, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tech / Gaming Target: EA (Electronic Arts) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tech / Retail Target: Gaming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tech / Retail Target: Gamefly.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tech / Retail Target: Best Buy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Auto Target: Toyota ,[object Object],[object Object],[object Object],[object Object],[object Object]
Auto Target: Saturn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Auto Target: Volkswagon ,[object Object],[object Object],[object Object],[object Object],[object Object]
Auto Target: Mitsubishi Motors Corp. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Auto Target: Vespa / Piaggio USA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment / Media Target: AOL / TimeWarner ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment / Media Target: Broadway ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment / Media Target: Tween / Teen Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment / Media Target: Nick / MTVN Properties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment / Media Target: MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object]
Entertainment / Media Target: WWE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cause Campaigns Target: American Legacy Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cause Campaigns Target: VH1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cause Campaigns Target: American Institute of CPAs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Career Target: CollegeGrad.com, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Services Target: Astoria Financial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Services Target: Capital One Financial ,[object Object],[object Object],[object Object],[object Object],[object Object]
Travel Target: Jet Blue Airways Corp. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Food Services Target: Burger King Corp. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Toys Target: Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: Additional Support and Closing Arguments
[object Object],[object Object],[object Object],A Trend Defined…
Added Value: Supplementing Ads with Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Prepared to Answer… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be Prepared to Promise… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jennifer L. Pricci 646.246.5176 [email_address]

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Valid business reason_targeting_z100_prospects

  • 1. Z100 Prospects: A “VBR” Report presented by: Jennifer L. Pricci 646.246.5176 [email_address] December 12, 2006
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  • 57. Appendix: Additional Support and Closing Arguments
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  • 62. Jennifer L. Pricci 646.246.5176 [email_address]