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Why Social Media Matters For Your Business - May 12 2011

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Jennifer McClure
Jennifer McClure

Presentation by Jennifer McClure - President of Unbridled Talent, LLC - at a Goering Center for Family & Private Businesses seminar in Cincinnati, OH May 12, 2011.

Business
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why social media matters for your business goering center core member breakfast seminar jennifer mcclure – president, unbridled talent, llc may 12, 2011
tell us about you
who is using social media?
who is using social media?
why does social media matter?
next evolution in communication
build awareness/be “findable” SOURCE: Pew Internet & American Life Project, 2010
“ listen” SOURCE: http://socialmention.com/
“ listen”
engage
respond SOURCE: http://www.vehrcommunications.com/wp-content/uploads/media-trust-and-usage-report-2010.pdf
respond (plan in advance) SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
attract customers
attract customers SOURCE: http://blog.hubspot.com/blog/tabid/6307/bid/10437/Study-LinkedIn-Is-More-Effective-for-B2B-Companies.aspx
obtain customer feedback
attract & recruit talent SOURCE: http://web.jobvite.com/rs/jobvite/images/Jobvite%202010%20Social%20Recruiting%20Report_2.pdf
[object Object],[object Object],attract & recruit talent SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personi fied survey June 2010
get started
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],define goals
measure success
[object Object],[object Object],[object Object],[object Object],train employees
choose your tools
linkedin
linkedin
facebook
twitter
[object Object],blogging
“ search engines, blogging and other internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated, and inefficient marketing methods – like print advertising, telemarketing and trade shows – that people increasingly find intrusive and screen out.” brian halligan – co-founder & ceo of hubspot
Questions?
Thank you ! [email_address] http://unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter

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