At FranCamp I did a live video demo on YouTube showing you how easy it is to create a video, edit it and publish on the Web. This PowerPoint outlines the many reasons why Video is a necessary addition to your marketing strategy. http://fransocialcamp.com/

1. How to get started using
Online Video

2. You capture the emotion of people.
Companies are made up of
people, and people have stories.

3. Video is the best way to
tell a story.

4. It’s not about Technology or
quality production. It’s content
that matters or else those
funniest video TV shows would
never have made it.

5. The economy and technology
have changed things so quickly in
the past three years, we’ll never
go back to the way things were.
Ever.

6. is the second busiest
search engine only after
its parent, Google

7. Mobile Video Uploads have
jumped 300% since last year.

8. Capture a video of your
customer talking about how your
products or services have helped
them.

9. Video Email Marketing
Use a video thumbnail to drive people to
a landing page or website.

10. Who’s watching Videos online?
[infographic]
http://mashable.com/2011/09/28/youtube-planet-whos-watching-videos-online-infographic/

11. A compelling video is more likely
to be shared than a text-only
blog or Facebook post

12. Video generates traffic.

13. Jennifer MacDonald
Online Community Manager
about.me/jenniferlmacdonald

14. Sources:
“It’s not about the equipment; it’s about the creativity that makes a talking head become something fun and easy to share.” - Tony Gnau (Spin
sucks Follow Friday: http://www.spinsucks.com/social-media/followfriday-tony-gnau/)
"You capture the emotion of people. Companies are made up of people, and people have stories. Video is the best way to tell a story."
(http://www.emagineusa.com/blog/the-whys-and-hows-of-using-online-video-in-business.htm)
Video Tip: It’s Not about Technology or quality production. It’s content that matters or else those funniest video tv shows would never have made
it: http://rismedia.com/2011-08-29/this-week%E2%80%99s-video-tip-it%E2%80%99s-not-about-technology/
the economy and technology have changed things so quickly in the past three years, we’ll never go back to the way things were. Ever.
http://www.spinsucks.com/entrepreneur/sabotaging-an-entire-
culture/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+spinsucks%2Ffeed+%28Spin+Sucks%29
7 Creative Ways to Get Customer Testimonials: Video Reviews
http://blog.kissmetrics.com/customer-testimonials/
YouTube is the second busiest search engine only after its parent, Google
http://www.theglobeandmail.com/report-on-business/small-business/sb-tools/the-top-tens/ten-things-you-didnt-know-about-
seo/article2177820/?from=sec431
YouTube Planet: Who’s Watching Videos Online? [INFOGRAPHIC]
http://mashable.com/2011/09/28/youtube-planet-whos-watching-videos-online-infographic/
Video Email Marketing
http://www.startupnation.com/business-blogs/index.php/2011/10/01/the-one-marketing-thing-that-has-made-the-most-difference-for-your-
business/
Mobile Video Uploads have jumped 300% since last year on PhotoBucket
http://rismedia.com/2011-10-03/this-weeks-video-tip-mobile-phone-video/
How to Optimize 7 Popular Social Media Profiles for SEO
http://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-popular-social-media-profiles-for-seo/

15. Sources:
A compelling video is more likely to be shared than a text-only blog or Facebook post
http://www.socialstrategy1.com/2011/06/06/2-very-good-reasons-to-add-video-to-social-strategy/t
Video generates traffic.
http://www.socialstrategy1.com/2011/06/06/2-very-good-reasons-to-add-video-to-social-strategy/