13. Tips
• Listen and target the right show
• Use the social features to spread the word
yourself
• Look to align yourself with the caliber of guests
usually featured
• Engage the host(s) with the respect you’d give to
a ‘regular’ broadcaster
• When in doubt, create your own channel!
14. What I Look For
• Exclusives that my audience will appreciate
• Giving access where it might not be possible to
otherwise attain
• Iconoclasts
• Variety in types of people, subject matter and
seriousness
• Guests that can provide data or life lessons that
can be mined and shared