Helping you manage Privacy, Passwords and Security on LinkedIn, June 2012, Jennifer Bishop, Content and Copy Australia

1. Managing Privacy and Security on LinkedIn
Copyright Content & Copy Australia, June 2012

2. Content & Copy Australia
WHO AM I TO BE ADVISING YOU HERE?
I’m a Strategic Social Media/Marketing Strategist with
corporate and SME Management experience.
• 20 Years experience in Marketing
Management with Telstra, AXA, Jennifer Bishop, Director
ASSA ABLOY, AGL, PMP, Content and Copy,
Powerdirect, RMIT University and LinkedInologist
Deakin University
• Worked in data analytics and
Direct Marketing Compliance
for ASX customers dealing
with Privacy Law and its
implications, 2001-2004
• Member of an ASX Executive
Management Team responsible
for Corporate Rebrand prior to M
and A activity 2007.
• Business 2Business LinkedIn, G+
keynote speaker, blogger, author

3. Managing Security on
LinkedIn
LinkedIn security was breached last week. The SMH reported:
Here are
-----------------------------------------------------------------------------
“Last week, hackers breached the site and stole more than 6 some
million of its customers' passwords, which had been only lightly practical
encrypted. They were posted to a Russian hacker forum for all to
see.” ways you
------------------------------------------------------------------------------------
can protect
Whilst LinkedIn has its challenges to address. your online
identity on
Read more from SMH HERE
LinkedIn.
Content & Copy Australia

4. Managing Security on LinkedIn
• Change your password regularly
• Hide your LinkedIn connections
• Manage your privacy settings
• Backup your contacts
• Always check connection requests from fake
profilers
• Content & Copy Australia

5. Password Protection
• Change monthly
• Use a secure password (upper/lower case,
numbers/characters)
• Change when you have used a foreign PC,
tablet or mobile
• Clear browser history regularly
• Keep a spread sheet or notebook like Evernote
or One Note to file
• Content & Copy Australia

6. Hide Your LinkedIn Contacts (in
settings)
Where are my
Privacy
Settings?
• Content & Copy Australia

7. Where are my Privacy settings!

8. Manage your LinkedIn Privacy settings!
• Content & Copy Australia

9. Manage your LinkedIn Privacy settings!

10. Manage your LinkedIn Privacy settings!

11. Backup your LinkedIn contacts
• In case your security is ever compromised, and
if your profile is ever removed – back up your
contacts
• Your contacts can become part of your
database of trusted providers, strategic
opportunities and current and potential
customers.
Content & Copy Australia Copyright 2012

13. Backup your LinkedIn contacts

14. Check connection requests for fake
profile’s
• Check for photo
• Check recommendations and recommender's
• Check for inaccurate position description
terminology and grammar
• Check company size and departments.
• For example Pepsico only has a regional office
in India not in Melbourne.

15. Example of a Known Fake profile
• The following Profile has been identified as a Fake
profile on LinkedIn
• An inside contact at BP called me to ask how to get
them removed.
• Check the profile title, no division specified ie; Retail
products, distribution, etc
• Lack of recommendations and poor grammar
• Quote:“monitor the performance of the competitors,
be up to date with the latest trend (s) in the industry”
• A Head of Marketing would not use this language on
their LinkedIn profile.

17. To Learn more on LinkedIn
• Protect yourself from SPAMMERS
• Protect your PRIVACY
• MANAGE your SOCIAL MEDIA and NETWORKS
• JOIN US on June 25
In Melbourne

18. CONNECT with Jen
Jennifer Bishop, Director CCA and Linkedinologist @
http://au.linkedin.com/in/jenniferleebishop
Twitter: @Jenniferlb @entwomenaus
Google Plus: JenBishop
OR FOLLOW
http://www.linkedin.com/company/content-&-copy-australia
CONTENT AND COPY AUSTRALIA ON LINKEDIN
OR Give me a bell: +61 0425 713 191
SKYPE: contentandcopy

19. Social Proof
Jennifer’s work has been published in Australia, U.S.A
and Canada on branding and best practise on using
LinkedIn.
She has Guest Presented alongside the GM of LinkedIn
Cliff Rosenberg at the Social Media Club Melbourne,
2011.
She has also guest presented at Networking World
2011, Marketing Women 2011, Flying Solo Conference ,
Sydney 2011 and The CFO Forum , 2011.
Her articles have been featured by Fast Thinking,
Dynamic Business and First5000.com.au in Australia

20. Get REGISTER HERE
THE B2B
EDGE
Content & Copy Australia