Import Export Coach

ImportExportCoach.com
Import Export Business:
Where do I start?
Jennifer Henczel
The Import Export Coach

Whether you are
looking to start
your own import
export venture, or
expand your
existing business,
I want you to
know that I’ve
been where you
are.

Since that time,
I’ve learned a
great deal about
business,
marketing, and
trade.

Now, I want to
help you. I want
you to know that I
look forward to
networking with
you through this
process.

Do you have
questions
about global
trade?

We can give you the answers!

As you have heard,
there is money to
be made in
international trade.

There are plenty of opportunities
for everyone. In fact, now is the
perfect time to get started!

The opportunities are waiting for you!

We’ll be
sharing some
of our insights
with you
here in this
report

Our workshop participants, clients,Our workshop participants, clients,
and website visitors often ask,and website visitors often ask,
“Where do I start?”“Where do I start?”

The answer lies within
these 4 main points…

• Learn Import Export Basics
• Research Reduces Risk
• Plan to Succeed
• Make the Right Contacts

1. Learn…
• The basicThe basic
concepts ofconcepts of
Import exportImport export

• There are manyThere are many
aspects ofaspects of
internationalinternational
trade to learntrade to learn

As an international tradeAs an international trade
consultant, I have beenconsultant, I have been
studying this field forstudying this field for
years, and I can honestlyyears, and I can honestly
tell you there is no quicktell you there is no quick
way through all of theway through all of the
information.information.

Keep in mind, that
international trade is
not a light or quick
subject to learn.

It’s not something you
can learn completely
in one presentation.

It's a matter of
persistence and
patience.

Every venture is
different and presents
unique challenges.

But it can be
done, and if you
pursue the
answers further
than the next
person, then you
win!

You will gain
competitive
advantage

So hang in
there.
You can do it!

So what do youSo what do you
need to learn?need to learn?

As I discuss in my popularAs I discuss in my popular
import export workshops,import export workshops,
there are the main areas tothere are the main areas to
learn about:learn about:

1.1. Product/ServiceProduct/Service
2.2. Trade BarriersTrade Barriers
3.3. Market ResearchMarket Research
4.4. International MarketingInternational Marketing
5.5. LogisticsLogistics
6.6. Legal IssuesLegal Issues
7.7. Financial AspectsFinancial Aspects
8.8. Business PlanningBusiness Planning
As I discuss in my popularAs I discuss in my popular
import export workshops,import export workshops,
there are the main areas tothere are the main areas to
learn about:learn about:

I cover all ofI cover all of
these topicsthese topics
in-depth in myin-depth in my
Import Export CoachImport Export Coach
Video ProgramVideo Program

I cover all ofI cover all of
these topicsthese topics
in-depth in myin-depth in my
Learning ProgramLearning Program

Don’t wait any longer. Get
started on your dreams
right now. Start exploring
the world of trade. Make
phone calls.

2. Research Reduces Risk2. Research Reduces Risk
You must research each factor
mentioned in section #1

Think about research
as just making a lot
of phone calls,
looking up and
collecting important
information, and
reading market
reports, government
statistics, and trade
magazines.

Research helps you to
make important
decisions about your
business, such as
how to market your
products in a certain
country.

Most importantly…
• Your research
will reveal
whether an
import export
venture is
viable.

Increase your research to decrease your risk.
Jennifer Henczel

3. PLAN to Succeed!

• You must write a
business plan (if it is a
start-up) or an
international marketing
plan (if you are expanding
into new markets with
your existing business) in
order to attract investors,
bankers, or small
business government
funding programs.

• You may find this a
shocking statement, but
guess what: no one else
can do it for you.
• The international
marketing plan is where
you express your vision
and idea for the business,
and compile all of your
research.

• A plan template gives
you a structure and an
outline that can guide
you in your research.
• Your plan serves as a
road map, and will
keep you on track
along your journey.

4.4. Make the right contactsMake the right contacts

Relationships are the key to a
successful international trade
partnership.

Hello, I’m glad to meet you!Hello, I’m glad to meet you!
My name is Jennifer Henczel. I am anMy name is Jennifer Henczel. I am an
International Trade Consultant known asInternational Trade Consultant known as
The Import Export CoachThe Import Export Coach

A clear understanding of import
export basics will help you to make
the RIGHT connections.

For exporting products and services to other
countries, contact YOUR country's consulate or
embassy in the foreign market that you're trying to
enter.

Embassies are placed in the capital of a country,
while consulates are placed in strategic economic
areas.

• Trade Commissioners are
placed in those foreign
countries specifically to help
companies just like yours export
products there.

• They collect market data, and in
some cases, have access to
directories of potential buyers
for specific industries.

The only trick is
getting them to
respond to your
inquiry.

Whether by fax or email, I
suggest you include the
following:

Whether by fax or email, I
suggest you include the
following:
• Company contact information.
• Product Description - Be as specific as
possible, for example do not generalize by
saying giftware, instead say: decorative,
hand painted, carved wood Christmas
ornaments.
• Request a list of potential buyers.
• Request recommendations for market
entry strategies. This will make a big
difference in how you approach the
foreign market. For example, will you use
a major distributor, individual agent, or
trading house, what tradeshows and
promotional events should you attend,
etc.

If you follow the
suggested guidelines and
have a professional
approach, you will
increase your chances of
getting a response.

If you follow the
suggested guidelines
and have a
professional approach,
you will increase your
chances of getting a
response.

Similarly, for importing products
and services from other
countries, contact foreign
consulates and embassies
located in YOUR city. Just like
our country has trade offices
around the world, foreign
countries have placed their
embassies and consulates here
to study our markets.

• The foreign Trade
Commissioners in these
offices are placed here, in your
market, to help manufacturers
from their own country.
• They offer Export Directories
of their homeland's products
and suppliers. In some cases,
they may offer lists of buyers
for certain industries.
• Again, proper communication
is essential for gaining their
assistance.

1. Learn: Having knowledgeable input
will dramatically increase your
chances of success.
2. Research: The more you research, the
more you will reduce your risk.
3. Plan to Succeed! We have easy to use
templates to help you get started.
4. Make the right contacts: Contact the
right resources for the type of
business you want to have. Use
proper business etiquette and
professional networking skills.
Remember these points…

• Surround yourself with
experts to provide you with
the needed information to
make important decisions.
• Unless you are on your way
to getting a degree or
extensive education in the
field, then the best thing to do
is to hire an international
trade consultant or coach
who does have the education
and experience to assist you.
In addition…

My experience holding
public import export
workshops, and working
with thousands of
entrepreneurs around
the world, has lead me
to understand that
many people starting
out cannot afford the
expensive fees of a
consultant.

That is why I created affordable
options for small business
owners and professionals such
as you.
Visit my online store to find all the
low cost options I created
specifically to help entrepreneurs
like YOU!
Import Export Coach
www.ImportExportCoach.com

Now look within yourself…

I know you can achieve your dreams through
your own import export venture!

I know you
can achieve
your dreams
through your
own import
export
venture!

For a quick start, my Import Export Smart Start
Train-the-Trainer retreat is the most affordable option to
learn the basics. I have provided information below for
your convenience.

Also, you can sign up for my FREE Import Export Coach
Ezine. It includes import export business start up
information, links, resources, and articles. By
becoming a subscriber, you will gain direct access to my
advice, suggestions, online resources, and special
offers.

Testimonials
If this or any of my other
products have helped
you, please contact me
directly. I enjoy hearing
from each of you about
your successes and
questions.
Jennifer Henczel
Import Export Coach

However, I have created a
step-by-step import export
reports and videos
workshop that will help get
you started at:

Well, I’ve enjoyed meeting you today.
This is just a small sample of the type of information I offer.
I’d like to share more resources with you in the future.
Jennifer Henczel, Import Export Coach

Import Export Smart Start Train-the-Trainer Program
Attend our train-the-trainer event and become a licensed training
provider of the Import Export Smart Start workshop
Receive all the tools and instruction needed to deliver this popular
import export workshop…including a complete set of Import Export
Smart Start Training Materials, including our international Plan Template,
PowerPoint Presentations, Instructional Guide, and more! You will also
learn sales and marketing strategies for promoting your own workshops.
Not only will you learn how to lead an Import Export Workshop, teaching
people how to find international prospects and generate international
sales. you will also receive value information about promoting your training
business. Packed with Information you can start using right away!
Save time and money and get started towards your goals faster with
this train-the-trainer program!

Who can benefit from this program?
Trainers who want to add this program to their
toolkit of offerings:
Do you want to teach import export concepts and tips
in a workshop format? You will receive the full
materials and curriculum to help you run a half-day or
2-day training course!
Training Centers: Add this to your workshop
offerings or add it to your existing program.
Entrepreneurs and business owners: these
materials will give you a great start to understanding
the world of import export and international business!
And much more!
Register Now!
www.importexportcoach.com
Import Export Smart Start Train-the-Trainer Program

The only trick is getting them to
respond to your inquiry.

Jennifer HenczelJennifer Henczel
60-615-962260-615-9622

Import Export Coach

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Import Export Coach