This presentation allows a deep understanding about Gucci's statement within the market and its advertisements taxonomy analysis.

1. “Quality is remembered
long after the price is forgotten”

2. THE BRAND ANALYSIS
Beeing an historical effective high fashion brand, with its 609 stores worlwide, Gucci turned out to be
one of the biggest settled fashion house in the world.We discover after Analysis, that Gucci is an
“atemporel” or a brand that’s out of time because it kept its iconic image with stability over the
years.With its international expansion, Gucci prooved to be the most desirable luxury brand in the
world.It acquaint a brand personality, a social responsability for its social participation as well as an
award function and a recognition within its high print media advertisements and magazines.
We observe that Gucci is logo oriented and has its own status perception.their products are iconic.

3. BODONI
One of my favorite Typefaces, Bodoni has an elegant and modern appearance in its
context.Like for Vogue, Bodoni is actually used within the fashion world.
Very Attracting, it gives a classy touch because of its well measured contrast.
This serif typeface demonstrate best Gucci for a presentation since it gives a quality
and rafination to the whole presentation.Simple, memorable and effective.
It is dominant and present while beeing sober at the same time.
Bodoni was a refined Italian type
designer and printer at the Royal
Press of the duke of Parma.
He drew inspiration from the
Baskerville for his Bodoni typeface
family, which features hairline serifs
and heavy contrast between thick
and thin strokes.

4. 10
GUCCI
ADVERTISEMENTS
ANALYSIS

5. ICONS
A billboard, a blue sky, a tree, a couple
INDEX
None
SYMBOL
The logo
NAME
GUCCI
MEANING EVALUATION
Its a good and strong ad because the message is clear
and the product (clothing ) is in interaction with the
models which makes this ad successful.Its a high quality
clothing store.
TAXONOMY OF DESIGN ELEMENTS
In this picture the stratas are the top head of the mod-
els (1),elbow along with the horizontal of the woman’s
shoulder (2) as well as the man shoulders (3). Another
strata is represented by the
horizontal of the beginning of the purse (4).
The veins start with the blue sky (1), the billboard (2),
the green tree (3), the man, (4), the woman (5) ,the purse
(6), the logo (7)
VARIATION
Width variation because of the purse and the attitude.

6. ICONS
A woman, a giant perfume bottle, a simple backround
INDEX
“by Gucci” the signature along with “the new fragrance”
and the store adress.
SYMBOL
The logo
NAME
GUCCI by GUCCI
MEANING EVALUATION
This ad is strong, good and active because the product is
in higher propotion comparing to the rest of the image
which makes the message even more clear along with an
interaction with a model that makes it an active image.
TAXONOMY OF DESIGN ELEMENTS
In this picture the stratas are the model’s shoulder(1)
along with the belt (2).The veins start with the
brown backround(1), the woman (2),the dress (3), the
perfume bottle (4), the slogan and finally the logo (5).
VARIATION
Length variation

7. ICONS
Banana trees, 3 women, 1 man
INDEX
None
SYMBOL
The logo
NAME
GUCCI
MEANING EVALUATION
Its a good and strong ad because the message is clear and
the product (clothing and purses) is in
interaction with the models which makes this ad
successful.The colors, the attitude and the colors makes it
fashionable and high standard print media.
TAXONOMY OF DESIGN ELEMENTS
In this picture the stratas are the top head of the
models(1), and the shoulders of the left purple dress model
(2).As well as the right beige dressed model where her
shoulders and elbows horizontals are counted as stratas
(3), the purple model’s belt (4), the typeface axe (5).
The veins start with the green trees backround (1),
followed by the half model behind,(2) then the man and at
the same level the right beige (3) and the left purple
women with the Gucci logo at the end.
VARIATION
width variation

8. ICONS
A man, a chair, a glass ground, a case
INDEX
None
SYMBOL
The logo
NAME
GUCCI
MEANING EVALUATION
This ad is strong, good and active because the
product is obvious and the target is clear as well as the
image Gucci wants to attribute.
TAXONOMY OF DESIGN ELEMENTS
In this picture the stratas starts with the floor base in the
backround (1), the models’s top head (2), his shoulders (3),
the shoe positioned on the floor (4), the typeface axe (5).
The veins start with the backround (1), the ground (2), the
man and the chair (3), the case (4), the logo (5).
VARIATION
Length variation

9. ICONS
A woman ‘s close up face, the product’s packshot,
the typeface
INDEX
The photographer and the make up artist names.
SYMBOL
The logo on the packshot
NAME
GUCCI , eau de parfum
MEANING EVALUATION
This ad is good because the message is clear and the
product is shown.But its not completely active because
even if the woman is there, in my opinion it doent have a
direct relation to the meaning of the ad.If the
packshot wasnt visible, we wouldnt have know that its a
perfume ad which doesnt make it strong.
TAXONOMY OF DESIGN ELEMENTS
The stratas in this ad are the top of the packshot (1) and
the typeface indexe (2).The veins start with the woman’s
face (1), the graphic rectangle grey element behind the
packshot (2), the packshot (3) and finally the
photographer and the makeup artist’s name (4).
VARIATION
Volume variation

10. ICONS
A woman, a leg with a high heel shoe, a part of a podium
ground, the logo.
INDEX
None because GUCCI doesn’t need to add any other
information to his name to make it more clear.The message
is clear and minimalistic at the same time.
SYMBOL
The glitter and the heels that refers to evening clothes
NAME
GUCCI
MEANING EVALUATION
This ad is good and strong because the message is clear
and the product is worn by the models which makes it
active.Gucci wants to show us a certain attitude within the
woman wearing the product for the evening.
TAXONOMY OF DESIGN ELEMENTS
In this picture the visible stratas are the horizontal axe
made by the woman’s elbow(1), and as well as the ground
axe (2), the shoe base (3), the typeface (4).The veins with
the white backround (1), the ground (2), the model (3), the
sparkling top (4), the leg and the shoe (5), the logo (6)
VARIATION
length variation

11. ICONS
The sea, the mountain, a pool, a white edge, a man, 2 women.
INDEX
None
SYMBOL
The Gucci sign on the purse and bracelet.The sun and sea that
represent the summer collection.
NAME
none
MEANING EVALUATION
Its a good ad because we obviously can know that is a
fashionable clothing summer collection ad and its active as
well because of the relation between the people and the
product that exists.It might not be a strong one for the simple
fact that the name doesnt appear which make this ad not
legible by everyone.But i think Gucci doent need to put his
name anymore.The iconic signs says it all.
TAXONOMY OF DESIGN ELEMENTS
In this picture the stratas are the man’s top head (1) and
shoulders (2), the left woman top head (3) and her shoulders
(4) as well as the right models top head (5).
As for the veins, they start with the blue sky (1),
the mouintain (2), the white wall (3), the man (4), the white
pants (5), the grey ground (6), the blue water (7), the 2 women
(8).
VARIATION
Width variation because of the spread disposition of the layout.

12. ICONS
A black backround, a couple wearing sunglasses,
graphic element.
INDEX
None
SYMBOL
The logo
NAME
GUCCI
MEANING EVALUATION
Its a good and strong ad because the message is clear and the
product (sun glasses ) is in interaction with the models which
makes this ad successful, active and straight to the point using
the Gucci attitude atmosphere.
TAXONOMY OF DESIGN ELEMENTS
In this picture the stratas are the woman and man’s top head
axe (1) and the graphic iconic Gucci stripes (2).
The veins start with the black backround (1), the man and
woman on the same layer (2), followed by the grpahic rectan-
gle element and the Gucci logo on top (3).
VARIATION
Width variation because of the spread disposition of the layout.

13. ICONS
A white backround, a woman, a purse.
INDEX
None
SYMBOL
The logo and the Gucci design pattern on the purse
NAME
GUCCI
MEANING EVALUATION
This ad is Good, strong and direct because the product is
visible in the center of the layout and its in interaction with a
model.Its a purse ad for Gucci
TAXONOMY OF DESIGN ELEMENTS
In this picture the stratas are the model’s top head (1), elbow
Model’s axe (2) and her hips (3) as well as the typeface axe (4).
The veins start with the white backround (1), the model (2),
the white dress (3) , The purse and the logo overlaping (4).
VARIATION
Lenght variation

14. ICONS
A dark green backround, the hoola hoops, Rihana,
a purse, typeface.
INDEX
The campaign purpose, the details, text and explanation
SYMBOL
The logo, the heart on the purse, rihanna (testamonial symbol)
NAME
GUCCI, tattoo heart collection
MEANING EVALUATION
Its a good ad because there is a relation between the title and
the product shown in the ad, ITs a strong one because there is
a direct relation and good explanation for the purpose of this
campaign and the combination of the symbols gathered togeth-
er for this ad makes it more
comprehensible.( a star defending a cause wearing whats ex-
plained.
TAXONOMY OF DESIGN ELEMENTS
In this picture the stratas start from the top of her head (1),
the begining of her dress (2), the beginning of the bag (3).
As for the Veins, we start with the backround (1), the hoola
hoops (2), rihana (3), the white dress (4), the purse (5), the text
and logo (6)
VARIATION
Width variation

15. 5
ADVERTISEMENTS
WITH CHANGING
ELEMENTS

16. before

17. before

18. ANAlYSIS before
By changing the testimonial figure of this ad,
Gucci looses his main function, the Award function
which the brand is known for.

19. before

20. before
ANAlYSIS
By adding a simple color to this ad, the goal of
Gucci here goes from the men’s wear to the arrival
of new buisness laptop cases.

21. Utopia
PRADA
DIOR
LOUIS VUITTON
FENDI GUCCI
ANAlYSIS critical
BURBERRY
playful
GUCCI direct competitors should be logo manias
competitors and which the image is highly effective
for the brand itself.Iconic figures, prices and
high printed media and specialy iconic products
are the main reasons of this choice.Therefore,
Gucci, comparing to the others, is situated in the
utopical standart but not totally.Gucci gives an
image of "show off" which doesnt make it playful.
practical

22. Utopia
CHANEL
GUCCI
TOD’S
LONGINES
WATCHES
BURBERRY
BURTON
ANAlYSIS critical EVIAN LS playful
GUCCI comparing to these brands keeps its standard EVIAN IT
within its high utopical image and purpose.As we NESPRESSO
already analysed above, Gucci 's main identity is its ADDIDAS ORIGINAL
visual recognition where its placement in this chart. BILLABONG
ADDIDAS
FOOTBALL
PANTENE
practical

23. JENNIFER EL HAJJ
MASTER GD
SEMIOTICS PRESENTATION