New Media DL Southwest Powerpoint

2. Southwest
LUV

3. Adopt-a-Pilot

7. Advertisements:
For Mobile Device For Facebook
15% off student travel
From Education to Destination
That’s just plane smart

8. Google Analytics
Content Analytics: Mobile Analytics:
Which parts of the website Measures the impact of
are performing well mobile on the business and
helps aid in app
Social Analytics: development and tracking
Measures the success of Advertising Analytics:
social media programs
Learn how well your
Conversion Analytics: social, mobile, search and
display ads are working
How many customers the
campaign is attracting

10. Appendix
http://swamedia.com/releases/southwest-airlines-adopt-a-pilot-
volunteer-program-takes-off-in-schools-nationwide-inspiring-more-
than-412-000-students-since-program-s-inception
http://www.southwest.com/html/about-southwest/
http://finance.yahoo.com/q/is?s=LUV+Income+Statement&annual
http://www.jonloomer.com/2012/08/06/facebook-advertising-cost/
http://www.entrepreneur.com/advertising/index.html