Nudge design project thus far for FA 102C

1. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Changing Children’s Play

2. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Situation That May Benefit from Nudge
Design:
Many kids ages 7-10 spend more time inside playing
video games than playing outside.

3. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Documenting the Situation:
My cousin
Suzannah
and her
friends
playing the
Nintendo Wii
for the whole
day when it is
nice outside.

4. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Documenting the Situation Continued:
“We never get bored playing video games
or on our tablets but we get bored playing
outside.” -Nicholas

5. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Documenting the Situation Continued:
“There isn’t a
lot we can do
outside and
that’s why we
get bored.
With our
tablets there
are so many
games we
can play!” -
Suzannah

6. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Desired Behavior:
Engage and encourage children to play
more outside rather than inside playing
videogames, watching TV, etc.

7. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Design Tip:
To encourage one behavior or selection over
another, emphasize its associated gains rather
than its associated losses.

8. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Proposed Nudge Design (Text):
A plug in device that adds a screen that pops up
on all devices before loading the home screen that
has a fun character tell children how long they
have spent playing and to go play fun games
outdoors.

9. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Proposed Nudge Design (illustration):

10. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Logo Design (Words/Countries):
Words Countries
• Improvement
• Persuasion
• Encourage
• Sweden
• Greece
• Italy

11. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Logo Design (Translated Words):
Swedish word for Improvement = förbättring
Greek word for Persuasion = κατάπειση
Italian word for Encourage = incoraggiare

12. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Associated Images:

13. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Logo Design (Sketches):

14. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Final Logo Design:

15. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Naming Process:
Swedish word for Improvement = förbättring
Italian word for Encourage = incoraggiare
Final Name: förincorä

16. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Logo with Logotype:

17. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Storyboard :

18. Research, Branding, Motion Graphic for Nudge Design Studio Jenna Delio
Sound Mix: