The document discusses the getupandmove.me website, which allows users to issue brief exercise challenges to each other via Twitter direct messages. It provides background on the site's creation and launch, describes initial usage which was lower than expected, and discusses lessons learned and plans for future improvements, including adding reminder features, public and group challenges, and allowing users to own their own data. The goal is to encourage brief, easy forms of exercise through social challenges.

1. getupandmove.me
can random acts of microfitness be
contagious?
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2. Monday, December 7, 2009

3. plays well with self.
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4. quantifies well with
others?
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5. How to exercise by the numbers...
http://www.wired.com/medtech/health/
magazine/17-07/lbnp_exercise#
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6. Monday, December 7, 2009

7. who the hell cares?
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8. movement. me + you.
will this work for
fitness? Twitter?
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9. history
• @jensmccabe uses #getupandmove to post
YouTube music videos, detailing ‘dance
breaks’ during workday
• @shazow & @jensmccabe whiteboard app
at Super Happy Dev House (November
2009)
• 2 weeks later (Black Friday)
getupandmove.me launches
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12. I = initiator (user 1)
R = respondent (user 2)
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13. u1*a*T + u2*a*T =
GUAM challenge
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14. the app
• ‘real time,’ free, web first
• use Twitter - make challenge default private
(DM)
• ‘microfitness’ = tiny commitment of time
• no equipment necessary
• 1:1 challenges
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15. what happened next?
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16. almost nothing we
expected
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24. the app part deux
• reminders, calendar, do later, export data
• use Twitter - make challenge default private (DM),
but give us public option (original and reminders)
• ‘micro+macro fitness’ = let user choose time
constraint
• let users set activities; may need equipment
• 1:1 challenges --> 1: group --> team:team
• unsilo data = let “guammies” OWN raw data
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25. lessons
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26. coach? drill sergeant?
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27. @jensmccabe
102 mins completed.
14.71 mins/day.
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28. @shazow
30 minutes
(+2 weeks of coding)
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29. it works better if you’re
already motivated.
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30. time of day? who issues
challenges? type?
requirements of
challenge (equipment -
leave my hobbit hole)?
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31. people like to move in
weird ways.
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32. Monday, December 7, 2009

33. everyone *loves*
dancing.
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35. most, but not all, wanted
public reminders/acclaim.
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36. you are lazy. yes. you.
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37. me too.
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38. Preliminary stats, top 5 challengers:
| from name | total | from_completed | to _completed |
| Superuser 5 | 6| 6 3
| Superuser 4 | 6| 6 6
| Superuser 3 | 9| 6 4
| Superuser 2 | 19 | 19 9
| jensmccabe | 53 | 53 26
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39. target your challenges.
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40. Monday, December 7, 2009

41. how much you move
depends on where you
are.
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42. Monday, December 7, 2009

43. you want it. mobile.
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44. Monday, December 7, 2009

45. you really can
#getupandmove
anywhere.
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46. Monday, December 7, 2009

47. www.getupandmove.me
@shazow
@jensmccabe
@contagionhealth
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