Here are slides shared during a session I conducted with AARP state communications teams.

1. Social Media Training 2013
Jen Lee Reeves

2. Social Media Training 2013
• Taking time to listen
– Facebook group:
http://facebook.com/groups/jenaarpsocial
– Twitter:
#aarpsocial and/or @jenleereeves
– Office hours:
Thursdays 3-5pmET via conference
call/screenshare
– Yammer
Social Communications/State Wordpress Authors
2

3. Social Media Training 2013
• I want to hear from you!
But Email/Calling are least productive
• Grow the conversation – not insulate it
3

4. Social Media Training 2013
• Let’s start now!
What are your needs in 2013?
– Increase #of followers/fans by 50% - need
additional concrete steps that will help increase
likes and followers/paid promotions/success
stories from others
– Social isn’t the only thing – need strategy on how
to manage time w/social integration. How to add
time for the job.
4

5. Social Media Training 2013
• Let’s start now!
What are your needs in 2013?
– How best to integrate all of our state office teams
when managing outreach messages/how can we
share social media efforts?
– FB ads/tweet/want deep dive instruction on how
to target and get it to work
– How can we reach our followers?
– How can we reach folks with influence?
5

6. Social Media Training 2013
• Let’s start now!
What are your needs in 2013?
– Evaluate the metrics we do have. Spredfast, insights,
what we’ve learned and how to move forward.
Strategy of the info we have.
– Get state-focused metrics for WordPress (RVP)
– How can we count if someone takes action when they
open information? State-specific info is hard to come
by. w/o state specific links… did they register? (bit.ly,
campaign URL code & ask for a report from help desk)
[Cvent unique URL for the invitation & tracks back]
6

7. Social Media Training 2013
• Let’s start now!
What are your needs in 2013?
– Strategic tools to get tools & staff members
engaged in social media. WHY do you use it?
– Best practices for dedicated volunteers for helping
online. [Red cross digital volunteers]
– YouTube priority – want to do more – how to edit
and tips – what videos work, what do you look for
to grow the base.
7

8. Social Media Training 2013
• Let’s start now!
What are your needs in 2013?
– Cultural relativity of social media: research on
targeted groups online. Strategic use, trends,
research that can give evidence-based use. Jen
posting on the AARP Tumblr.
– Hispanic communications: Ideas on growing the
Hispanic network.
– Lists – how to organize and use them to the fullest
8

9. Social Media Training 2013
• Social Media 101
– Social etiquette/literacy
– Basics of Twitter, Facebook, YouTube
• Social Media 102
– Best practices for
• Twitter
• Facebook
• YouTube
9

10. Social Media Training 2013
• Where will it go:
– Social Communications section on Infonet
• What types of content:
– Recorded webinars
– Recorded conversations
– Written guidelines
– Constantly evolving
10

11. Social Media Training 2013
• Jen Lee Reeves
• jlreeves@aarp.org
• jenleereeves.com/tools
• facebook.com/jenleereeves
• twitter.com/jenleereeves
• 202-203-9464
• http://facebook.com/groups/jenaarpsocial
• #aarpsocial