According to the 2009 Networks for Counsel Survey, more than 70 percent of lawyers are members of an online social network. If you’re not, or if you don’t think you’re using online social networks or social media to your advantage, view this presentation. Mary Jenkins, Law Librarian & Director, will introduce attendees to social networking tools that can help attorneys and other professionals connect with colleagues and prospective clients. We will look at general sites including LinkedIn, Facebook, Plaxo, and Twitter, and law-specific sites like LawLink, Legal OnRamp, Lawyrs.net, and Martindale-Hubbell Connected, with a focus on free, easy-to-use resources. We’ll consider potential benefits and risks, noting the difference between directories and more substantive, productive sites that offer real potential for collaboration, professional development, and effective marketing. And the session wouldn’t be complete without a look at a few really stupid things that some lawyers have done with social media.

1. Social Networking: An Introduction Mary Jenkins, Law Librarian & Director Cincinnati Law Library Association, October 27, 2009

3. Intro to general sites

4. Intro to law/lawyer-specific sites

5. Opportunities

6. Risks

7. Getting started

9. What can social networking do for me? Essentially social networking can help you: Increase your odds of being found among zillions of others; Give you a giant platform for enhancing your reputation; Meet others; and Learn about companies and potential openings. BUT… IT DOES NOT SUBSTITUTE FOR QUALITY OR CONTACT Andrea Kay, Make the most of social networking experience

10. http://networkmarketermlm.com/wp-content/uploads/2009/08/social-media-map.jpg

11. Steven Leckart: http://gadgets.boingboing.net/2009/08/28/the-venn-diagram-of.html

12. Quick explanatory videos: Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc

13. Survey says: New survey data reveals that more than 70 percent of lawyers are members of an online social network - up nearly 25 percent over the past year - with 30 percent growth reported among lawyers aged 46 and over. Networks for Counsel Survey of almost 1,500 lawyers commissioned by LexisNexis® Martindale-Hubbell®

14. “No inherent risk” 50,000 legal professionals are already blogging. Almost 1 million people in the legal profession are using social networking sites to share information and manage their connections. 20,000 legal professionals are using Twitter and other microblogging services to collaborate, communicate, and meet new people. This is not to suggest social media use makes you immune from a state bar’s ethical rules of professional conduct. However, there’s no heightened and inherent risk stemming from using the tools themselves. As a member of the legal profession, you must always be on guard – no matter what the communication device looks like. “A Lawyer Can Have a Facebook Page”, Social Media Law Student, Oct. 4, 2009, http://socialmedialawstudent.com/twitter/a-lawyer-can-have-a-facebook-page/

16. LinkedIn

17. Plaxo

21. LinkedIn

23. Plaxo

25. Twitter

27. Before we move on… What is the value of these sites? How would I make the most of my profile on these sites?

28. Law-specific sites LawLink Legal OnRamp Lawyrs.net Martindale-Hubbell Connected

29. LawLink

31. Legal OnRamp Legal OnRamp is a Collaboration system for in-house counsel and invited outside lawyers and third party service providers. There are lawyers participating from over 40 countries, and a rapidly growing collection of content and technology resources. Basic services are free, so all members are expected to contribute to the community as a whole. If you are a law firm lawyer wishing to participate, please fill out the application questions in full, and specify what knowledge you would like to share with the Community.

32. Legal OnRamp:“learn, share expertise, collaborate, succeed”

33. Lawyrs.net

34. Lawyrs.net

35. Martindale.com

36. Martindale-Hubbell Connected What is Martindale-Hubbell Connected? Martindale-Hubbell Connected is a global online community designed specifically for legal professionals. It enables lawyers to quickly connect, network, communicate and collaborate with trusted and authenticated colleagues. http://bit.ly/3yKIA5

37. Martindale-Hubbell Connected

39. Risks Top 10 Things You Should Not Share on Social Networks howstuffworks.com 1: Anything You Don't Want Shared 2: Password Hints 3: Your Password 4: Personal Finance Information 5: Your Address and Phone Number 6: Photos of Your Kids 7: Company Information 8: Linking Sites 9: Social Plans 10: Personal Conversations

40. Risks Be prepared: write policies -- See examples at http://socialmediagovernance.com/policies.php 20 things law firms need to have in their social media guidelines Lawyer’s Guide for Engaging in Social Media Firms develop guidelines for attorney social networking

42. Helps lawyers and prospective clients to find each other

43. Raises a lawyer or law firm’s profile in a particular legal area

44. Educates the public through free legal information

45. Allows lawyers to keep abreast of the latest developments

46. Helps lawyers share their information and ideas with their peers

47. Allows the public to share their experiences

48. Helps law firms and lawyers stay “top of mind” with existing clients

49. Creates a two-way dialogue between legal profession and the public Source: Michael Carabash , “Social Media and the Law”, Dynamic Lawyers

50. What were they thinking?! Attorney serving as juror blogged about the trial Magistrate tweets about his cases Evidence of partying on Facebook leads to denial of continuance Judge and lawyer befriend each other on Facebook during trial Texting during deposition is the same as passing notes Using a 3rd party to friend a witness via Facebook to solicit info Attorney charged with posting ad seeking ‘secretary with benefits’

52. Decide on your commitment and a schedule

54. Dip your toe in professionally with Twitter or a blog or a prospective client site

56. In the CLLA library: Through the client's eyes : new approaches to get clients to hire you again and again KF311 .E92 2008 The 2009 solo and small firm legal technology guide : critical decisions made simple KF320.A9 N45 2009 Smart policies for workplace technologies : email, blogs, cell phones & more HF5549.5.P39 G84 2009 The lawyer's guide to collaboration tools and technologies KF320.A9 M54 2008

57. Contact me For more information or to discuss or do a walk through: Mary Jenkins, Law Librarian & Director Cincinnati Law Library Association 513.946.5300 mjenkins@cms.hamilton-co.org IM/Twitter/Skype: jenkinscinci LinkedIn: http://www.linkedin.com/in/maryjenkins Ning: http://lawlibraries.ning.com/profile/MaryJenkins