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The Future of Story Telling
Transmedia Toe Dipping

Kiss Kill
Jeni

by
Jeni Mawter
The Oral Tradition
Painting “The Moroccan Storyteller” by Alfred Dehodencq 1877
The Oral Tradition
• Includes epics, sagas, lyric poems, ritual
songs, genealogies and panegyrics (praise
poems)
• Often intended to recycle knowledge
• Focus on oral-aural
• Often open-ended
Development of
Writing and Printing
Oldest Printed Book
Frontispiece of the Diamond Sutra

Printing Press
Development of
Writing and Printing
“Words now things to be
arranged on a page”
(Ong, 1988)

Pages determined by
economies of scale

Story closure encouraged

Medieval Manuscript
Development of
Writing and Printing
Stories now ‘shaped’ to fit the form
6 Silos in Traditional Story Models
(now merging)
• Publishing
• Movies
• Television
• Gaming
• Music
• Performance
Some Jeni (J.A) Mawter Books
Mark Twain
“Ideally a book would have no order to it, and
the reader would have to discover his own.”
Kiss Kill
Relationship Disintegration
Relationship Abuse
Narcissistic Personality Disorder
Abuse victims denied a voice …
Story Experiences or Fragments
“Creating Kiss Kill was like collecting moments.”
Facades
First Love Self Doubt
s
Different experiences,
demanded different texts
•
•
•
•
•
•
•
•
•
•
•
•

Prose
Script
Song
Notes
Poems
Comic
Essay
Texting
Email
Facebook post
Jokes
Quotes

•
•
•
•
•
•
•
•
•
•
•
•

Photos
Questionnaire
Play
Ballad
Monologue
Blog
Postcard
Phone-call
Newspaper Article
Diary
Dictionary Definitions
Lists
Reader Participation
Multiple texts allow for multiple entry points
for the reader to engage with and extend.
Kiss Kill story written organically
Mind Map created by Kathy de Stefano
What are you writing?
•
•
•
•

Is it a book?
Is it a magazine?
Is it fiction?
Is it non-fiction?

No
No
No
No
Traditional Publishing Rejects Kiss Kill
(resoundingly 2008-11)
I no longer fit
in the publishing community…
Member of
The Society of Rogue Author(s)
“I soon discovered that innovation is a messy business filled
with long stretches of doubt, countless false starts, and a
constant black cloud of indecision. There was no road map to
follow, no guarantee that a story told this way would result
in anything more than a pile of

broken parts.”
(Patrick Carman, The Digital
Shift, Nov 4, 2011)

Creator of Dark Eden, Skeleton Creek,
Trackers, Thirteen Days to Midnight
Image at www.brokenparts.bandcamp.com
Meanwhile …
Technology Revolution
Social Media Timeline
Kiss Kill started 2007
Mark Pesce
Sydney Writer’s Festival May 2010
Technology Revolution =
Story Revolution
I finally know what I’ve written!
A story with which readers can:
Frank Rose
The Art of Immersion:
“The conventional
belief that every story
has a
beginning, middle, and
end has become
obsolete through the
rapidly evolving
intersection of dynamic
media and advanced
technology.”
David Varela
Sydney, 2011
“The medium carries a lot of the story’s power”
Transmedia Storytelling
“Transmedia is telling
stories over a number of
media platforms, stories
that are connected to a
higher or lesser
degree, but always
connected and rooted in a
common story world” (Simon
Staffans, 2011, p. 6)

Transmedia Digital Tipping Point by Sofie Andreou
What story world?
Mat’s story world
17 year old Mat’s world
Mat’s World
• Sixteen year old Mat
• Only child living with parents
• Best friend ‘Jonno’
(girlfriend Nadia)
• Falls for the new girl at school
(Elle)
• Mat’s first love
• Elle’s fatal flaw

‘Narcissistic Personality Disorder’
The Kiss Kill Story
Mat is a 16 year old boy who falls for a new girl at
his school, Elle Taylor. Initially the relationship is
everything he wants, but over time Elle gets more

and more abusive. Unwilling to lean on parents or
friends, Mat ‘shoulders’ the abuse alone, hoping
that the Elle he fell in love with will one day
return. After the relationship hits crisis point Mat
manages to extricate himself to stand alone.
Story Continued
Relationships, experiences and ideas are
explored through the use of:

• multiple text types
• philosophy
• humour
(language of young males)
Really Blue Books (2011)
Australia’s 1st Digital Only Publisher

• Australia’s “Rogue ebook Publisher and
ebookshop of the modern era”
• CEO Sarah Bailey
• www.reallybluebooks.com
Kiss Kill Published 2012
• Author: Jeni Mawter
• Title: Kiss Kill
• Genre: Young Adult
Realism
• Publisher: Really Blue
Books
• ISBN: 978-0-98726061-1
• Amazon
http://t.co/h3XUTe5t
Reader Participation
Within Story-World
• Questionnaires
Example 2: ‘How high is
your self-esteem?
• Website Links
Example 1: Mensline
Australia
Example 2: Headspace
Youth Mental Health
Australia

• Example 1: ‘What’s
wrong with this
picture?’
Reader Participation Out of Story-World
Character Blog
Audience builds relationship with Mat and others
www.whyidontgetgirls.com/blog
Character Blog Metadata
http://whyidontgetgirls.com/2012/annual-report/
7000 views from 109 Countries!
Reader Participation Out of Story-World
Co-creates pictures to share
“Sarah”, London
Reader Participation
Role-playing in Out of Story-World
Audience autonomy by building relationship(s)
with Mat.
Personalise their experiences through role-playing.
Film-maker: Danny Kim
(Crane Film)
Actors: Lucy Coleman and Adam Marks
(Australian Theatre for Young People)
How Do You Define a Man?
Plot Point 1
http://www.youtube.com/watch?v=scrdqYyXMF0
Reader Participation
Out of Story-World
Personalise experiences through role-playing.
Plot Point 2
• iTunes: ‘Thought I Knew You’
• Music and recording by Phil Bowley (2012)
Reader Participation
Out of Story-World
• iTunes ‘Gonna Show You’
• Music and Recording by Adam Fitzgerald (2012)
Image by Bailey M., Eagan, MN
www.teenink.com
Reader Participation Out of Story-World
Audience builds relationship with author and others via Author Blog
www.jenimawter.com/
Reader Participation Out of Story-World
Twitter @mawter@kisskilldigital
Reader Participation Out of Story-World

Pinterest
Reader Participation Out of Story-World
Facebook www.jeni.mawter@facebook.com
Educating traditional storytellers about multiplatform storytelling via
Jeni Mawter Scoop.it! site ‘Children’s and Young Adult Stories’
Forging new pathways for digital publishing
regarding
reviewing, selling, publicity, competitions and
awards
“This is awesome Jeni. I
really like how the character
comes through and you get
a real feel for his
predicament.”
Book Probe (Reviews)
2/4/12

Publishing Innovation Award
Seal
Emotional Engagement at multiple
levels to a wider audience
• Youth Mental Health focus
http://www.jenimawter.com/blog/2012/06/04/twelve
-steps-of-recovery-from-relationship-abuse-with-anarcissist-by-mat-from-kiss-kill/
• Pinterest and Blog followers on Bullying and NPD
http://www.jenimawter.com/blog/2012/03/15/howto-deal-with-narcissistic-rage/
http://pinterest.com/jenimawter/narcissism/
http://pinterest.com/jenimawter/bullying/
A story in evolution
From a traditional story arc …
(Image by Pamela Rutledge)
… to a Story Universe (Image by Jill Gollick)
• To a story universe (Jill Golick)
The Open Story
Robert Pratten
Where are we now?
From www.notanotherhistoryteacher.edublogs.org
Where to from here?
Literary Pioneer in a world of infinite possibility.
(2013 and beyond)

✪Transmedia Storytelling

‘Love Story’ for Mat
✪Transmedia for Social Change
Raise awareness about Narcissism
and Narcissistic Personality Disorder.

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The future of story telling - transmedia toe dipping 2013

  • 1. The Future of Story Telling Transmedia Toe Dipping Kiss Kill Jeni by Jeni Mawter
  • 2. The Oral Tradition Painting “The Moroccan Storyteller” by Alfred Dehodencq 1877
  • 3. The Oral Tradition • Includes epics, sagas, lyric poems, ritual songs, genealogies and panegyrics (praise poems) • Often intended to recycle knowledge • Focus on oral-aural • Often open-ended
  • 4. Development of Writing and Printing Oldest Printed Book Frontispiece of the Diamond Sutra Printing Press
  • 5. Development of Writing and Printing “Words now things to be arranged on a page” (Ong, 1988) Pages determined by economies of scale Story closure encouraged Medieval Manuscript
  • 6. Development of Writing and Printing Stories now ‘shaped’ to fit the form
  • 7. 6 Silos in Traditional Story Models (now merging) • Publishing • Movies • Television • Gaming • Music • Performance
  • 8. Some Jeni (J.A) Mawter Books
  • 9. Mark Twain “Ideally a book would have no order to it, and the reader would have to discover his own.”
  • 12. Abuse victims denied a voice …
  • 13. Story Experiences or Fragments “Creating Kiss Kill was like collecting moments.” Facades First Love Self Doubt s
  • 14. Different experiences, demanded different texts • • • • • • • • • • • • Prose Script Song Notes Poems Comic Essay Texting Email Facebook post Jokes Quotes • • • • • • • • • • • • Photos Questionnaire Play Ballad Monologue Blog Postcard Phone-call Newspaper Article Diary Dictionary Definitions Lists
  • 15. Reader Participation Multiple texts allow for multiple entry points for the reader to engage with and extend.
  • 16. Kiss Kill story written organically Mind Map created by Kathy de Stefano
  • 17. What are you writing? • • • • Is it a book? Is it a magazine? Is it fiction? Is it non-fiction? No No No No
  • 18. Traditional Publishing Rejects Kiss Kill (resoundingly 2008-11)
  • 19. I no longer fit in the publishing community…
  • 20. Member of The Society of Rogue Author(s) “I soon discovered that innovation is a messy business filled with long stretches of doubt, countless false starts, and a constant black cloud of indecision. There was no road map to follow, no guarantee that a story told this way would result in anything more than a pile of broken parts.” (Patrick Carman, The Digital Shift, Nov 4, 2011) Creator of Dark Eden, Skeleton Creek, Trackers, Thirteen Days to Midnight Image at www.brokenparts.bandcamp.com
  • 22. Social Media Timeline Kiss Kill started 2007
  • 23. Mark Pesce Sydney Writer’s Festival May 2010
  • 25. I finally know what I’ve written! A story with which readers can:
  • 26. Frank Rose The Art of Immersion: “The conventional belief that every story has a beginning, middle, and end has become obsolete through the rapidly evolving intersection of dynamic media and advanced technology.”
  • 27. David Varela Sydney, 2011 “The medium carries a lot of the story’s power”
  • 28. Transmedia Storytelling “Transmedia is telling stories over a number of media platforms, stories that are connected to a higher or lesser degree, but always connected and rooted in a common story world” (Simon Staffans, 2011, p. 6) Transmedia Digital Tipping Point by Sofie Andreou
  • 29. What story world? Mat’s story world 17 year old Mat’s world
  • 30. Mat’s World • Sixteen year old Mat • Only child living with parents • Best friend ‘Jonno’ (girlfriend Nadia) • Falls for the new girl at school (Elle) • Mat’s first love • Elle’s fatal flaw ‘Narcissistic Personality Disorder’
  • 31. The Kiss Kill Story Mat is a 16 year old boy who falls for a new girl at his school, Elle Taylor. Initially the relationship is everything he wants, but over time Elle gets more and more abusive. Unwilling to lean on parents or friends, Mat ‘shoulders’ the abuse alone, hoping that the Elle he fell in love with will one day return. After the relationship hits crisis point Mat manages to extricate himself to stand alone.
  • 32. Story Continued Relationships, experiences and ideas are explored through the use of: • multiple text types • philosophy • humour (language of young males)
  • 33. Really Blue Books (2011) Australia’s 1st Digital Only Publisher • Australia’s “Rogue ebook Publisher and ebookshop of the modern era” • CEO Sarah Bailey • www.reallybluebooks.com
  • 34. Kiss Kill Published 2012 • Author: Jeni Mawter • Title: Kiss Kill • Genre: Young Adult Realism • Publisher: Really Blue Books • ISBN: 978-0-98726061-1 • Amazon http://t.co/h3XUTe5t
  • 35. Reader Participation Within Story-World • Questionnaires Example 2: ‘How high is your self-esteem? • Website Links Example 1: Mensline Australia Example 2: Headspace Youth Mental Health Australia • Example 1: ‘What’s wrong with this picture?’
  • 36. Reader Participation Out of Story-World Character Blog Audience builds relationship with Mat and others www.whyidontgetgirls.com/blog
  • 38. Reader Participation Out of Story-World Co-creates pictures to share “Sarah”, London
  • 39. Reader Participation Role-playing in Out of Story-World Audience autonomy by building relationship(s) with Mat. Personalise their experiences through role-playing. Film-maker: Danny Kim (Crane Film) Actors: Lucy Coleman and Adam Marks (Australian Theatre for Young People)
  • 40. How Do You Define a Man? Plot Point 1 http://www.youtube.com/watch?v=scrdqYyXMF0
  • 41. Reader Participation Out of Story-World Personalise experiences through role-playing. Plot Point 2 • iTunes: ‘Thought I Knew You’ • Music and recording by Phil Bowley (2012)
  • 42. Reader Participation Out of Story-World • iTunes ‘Gonna Show You’ • Music and Recording by Adam Fitzgerald (2012) Image by Bailey M., Eagan, MN www.teenink.com
  • 43. Reader Participation Out of Story-World Audience builds relationship with author and others via Author Blog www.jenimawter.com/
  • 44. Reader Participation Out of Story-World Twitter @mawter@kisskilldigital
  • 45. Reader Participation Out of Story-World Pinterest
  • 46. Reader Participation Out of Story-World Facebook www.jeni.mawter@facebook.com
  • 47. Educating traditional storytellers about multiplatform storytelling via Jeni Mawter Scoop.it! site ‘Children’s and Young Adult Stories’
  • 48. Forging new pathways for digital publishing regarding reviewing, selling, publicity, competitions and awards “This is awesome Jeni. I really like how the character comes through and you get a real feel for his predicament.” Book Probe (Reviews) 2/4/12 Publishing Innovation Award Seal
  • 49. Emotional Engagement at multiple levels to a wider audience • Youth Mental Health focus http://www.jenimawter.com/blog/2012/06/04/twelve -steps-of-recovery-from-relationship-abuse-with-anarcissist-by-mat-from-kiss-kill/ • Pinterest and Blog followers on Bullying and NPD http://www.jenimawter.com/blog/2012/03/15/howto-deal-with-narcissistic-rage/ http://pinterest.com/jenimawter/narcissism/ http://pinterest.com/jenimawter/bullying/
  • 50. A story in evolution From a traditional story arc … (Image by Pamela Rutledge)
  • 51. … to a Story Universe (Image by Jill Gollick) • To a story universe (Jill Golick)
  • 53. Where are we now? From www.notanotherhistoryteacher.edublogs.org
  • 54. Where to from here? Literary Pioneer in a world of infinite possibility.
  • 55. (2013 and beyond) ✪Transmedia Storytelling ‘Love Story’ for Mat ✪Transmedia for Social Change Raise awareness about Narcissism and Narcissistic Personality Disorder.