TradeTech Japan brings together the most knowledgeable and influential figures from the Japanese equities market. This year we have more domestic based heads of trading than ever before who will discuss their challenges and thoughts with their peer group to share experiences and help drive the future of the industry forward for mutual benefit. By joining the event you can be part of this discussion and hear fi rst-hand what your clients are thinking, what keeps them up at night, and how you can help them with your trading and product expertise.

1. 日本語サイトはホームページwww.tradetechjapan.com までご覧下さい。
Over 100 buy side confirmed
as of March 2011, including:
✦ 21st Century Asset Management
✦ 8 Peak Capital
✦ ACA Global
✦ Allen Investment Advisors
✦ APS Asset Management
✦ Asahi Life Asset Management
✦ ASTMAX Investment
✦ AXA Rosenberg Investment Management
✦ Bank of Japan
7-8 June 2011 ✦ BlackRock Japan
The Westin, Tokyo ✦ BNP Paribas Investment Partners
✦ BNY Mellon Asset Management Japan
...the one with the buy side www.tradetechjapan.com ✦ Bridge Capital
✦ Chuo Mitsui Asset Trust & Banking
✦ Daiwa Asset Management
Leveraging Japanese fragmentation and trading system upgrades
✦ Daiwa SB Investments
to maximize domestic trading opportunities
✦ Gartmore Japan
✦ Government Pension Investment Fund
As we were going to press, the devastating earthquake and tsunami hit Japan. ✦ Horizon Asset International
The entire team at WBR express our sincere sympathy and support for the people ✦ ING Mutual Funds Management
p
of Japan and will be contributing a portion of TradeTech Japan’s revenue ✦ JP Morgan Asset Management
✦ Mitsubishi UFJ Asset Management
to Japan’s recovery and rebuilding operations.
✦ Nikko Asset Management
✦ Nissay Asset Management
Principal Partner Strategic Partners Exchange Partners ✦ Nomura Asset Management
✦ Phillip Financials
✦ Rheos Capital Works
✦ Sparx Asset Management
✦ Stat Arb
Associate Partners ✦ State Street Global Markets
✦ Sumisho ElecTrade
✦ Sumitomo Mitsui Asset Management
✦ T & D Asset Management
✦ Trading Central

2. Who was in the room at TradeTech
Japan 2010 and who you can expect
to meet in 2011…
20+
sessions
1 EVENT
where you can meet
your entire client base
in one place
Buy-side - Long Only
5track record
years
Asset Management 25%
200+
Other 4%
40+
Buy-side - Hedge Funds
and Fund of Funds 13%
Buy-side - High
Frequency Traders/ speakers buy side delegates
Consultants 1% Prop Traders 3%
Clearing Buy-side - Investment
Houses 1% Dept. of Japanese
2
Banks 2%
Central Banks 1%
Brokers 25%
8 hours 400+
attendees
Regulators 1%
Vendors 19%
networking packed days
Exchanges / PTSs 5%
Buy-side - Long Only Asset Management 25%
Buy-side - Hedge Funds and Fund of Funds 13%
Buy-side - High Frequency Traders/Prop Traders 3% TradeTech Japan is now in its 5th year of delivering cutting-edge content
Buy-side - Investment Dept. of Japanese Banks 2% to the Japanese trading community. Attracting over 350 attendees in
Brokers 25%
Exchanges / PTSs 5% 2010, this year is even bigger and better, reflecting on the huge changes
Vendors 19% taking place in the Japanese equity trading market. Key issues to be
Regulators 1% ...the one with the buy side
Central Banks 1% covered in-depth by expert speakers in 2011 include:
Clearing Houses 1%
Consultants 1%
Other 4% ✦ The fragmentation of the market, with all of the major venues and PTSs discussing their offerings,
future plans and ways in which trading will benefit
✦ An overview of the regulation needed to keep Japan competitive and what we can expect here in
Japan 81%
the coming months
✦ The impact of Arrowhead on the speed and complexity of Japanese trading a year on
✦ Case studies and panels on the latest buy side thinking on algorithmic trading, pre and post trade
analysis, best execution requirements, commission sharing agreements and more
Europe 2% Hong Kong 7%
United States 2% Singapore 4%
Australia 2%
Rest of Asia 2% The full programme detailing individual sessions and unparalleled
Japan 81% Rest of Asia 2%
speaker line-up is available at www.tradetechjapan.com
Hong Kong 7% United States 2% 日本語サイトはホームページwww.tradetechjapan.com までご覧下さい。
Singapore 4% Europe 2%
Australia 2%

3. TradeTech Japan brings together the most knowledgeable and influential figures from KEY SPEAKERS
the Japanese equities market. This year we have more domestic based heads of trading
than ever before who will discuss their challenges and thoughts with their peer group to share
experiences and help drive the future of the industry forward for mutual benefit. By joining the
event you can be part of this discussion and hear first-hand what your clients are thinking, what
keeps them up at night, and how you can help them with your trading and product expertise.
Takashi Nakamura
Head of Trading
TradeTech Japan 2011 has over 40 speakers, including: Tokio Marine Asset
Management
Yoshinori Suzuki
Isao Hasegawa Tal Cohen Shunsuke Nishino Takashi Hiratsuka Shinichiro Shiraki Managing Director & CIO
Director, Equities CEO Head of Trading Chief Trader – Chairman & Director Tokyo Stock Exchange
TOKYO STOCK CHI-X GLOBAL DAIWA SB Asset Management MONEX
EXCHANGE INVESTMENTS Division ALTERNATIVE
RESONA BANK INVESTMENTS
Yusuke Sakai
General Manager,
Trading
T&D Asset Management
John Fildes Tomio Sumiyoshi Hiroshi Matsubara Naoki Kamiyama Zach Tuckwell
Strategic Director Representative and Marketing Director Chief Equity Head of Electronic
GETCO Managing Director Japan Strategist, Japan Programme Trading
GREENWICH FIDESSA K.K. DEUTSCHE MORGAN STANLEY
ASSOCIATES (Co-Chair of SECURITIES
JAPAN Japan FPL)
Over the years, I have noticed an increasing number of buy side representatives, especially Heads Speaker from
of Trading from the domestic side, showing their awareness to collect market information by attending
the event. Seminars and panels were timely and relevant to current market conditions, some even gave your company
some insights on the near future of Japanese markets. HERE!
Spyridon Mentzas, Electronic Trading Development Consultant, MIZUHO SECURITIES

4. The TradeTech brand has an unparalleled track
record of delivering the best equity trading WHAT’S NEW FOR 2011?
conferences around the globe. Bringing the
buy side trading community together under ✦ More domestic Japanese speakers and attendees than ever – enabling you to reach out
one roof is no easy task and our dedicated to new business streams in Asia’s 2nd largest economy
team ensure we only cherry-pick the very ✦ Focus on the fragmentation of the market with key input from C-level executives from all of
best attendees. This ensures that our event
the Proprietary Trading Systems (PTSs) on how liquidity and trading will be affected
partners gain access to the most influential
decision-makers from their client base and are ✦ Updates from the major exchanges on their revolutionary new trading systems and how
able to engage with them as peers on the day. sell side can engage to offer clients best in class trading opportunities
An excellent combination
Good mix of buy and sell side
of thought-provoking and
participants all gathered for the
betterment of the industry informative discussions
side-by-side with an excellent
Mac Barry networking opportunity.
Senior Vice President, The Japan focus was both
Head of Trading in Asia
LAZARD ASSET insightful and encouraging –
Yoshinori Suzuki, Managing Director &
MANAGEMENT whilst the economy generally
Chief Information Officer, Tokyo Stock does not attract the headlines
Exchange updates delegates on Arrowhead Our algo trading panel proved to be very popular with the delegates
as do the other more
aggressive centers within
Asia, Japan is clearly making
Provided a thorough overview significant advances and
and understanding of trading continues to justify its position
and technology in Japanese as the largest financial market
markets in APAC.
Giovanni Beliosi Colin Silvester
Chief Executive Officer The Robot Man – Fresh from appearing Country Manager Japan
FGS CAPITAL in a Bruce Willis movie, Professor Hiroshi IPC
Our conference was packed with many senior buy side trading luminaries Ishiguro was a big hit with delegates
Being new to the Asian financial
landscape, TradeTech Japan was a very
informative view of the current state of
technology in the evolving Japanese
market, not only from the presentations
and panel discussions, but also from
conversations held with peers in the
industry.
Eric Elvambuena, Senior Engineer Unwinding with a few drinks Our exhibition saw a record number 375 attendees flocked to TradeTech Sealing a deal
EAGLE 7 TRADING after the conference of 29 sponsors in 2010 Japan over the course of the 2 days

5. WHY SHOULD YOU SPONSOR TRADETECH JAPAN?
Because this is how you can engage with your entire client base in a face-to-face forum, demonstrating product expertise
and knowledge, all in two-days and in one place!
✦ Participate in the only event that brings the Japanese buy side community together Stand-out from the crowd
✦ Network with over 200 buy side traders, IT heads and budget holders
✦ Position yourself as a thought-leader by addressing crucial issues and demonstrating innovative solutions to your
target audience
✦ Learn what your clients want and adapt your offerings accordingly
✦ Create and reinforce brand awareness to keep yourself front of mind with the industry decision makers
✦ Drive new business by interacting with your client base in a one-to-one and personal environment
Send personalized
✦ Place yourself at the front of the queue when your clients are making purchasing decisions when upgrading their invitations
trading technology and systems
To discuss this business opportunity, contact Paul Meredith, Tel: +65 6408 9208, email: paul.meredith@wbresearch.com
or Joe Lanjri, Tel: +65 6408 9232, email: joe.lanjri@wbresearch.com.
Showcase your expertise
Your logo
HERE!
Expand your network
Seal those deals

6. Principal Partner Strategic Partners Exchange Partners
Deutsche Bank Group The Goldman Sachs Group, Inc. is a Progress Software Tokyo Stock Exchange, Inc. (TSE) is
is a major player leading global financial services firm Corporation (NASDAQ: one of the leading global exchanges
providing investment banking, securities, PRGS) provides application and the largest securities market
in the global equity
and investment management to a infrastructure software for in the Asia-Pacific region. TSE has
markets, delivering
substantial and diversified client base that the development, deployment, integration and been greatly diversifying its product
innovative trading range: not only offering over 2,000 listed companies,
includes corporations, financial institutions, governments management of business applications. We strive to
solutions across a diverse client base. The platform and high-net-worth individuals. Founded in 1869, the firm increase your business’ effectiveness by offering you the but also a derivatives market which is now home to both
provides access to a global network of execution is headquartered in New York and maintains offices in most effective and open set of infrastructure products bond and equity-based products. In addition to TOPIX,
and high-touch services, establishing a gateway London, Frankfurt, Tokyo, Hong Kong, Singapore and possible. the most popular index for Japanese stocks, widely used
for idea generation and cross-border expertise. In a other financial centres around the world. as a benchmark among domestic and foreign investors,
Progress products and technology are used by nearly and JGB futures, TSE has launched mini-sized TOPIX
world of increasingly complex and rapidly evolving
Goldman Sachs Electronic Trading provides clients with 140,000 organizations in more than 180 countries, and JGB futures. TOPIX futures became a global brand
electronic markets, you need a partner with cutting the necessary execution tools and services to manage including 70% of the Fortune 100. Progress technology
edge technology and global access to the best last October with their listing on NYSE Liffe and they
the investment process from start to finish, from pre-trade provides the infrastructure for applications as diverse as are available around the clock. Also futures on TOPIX
pools of liquidity. Your executions need to balance analysis to post-trade consulting. Clients access our ERP and financial trading, across industries as diverse Core30, TSE REIT index and Nikkei 225 Dividend Point
the efficiency of extracting liquidity while controlling global offering via REDIPlus and FIX, available for trading as retail, manufacturing, telecommunications, financial Index are now available. TSE plans to introduce a new
market impact and maintaining anonymity. Our global equities, options, futures, foreign exchange and services, and government. trading platform “Tdex+” based on LIFFE CONNECT®
trading solutions are engineered by the best in the swaps. Customers can seek liquidity using our suite of this autumn along with a market making scheme to the
Progress Software provides innovative technologies
industry, connecting you to our global depths of multi-asset algorithms, route to optimal destinations using market. For more information, please visit our website
that deliver flexible application infrastructures, extended
liquidity with the expertise of Deutsche Bank Group SIGMA smart order router and take advantage of crossing http://www.tse.or.jp/english/index.html
visibility, real-time integrated data access and high-speed
to help you manage it. opportunities in SIGMA X.
event processing.
We call this Smarter Liquidity. www.ose.or.jp
http://www.db.com/japan/en
Associate Partners
ICAP’s award-winning electronic Thomson Reuters is Morgan Stanley is Tora is the recognized leader in
EBS platform is the original and the world’s leading a leading global Asia focused electronic trading
largest independent source of source of intelligent financial services firm platforms and access to liquidity.
liquidity in the global spot foreign exchange market and of information for businesses and professionals. We providing investment banking, securities, investment
authoritative real-time and historical FX market data. Tora has created a portfolio of products designed by
combine industry expertise with innovative technology to management and wealth management services. The
buy-side trading professionals with a specific focus on
EBS provides impartial and effective access to global deliver critical information to leading decision makers in Firm’s employees serve clients worldwide including
the unique challenges that face traders in Asia. Tora
markets for more than 2,800 professional spot FX, the financial, legal, tax and accounting, healthcare and corporations, governments, institutions and individuals
has simplified trading across the region by providing
precious metals and Non-Deliverable Forwards (NDFs) science and media markets, powered by the world’s most from more than 1,300 offices in 42 countries.
the access, expertise and service necessary to enable
traders in over 50 countries around the world, offering trusted news organization. With headquarters in New York
Morgan Stanley Electronic Trading (MSET) provides a superior trade execution. Tora offers a complementary
optimal price discovery and execution. and major operations in London and Eagan, Minnesota,
complete spectrum of services from pre-trade analytics portfolio of technology, trading and liquidity solutions.
Thomson Reuters employs 55,000 people and operates
The EBS platform delivers orderly, transparent, efficient and execution to post-trade execution performance Each product has been designed and developed
in over 100 countries. For more information, go to
and highly liquid trading opportunities and supports a wide analysis and commission management. We offer a internally to be fully-integrated and provide clients with
www.thomsonreuters.com
range of FX trading strategies. It facilitates both manual comprehensive algorithmic trading suite and various a comprehensive trading solution. Tora’s products are
and API trading for banks and non-bank professional direct market access (DMA) strategies, including our utilized by a wide range of institutional investors including
trading organisations. Fidessa group supplies multi- smart order routing technology and our dark liquidity pool mutual funds, hedge funds, and sell-side proprietary
asset trading, portfolio analysis, aggregator. Whether you are connecting to us via a third- trading desks across the region.
Customers access the EBS platform through the EBS party order management system or using our Morgan
compliance, market data and Tora’s products are provided via an application service
Spot, EBS Spot Ai (API), EBS Prime and EBS Global Stanley Passport execution management system, our
connectivity solutions for financial provider (ASP) model, and require no IT infrastructure
Access (browser-based) services. www.icap.com/ebs global product offering provides seamless access to
markets participants. Fidessa’s products are used by or staff at the client site. The trading platform integrates
over 85% of tier-one, global financial institutions, across trade portfolios, single stocks, ETFs, options, futures,
with a full complement of third-party and proprietary order
both the buy-side and sell-side. Fidessa’s network carries swaps, and foreign exchange. Our team is committed to
Charles River Development provides management, portfolio management, risk, accounting
$800 billion of flow a month between 2,400 buy-sides and providing stellar trading solutions for the most demanding
software, hosting and data services to and other back-office and compliance systems.
600 brokers across more than 150 markets worldwide. specifications.
automate front and middle office investment
Headquartered in London and with operations across Contact: Simon Coombes
operations for buy-side firms. On-premise Morgan Stanley Electronic Trading (MSET)
Europe, North America, Asia and the Middle East, Fidessa Direct: +813-4550-2774
software and SaaS solutions support +852 2848 8222
supports over 26,000 users across 950 clients, serving Email: scoombes@toratrading.com
portfolio management, compliance and risk monitoring, mset-fe@morganstanley.com
access to global liquidity, and trade processing. The major investment banks and asset managers through to
company has more than 300 clients in 38 countries in niche brokers and hedge funds. Fidessa group is listed on
the institutional asset and fund management, alternative the London Stock Exchange.
investments, wealth management, insurance, banking
and pension markets.

7. Associate Partners Exhibition Floor Plan (Stands Available)
As one of the world’s Nomura is a leading financial
leading banks, Credit services group and the Conference Room
Suisse provides its preeminent Asian-based investment bank with worldwide
clients with private reach. Nomura provides a broad range of innovative
banking, investment banking and asset management solutions tailored to the specific requirements of individual,
services worldwide. In its Investment Banking business, institutional, corporate and government clients through
Credit Suisse offers securities products and financial an international network in over 30 countries. Based in LD 22 23 24 25
advisory services to users and suppliers of capital around Tokyo and with regional headquarters in Hong Kong, SO
the world. Operating in 57 locations across 30 countries, London, and New York, Nomura employs over 27,000
Credit Suisse is active across the full spectrum of financial staff worldwide. Nomura’s unique understanding of Asia
services products including debt and equity underwriting, enables the company to make a difference for clients LD
sales and trading, mergers and acquisitions, investment through three business divisions: retail, wholesale (global SO
research, and correspondent and prime brokerage markets, investment banking, and other wholesale),
18 LD 16 LD
services. and asset management. For further information about SO SO
Advanced Execution Services® (AES) is Credit Suisse’s Nomura, please visit www.nomura.com. L D
award-winning suite of algorithmic trading strategies, SO
tools, and analytics for global trading across equities,
options, futures and foreign exchange. With AES’s
tools, traders can work orders on multiple liquidity pools,
increase productivity by automating trading and improve Download free
execution performance. For more information contact the whitepapers, speaker
AES sales desk on +813.4550.7331
interviews, industry LD 12 13 LD
updates and more equity SO SO
Instinet Incorporated is an LD
trading informative LD SO
electronic trading pioneer, SO
having established the materials at
world’s first major electronic trading venue in 1969, one
of the first recognized U.S. ECNs in 1997 and the first
www.wbresearch.com/tradetechjapan/ PREMIUM EXHIBITION
Content_downloads.aspx 2
pan-European MTF in 2007. Through its subsidiaries and
affiliates, Instinet operates two distinct business lines: SO
LD Star Ballroom
a global network of agency-only brokers that seek to
help institutions lower overall trading costs and improve Follow us on twitter
investment performance through the use of innovative
and receive instant REFRESHMENTS LD
electronic trading products, including smart-routing, LD SO
algorithms, DMA, dark pools and EMS platforms, and also conference and SO
provide sales trading, commission management services industry updates -
and independent research; and the Chi-X® Global
http://twitter.com/TradeTech_Japan LD 6 LD LD
businesses, which aim to improve the efficiency of capital SO SO SO
markets globally by providing high-performance, low-cost
alternative execution venues and the technology required
to power them. Instinet is a wholly-owned subsidiary of
Nomura Holdings, Inc. For more information, please visit
Reference: Exhibition Booth
www.instinet.com.
Media Partners
Official Business Newspaper

8. REPLY / BOOKING FORM Please send back the form by fax: +65 6822 7370 or email: wbrinfo@wbresearch.com
I am interested to be a speaker, please contact me
I am interested to be a sponsor, please send me the sponsorship packages
I want to register as a delegate, please send me the invoice ...the one with the buy side
I want to register for a free buy side pass
I want more information on TradeTech Japan, please send me the agenda and other details 5 EASY WAYS TO REGISTER
Name:
✓ Call +65 6408 9203 ✓ Mail your registration form and
Job Title: ✓ Visit www.tradetechjapan.com payment details to:
TradeTech Japan 2011
Company: ✓ Email wbrinfo@wbresearch.com
Worldwide Business Research
✓ Fax your completed registration 61 Robinson Road
Contact Number: E-mail:
form to +65 6822 7370 #08-01 Robinson Centre
Address: Singapore 068993
CREDIT CARD DETAILS
BOOKING CODE: 16886.003 SPEX
Credit Card Type
MASTERCARD AMERICAN EXPRESS VISA
Card No:
Expiry Date: Security Code:
Name of Cardholder:
Cardholder’s Signature: (Signature is mandatory)
NOTE: Payment by credit card will incur 3.75% service charge.
The Westin Tokyo
PAYMENT DETAILS
Venue information 1-4-1 Mita, Meguro-ku Tokyo, Tokyo 153-8580 Japan FULL PAYMENT must be received prior to the conference.
Phone: +81 3 5423 7000 Fax: +81 3 5423 7600 Please complete as applicable
I will be paying by credit card. See the details above.
Buy Side
I will be sending a bank transfer to
FREE* for the first 75 registrations
Main Conference (7-8 June) Account Name : WBR Singapore Pte Ltd
Once FREE Buy Side passes are finished, there is charge of US$995 to register
* Free for trading and technology related job functions only. Bank Name : HSBC
Conditions for complimentary VIP buy side ticket applicants Address : HSBC Commercial Banking
Please note: Your VIP registration is on a complimentary basis. The organisers reserve the right to refuse complimentary entry to non-qualifying
buy side companies. A “non attendance” fee of US$500 applies should you fail to attend the event and do not notify us prior to 48 hours before the 21 Collyer Quay HSBC Building
event. This fee covers the cost of conference delegate materials, food and beverage that incurs as a direct result of you not attending the event #08-00, Singapore 049320
and the opportunity cost of allocating your guest place to someone else. You may nominate a replacement colleague to attend on your behalf at no
extra cost. Complimentary bookings will not be processed without credit card details. We will NOT charge your credit card if you, or a mutually Account Number : 260 361 399 178
agreed colleague, attend the conference.
Swift Code : HSBCSGSG
Non Buy Side Book & Pay By 15 April 2011 Book & Pay By 13 May 2011 Standard Price I enclose a cheque payable to WBR Singapore Pte Ltd
Main Conference US$2500 US$2800 US$3300 (Cheque accepted if drawn on a Singapore bank)
Please fax confirmation of the bank transfer to +65 6822 7370, quoting delegate’s
For the full terms and conditions of registering as a delegate, please visit www.tradetechjapan.com name and booking code as your reference on both fax and bank transfer.