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itemis 
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Simon Eiter...
Nächste SlideShare
Wird geladen in …5
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Entwicklungen in Spielen als Innovationstreiber für Usability

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Die Geschichte der Spieleentwicklung zeigt sehr kurze Innovationszyklen im Bereich von Usability und HMI, sowohl im Hard- als auch im Softwarebereich. Von diesen Entwicklungen können auch industrielle HMI-Konzepte profitieren: „Game inspired HMI Design“ steigert unter anderem die Individualisierbarkeit und die Lernförderlichkeit von HMIs und damit die Motivation und Arbeitsqualität der Nutzer.

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Keine Notizen für die Folie
  • Laut der griechischen Mythologie erfanden die Götter das Spiel. Die Erfindung des Würfels zum Zweck des Spielens soll auf den Gott Hermes zurückzuführen sein.
  • Berlin, Käthe-Kollwitz-Platz, Skatspieler
    Zentralbild Sturm Me-L 13.6.1959 Die Großstadt Berlin UBz: Die unermüdlichen Skatspieler. (Auf dem Käthe-Kollwitz-Platz, Bez. Prenzlauer Berg).
  • LAN-Party
  • Eine der ersten Heimkonsolen überhaupt
    - Single Purpose: Ein Spiel, eine Steuerung
  • Erfolgreichste Spielekonsole der 80er Jahre (knapp 62 Millionen mal verkauft weltweit).

    Große Bandbreite innovativer Accessoires.
  • Der Powerglove wurde mit riesigem Marketingaufwand beworben.
    Leider war er kaum funktionstüchtig und wurde daher ein großer Flop.
  • Er ist oben mit Sensoren bestückt, die die Bewegungen der Hand erfassen. Dann übertragen sie diese Befehle an die Roboterhand. Allerdings hat die Roboterhand in diesem Fall nur zwei Finger und der Handschuh daher nur dort Sensoren.
  • Dieser Handschuh steuert den Greifer eines Roboters fern.
  • Dieser Feuerwehrroboter löscht mit einem Wasserschlauch gezielt Brände. Und er kann noch mehr: Mit einer Wärmebildkamera erkennt er Feuer und Gebäudeumrisse und misst mit Sensoren die Luftqualität.
  • If we look at the home pages and advertising material of most gamification vendors, the answer is clear: Rewards is what makes games fun, and points, levels, and badges are basically all rewards in their understanding. Which means that they engage in a very flawed pop behaviorism: They consider games as Skinner boxes that doll out rewarding points like sugar pellets every time we hit the right lever. But if that reasoning would be correct, ...
  • ... this should be the funnest game ever, earning you a whopping trillion points every time you press the button.
  • » Das Spiel ist eine freiwillige Handlung oder Beschäftigung, die innerhalb gewisser festgesetzter Grenzen von Zeit und Raum nach freiwillig angenommenen, aber unbedingt bindenden Regeln verrichtet wird, ihr Ziel in sich selber hat und begleitet wird von einem Gefühl der Spannung und Freude und einem Bewusstsein des
    „Andersseins“ als das „gewöhnliche“ Leben. «
  • Intrinsische Motive: Selbstständigkeit, Beherrschung, Leistung, Sozialer Anschluss, Zweck/Sinnhaftigkeit, Spaß, Lernen/Wissenserwerb, Ästhetik

    Extrinsische Motive: Status, Zugehörigkeit, Geld, Macht, Einfluss, Zugang, Belohnung/Bestrafung, Noten
  • Intrinsische Motive: Selbstständigkeit, Beherrschung, Leistung, Sozialer Anschluss, Zweck/Sinnhaftigkeit, Spaß, Lernen/Wissenserwerb, Ästhetik
  • Extrinsische Motive: Status, Zugehörigkeit, Geld, Macht, Einfluss, Zugang, Belohnung/Bestrafung, Noten
  • iPod hat sich vor allem aufgrund seiner hedonischen Qualitäten durchgesetzt.
    Nutzer verhalten sich Dingen gegenüber toleranter, wenn sie einen hohen hedonischen Wert besitzen.
    Nutzungserlebnis steht im Vordergrund.
    Produkteigenschaften nehmen plötzlich Einfluss auf das Image des Menschen.
  • Das Daimler-Tochterunternehmen Car2go ermöglicht seinen Kunden jetzt, an allen Standorten mit konventionell angetriebenen Smart Fortwo, ihren Fahrstil auszuwerten und auf dem bordeigenen Display anzeigen zu lassen, wie umweltverträglich sie sich durch den Verkehr bewegt haben. Die „Eco Score“ genannte Fahrstilanalyse ermittelt aus den drei Komponenten Beschleunigung, gleichmäßige Fahrweise und Ausrollen einen Punktzahl zwischen 0 und 100. Alle drei Werte haben direkte Auswirkungen auf Kraftstoffverbrauch und Schadstoffausstoß. Je nach Fahrverhalten wachsen oder schrumpfen die Bäume im Display.

    Erste Auswertungen zeigen eine deutlich gestiegene Eco Score-Punktzahl im Vergleich zum Zeitraum vor Einführung der Fahrstilanalyse, als die Werte zwar bereits erfasst, jedoch noch nicht sichtbar waren.
  • Entwicklungen in Spielen als Innovationstreiber für Usability

    1. 1. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG ● ● Entwicklungen in Spielen als Innovationstreiber für Usability itemis AG – Simon Eiterig, Michael Jendryschik
    2. 2. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● itemis Simon Eiterig IT-Berater, Usability Engineer Gamification-Studies Diplomarbeit »Gamification – Theorie und Anwendung« Michael Jendryschik Leiter Usability Engineering zertifizierter Usability Engineer (u.a. Fraunhofer) Arbeitsschwerpunkt: Usability Engineering ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 2 itemis AG unabhängiges IT-Beratungsunternehmen und Anbieter von Produkten und Usability-Dienstleistungen für effiziente Softwareentwicklungsprojekte.
    3. 3. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Quelle: http://de.wikipedia.org/wiki/Spiel#Geschichte © itemis AG 3
    4. 4. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 4
    5. 5. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Quelle: http://scene-gamers.de/schweden-lan-party-steuer/ © itemis AG 5 Warum spielen wir eigentlich?
    6. 6. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Die Entwicklungen, die sich in Spielen bewährt haben, können Innovationstreiber für Usability-Konzepte sein!  Lernföderlichkeit  Motivation 6
    7. 7. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 7 Quelle: http://en.wikipedia.org/wiki/File:TeleGames-Atari-Pong.png Pong (1975)
    8. 8. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 8 Nintendo Entertainment System (1985) Quelle: http://en.wikipedia.org/wiki/File:NES-Console-Set.jpg
    9. 9. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 9 Power Glove(1989) Quelle: http://upload.wikimedia.org/wikipedia/commons/d/d3/NES-Power-Glove.jpg
    10. 10. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Katastrophenschutz- Roboter (2013) ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 10 Quelle: http://en.wikipedia.org/wiki/Quelle: http://www.dw.de/overlay_media/katastrophenscFhiluet:zW-rioimboottee-rS-baefie-dtye-rF-iprsrot.bjpeg/g-17109633
    11. 11. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 11 Quelle: http://en.wikipedia.org/wiki/Quelle: http://www.dw.de/overlay_media/katastrophenscFhiluet:zW-rioimboottee-rS-baefie-dtye-rF-iprsrot.bjpeg/g-17109633
    12. 12. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 12 Quelle: http://en.wikipedia.org/wiki/Quelle: http://www.dw.de/overlay_media/katastrophenscFhiluet:zW-rioimboottee-rS-baefie-dtye-rF-iprsrot.bjpeg/g-17109633
    13. 13. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Die Innovationsfreudigkeit von Videospielen zeigt sich aber auch softwareseitig 13
    14. 14. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 14 Quelle: http://www.n3rdabl3.co.uk/wp-content/uploads/2013/12/8_bit_super_mario_bros_wallpaper.jpg
    15. 15. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Quelle: https://www.flickr.com/photos/dragontomato/4755760964/ © itemis AG 15
    16. 16. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Quelle: http://www.posidyn.tk/games/falcon4/falcon4-manual.jpg © itemis AG 16
    17. 17. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Hilfe, wenn der Spieler sie benötigt ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 17 Lernförderlichkeit – ISO 9241-110 Quelle: http://www.funsponge.net/wp-content/uploads/2013/03/TombRaider-2013-03-05-18-05-16-255.jpg
    18. 18. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● »Fun is just another word for learning.« Raph Koster in »A theory on fun for game design« (2005) ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 18 Quelle: http://www.suchebiete.com/userbilder/44ffee9966aacc3333aaff33ff..jjppgg
    19. 19. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 19 Lernförderlichkeit Quelle: http://upload.wikimedia.org/wikipedia/commons/0/05/France_in_XXI_Century._School.jpg
    20. 20. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● »Ein Dialog ist lernförderlich, ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG wenn er den Benutzer beim Erlernen der Nutzung des interaktiven Systems unterstützt und anleitet.« 20 Lernförderlichkeit – ISO 9241-110
    21. 21. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● » Wenn ein Dialog selten gebraucht wird, dann sollte geeignete Unterstützung dafür bereitgestellt werden.« ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 21 Lernförderlichkeit – ISO 9241-110 »Regeln und zugrundeliegende Konzepte, die für das Erlernen nützlich sind, sollten dem Benutzer zugänglich gemacht werden.« Quelle: http://www.funsponge.net/wp-content/uploads/2013/03/TombRaider-2013-03-05-18-05-16-255.jpg
    22. 22. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Quelle: https://www.youtube.com/watch?v=2dAzYpcFpQc ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 22 Lernförderlichkeit – ISO 9241-110 »Rückmeldungen und Erläuterungen sollten den Benutzer unterstützen, ein konzeptionelles Verständnis vom interaktiven System zu bilden.«
    23. 23. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Lernförderlichkeit – ISO 9241-110 WISO Steuer-Sparbuch
    24. 24. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Lernförderlichkeit – ISO 9241-110
    25. 25. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 25 Klar, Belohnungen sind der Motivationsfaktor schlechthin
    26. 26. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 26
    27. 27. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Motivation Motivation ist ein Zustand, der durch Motive angeregt wird.
    28. 28. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Motivation Motive sind überdauernde Eigenschaften in Menschen. intrinsisch extrinsisch
    29. 29. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Motivation intrinsisch Fähigkeitserwerb Selbstständigkeit Sozialer Anschluss Sinnhaftigkeit Ästhetik
    30. 30. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Motivation extrinsisch Belohnung Einfluss Zugang Geld Status
    31. 31. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Sozialer Anschluss, Spaß, Ästhetik Status, Zugehörigkeit, Zugang
    32. 32. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG Gamification ist ein Weg, Software bewusst mit motivierenden Faktoren anzureichern 32
    33. 33. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Das Ziel von Gamification ist es, Software so zu gestalten, dass ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG sie Motive von Nutzern anspricht, um sie in den Motivationszustand zu versetzen. 33 Spielern
    34. 34. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Motive sind die Stellschrauben der menschlichen Motivation. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 34 www.suchebiete.com/userbilder/Quelle: http://fstatic1.mtb-news.de/img/photos4/9fe/99/68a/6c/383/_a/fl3afr.gjpeg/IMG_0009.jpg
    35. 35. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 35 Gamification ist der Werkzeugkasten
    36. 36. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 36 Punktesysteme
    37. 37. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 37 Punktesysteme
    38. 38. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 38 Quelle: http://www.auto-medienportal.net/artikel/detail/16224
    39. 39. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 39 Abzeichen, Achievements, Badges
    40. 40. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG 40
    41. 41. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ©Q iuteemllei:s G AeGrman UPA Usability-Quartett Zeit für Fragen und Diskussion
    42. 42. ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Simon Eiterig simon.eiterig@itemis.de Michael Jendryschik michael.jendryschik@itemis.de ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● © itemis AG itemis AG | Am Brambusch 15-24 | D-44536 Lünen | www.itemis.de

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