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Social Media for Marketing B2B Products How Facebookand Twitter can be set up and managed with a minimum of effort to generate results for B2B marketers by Jennifer Beever CMC IMCP Twitter: @cmo4hire
If you could have a presence on Facebook at a minimum of effort, would it be worth it?
Common FacebookConcerns My audience is not on Facebook Privacy issues
Facebook 750 Million Users Most active users 18 – 34 years Do you have customers this age? Employees ?
Facebook from All Facebook, The Unofficial Facebook Resource, June 2011 http://www.allfacebook.com/infographic-facebook-versus-google-2011-06
Social Media Brands on Website
1,000 + Facebook Followers
Your Brand on Facebook
2,000 + Twitter Followers
Timken Tweets About…. Tradeshows Nigel Los, Dan Szoch from @Timken presenting from 2-3 pm about new ADAPT bearing and bearing repair, respectively. #AISTech Visit @Timken booth 722 at #NORIACorp Reliable Plant to learn about our Online Intelligence System.
Timken Tweets About… Company News @Timken Posts Record First-Quarter Earnings; Company Raises Full-Year Outlook #b2b#manufacturinghttp://fb.me/ZX4nntny @Timken Named Vendor of the Year by XL Parts #automotive#aftermarket Timken Auto & Heavy-Duty Aftermarket http://fb.me/yvA9eZI2
Timken Tweets About… Employees @RCsaszar Welcome aboard. We'll see you when you start! @Timken Associates in India Volunteer for Habitat for Humanity International Women's Day #habitat @habitatindiahttp://fb.me/WyrIzAwG Both The Timken Company and Timken associates around the world are contributing to the Red Cross disaster relief... http://fb.me/y21sKJAn
Timken Tweets About… Customer Service How to: Remove and Install a Bearing with Timken Shaft Guarding Technology for Setscrew Units http://fb.me/Tp5NdG2F We put together a new landing page to help our aftermarket customers more easily navigate the web site. Visit... http://fb.me/E4avjJSg
How much time per week? Twitter -  30 min, 1Tweet/day (5 week) Tweet news, links, blog posts Bulk upload all tweets for a month Blog – 1-3 posts/wk, 60-90 minutes Browse news, outline, write, add photo Facebook – 0-5 minutes, automate! Tweets, Blog Entries, Press Releases populate Facebook wall automatically Other (Video) 1/mo ea, 4 hrs
Jennifer Beever CMC IMCP Follow me: ,[object Object]

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Social media for marketing b2b products

  • 1. Social Media for Marketing B2B Products How Facebookand Twitter can be set up and managed with a minimum of effort to generate results for B2B marketers by Jennifer Beever CMC IMCP Twitter: @cmo4hire
  • 2. If you could have a presence on Facebook at a minimum of effort, would it be worth it?
  • 3. Common FacebookConcerns My audience is not on Facebook Privacy issues
  • 4. Facebook 750 Million Users Most active users 18 – 34 years Do you have customers this age? Employees ?
  • 5. Facebook from All Facebook, The Unofficial Facebook Resource, June 2011 http://www.allfacebook.com/infographic-facebook-versus-google-2011-06
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Social Media Brands on Website
  • 12. 1,000 + Facebook Followers
  • 13. Your Brand on Facebook
  • 14. 2,000 + Twitter Followers
  • 15. Timken Tweets About…. Tradeshows Nigel Los, Dan Szoch from @Timken presenting from 2-3 pm about new ADAPT bearing and bearing repair, respectively. #AISTech Visit @Timken booth 722 at #NORIACorp Reliable Plant to learn about our Online Intelligence System.
  • 16. Timken Tweets About… Company News @Timken Posts Record First-Quarter Earnings; Company Raises Full-Year Outlook #b2b#manufacturinghttp://fb.me/ZX4nntny @Timken Named Vendor of the Year by XL Parts #automotive#aftermarket Timken Auto & Heavy-Duty Aftermarket http://fb.me/yvA9eZI2
  • 17. Timken Tweets About… Employees @RCsaszar Welcome aboard. We'll see you when you start! @Timken Associates in India Volunteer for Habitat for Humanity International Women's Day #habitat @habitatindiahttp://fb.me/WyrIzAwG Both The Timken Company and Timken associates around the world are contributing to the Red Cross disaster relief... http://fb.me/y21sKJAn
  • 18. Timken Tweets About… Customer Service How to: Remove and Install a Bearing with Timken Shaft Guarding Technology for Setscrew Units http://fb.me/Tp5NdG2F We put together a new landing page to help our aftermarket customers more easily navigate the web site. Visit... http://fb.me/E4avjJSg
  • 19.
  • 20.
  • 21. How much time per week? Twitter - 30 min, 1Tweet/day (5 week) Tweet news, links, blog posts Bulk upload all tweets for a month Blog – 1-3 posts/wk, 60-90 minutes Browse news, outline, write, add photo Facebook – 0-5 minutes, automate! Tweets, Blog Entries, Press Releases populate Facebook wall automatically Other (Video) 1/mo ea, 4 hrs
  • 22.
  • 26. Are you doing the right marketing?
  • 27. To the right people?
  • 28. Getting the right results?