1. Recruiting Solutions
Migrating to the New LinkedIn Career Page
We've recently updated the LinkedIn Career Pages Important Changes:
(LCPs) with a new design that provides a more flexible,
captivating showcase for your brand and messaging —
allowing potential candidates to focus on the Changed Module Actions Required
information that matters most to them.
Company Summary Complete change by
Nov 30 to avoid automatic
You or another Company Page Administrator on shortening upon migration.
your team will need to migrate your page's content Revise text length (from
by November 30th. If you don't take action by the end 3,000 to 500 characters)
of the migration period, your page will automatically
be transitioned, which could result in lost content. Employee Testimonials Complete change by Nov 30
to avoid automatic
This guide is broken into two sections: shortening upon migration.
Revise text length (from 500
Page 1: Quick-Start Migration Information to 200 characters per
testimonial). Select two
Pages 2-4: Reference Guide employees to feature
• Migrating Your Page – Detailed Instructions
• Page Features Banner (Expanded Complete change by Nov 30
• Refresher: Targeted Audiences (Gold and Platinum size!) to ensure transfer of
existing banner to new
pages) dimensions (974x240px)
• Helpful Tips Note: You can download
your existing banner to edit
• Detailed Specs or simply re-upload into the
new page
Tagline & Subheading Create a tagline (70 characters
Important Migration Information (New!) max) and subheading (100
characters max)
Quick-Start Migration Steps:
Custom Module Previous Text & Image
Migrating your page is easy. To begin: modules have been merged
1. Go to your LinkedIn Company Page. into one new “Additional
Information” module
2. Under "Admin Tools," click "Upgrade to new Optional: Transfer content
version." (Existing content will be transferred over from existing modules, or
from the old version, when possible) add new content
Expanded module consists of
3. Check to make sure all your text fits, as some a video or image, up to 500
modules (Overview and Employee Testimonials) characters, and up to 5 links
have been streamlined.
4. Download and re-upload your banner image (you Contact Us None. Removed to create a
can keep the same image or update to a larger more focused candidate
experience
format)
Company Benefits None. Removed to create a
more focused candidate
experience
2. Reference Guide
Migrating Your Page – Detailed Page Features
Instructions This section contains a summary of the features
Note: We strongly recommend making a back-up of available for Silver, Gold, & Platinum Career Pages.
your old page by copying existing content into a Word See the end of document for detailed specifications
or text file. including character limits and image dimensions.
After November 30th, all un-migrated pages will be Customizable Modules
automatically converted to the new layout. Follow the The following modules enable you to deliver a
steps below to ensure your Career Page is optimized personalized message to your target audience.
for the new layout and that you have a smooth
migration experience.
Banner Image
When you’re ready to migrate:
Use this large, front-and-center image to capture the
1. Go to your Career Page, click “Admin Tools,” and
attention of your audience and showcase your
select “Upgrade to new version”.
employment brand.
2. You’ll be taken to the edit view for the new LCP
layout. Editing: In the Edit view, click “Edit Image” and
• As much content as possible will be transferred “Upload Photo.” Make adjustments by dragging and
over from the old version, including: resizing the yellow rectangle. When you’re satisfied,
- Overview text (will be truncated if over 500 click “Save Photo.” (Optional: specify a URL to make
characters) image clickable and link to other assets)
- Two employee testimonials (will be truncated
Note: To transfer your existing banner, follow these
if over 200 characters)
steps:
• Some items, such as “Contact Us” and certain 1. After you have clicked Edit Image, click the link
custom modules, will not be ported over. Refer to download your current banner
to the “Important Changes” section above for
full details. 2. Then, re-upload the image to the page in the
same window
3. Once you’ve reviewed your content and made any
necessary changes, click “Publish.” Remember, 3. Make adjustments by dragging and resizing the
migration is irreversible. Once you click yellow rectangle
publish, your page will be permanently
converted to the new layout, and any old
content will be lost. Tagline and Subheading
4. For targeted audiences (Gold & Platinum pages): Communicate the heart of your branding message
Each targeted audience is a different copy of the clearly with a succinct and prominent headline.
page, and they must all be migrated separately.
Be sure to repeat steps 1-4 for each audience. Tip: Aim to make an impression with a memorable and
to-the-point tagline
Editing and Administration
You can designate up to 25 administrators who can About the Company
edit your LinkedIn Career Page. The “Administrator” Create custom content to reinforce your branding
role includes editing rights on all parts of your message through text, a video or image, and
company’s LinkedIn Company Page, including helpful links.
“Company Overview” and “Products & Services.”
Note: We’ve shortened the text limit to keep
To view the list of administrators or designate new candidates focused. Be sure your text fits the new
ones, go to the Company Overview tab, click “Admin format.
Tools,” select “Edit” from the dropdown, and find the
section titled “Company Pages Admins.”
3. Employee Spotlight Refresher: Targeted Audiences
Employees can be powerful advocates for your
company. This section allows you to share up to two (Gold and Platinum Pages Only)
employee testimonials.
Note: As mentioned above, when migrating from an
Tip: Select employees who have a LinkedIn profile old Career Page to the new version, each targeted
picture to make a stronger impression audience must be migrated individually.
Note: There is now space for two employee Targeted Audiences allow you to tailor all of your
testimonials, and we’ve shortened the text limit to messaging to the viewer based on their LinkedIn
keep candidates focused. Be sure your text fits the profile by creating separate versions of the pages for
new format. different audience groups. The Gold Career Page
allows up to 5 targeted segments (including the
default), and the Platinum Career Page allows up to
Additional Information 30 segments.
Use a second custom module (identical in layout to
All previously created audiences will appear at the top
“About the Company”) to tell candidates what makes
of the Edit page. From this page, you can:
your company unique. Many customers use this
module to provide additional differentiation—for • Edita particular segment by clicking that segment,
example, to highlight company culture, employee then editing content just as you did with the Default
benefits, or information specific to a member’s page
location or job function. • Change targeting settings, by clicking “Settings”>
Tip: For Gold and Platinum pages, choose content for ”Edit Audience Targeting”
each version that will really resonate with the • Remove a targeted segment, by clicking “Settings”>
specified audience ”Delete”
LinkedIn-Generated Modules Audience Targeting Options
The following modules are automatically generated by Just as before, you can choose each audience based
LinkedIn and help to provide a personalized on five dimensions: Company Size, Job Function,
experience for visitors to your page. These modules Industry, Seniority, and Geography. For effective
do not require action on your part and are grayed-out targeting, be sure to select mutually exclusive
in the edit view. audiences.
• Jobs:Displays personalized job recommendations to
each member, based on his or her profile and other Tips: Make sure your segments are not too narrow. As
factors. Our data shows that jobs are the top area of you refine your targeting selections, you’ll see
interest for visitors to LinkedIn Career Pages! Make the approximate size of the target audience at
sure all of your positions are represented on LinkedIn. the bottom of the dialog box.
• People: Shows members how they’re connected to Once you have finalized the audience characteristics,
your company by displaying employees, sorted by click “Save and Exit.”
relationship to the member.
• Where Employees Come From: Provides potential
candidates with unique insights and helps them get a
sense of your “company DNA” by showing top
former employers of current employees.
• Page Statistics: Gives your company access to stats
and insights on who’s visiting your Career Page. To
view, click the “Page Statistics” tab and filter by
“Careers.” This is viewable only by your company’s
admins.
