6. Peru: Alternative Pro-poor Sanitation Solutions A market approach for sanitation A catalog of sanitation options according people’s expectation Affordable market loans for sanitation Integrated communication marketing strategy Strengthening of local providers. Key learning : The poor aspire to aesthetically pleasing toilets that don’t look like latrines that ID them as poor
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10. DESPERATELY SEEKING….. Multiple communication channels and non-traditional partners for new approaches to the sanitation crisis
13. Creating demand through advertising, and community promotion Peru poster promoting toilets as thrones for royalty! Madagascar poster advertising enabling products for sale for the 3 key practices
19. The manual includes “Essential and Expanded Hygiene Indicators” Hygiene Content Area Indicator Hand Washing with Soap at Critical Moments HW1. % of respondents who know all critical moments for hand washing HW2. % of households with soap and water at a hand washing station commonly used by family members HW3. % of households with soap and water at a hand washing station inside or within 10 paces of latrines HW4. % of households with soap or locally available cleansing agent for hand washing anywhere in the household
20. Hygiene Content Area Indicator Access to and Use of Sanitary Facilities for the Disposal of Human Excreta SAN1. % of households with access to an improved sanitation facility (urban and rural) SAN2. % of households with reliable access to sanitary facilities SAN3. % of households spending less than 10 minutes to travel to public or shared facilities SAN4. % of children <36 (or 60) months whose feces were disposed of safely SAN5. % of households using the available (improved) sanitation facility SAN6. % of households with sanitary facilities that practice adequate cleanliness to encourage use SAN7. % of households with sanitary facilities that practice adequate maintenance to keep them operational SAN8. # of communities achieving open defecation free status SAN9. % of communities that are maintaining their open defecation free status
At current rates of progress the world will miss the MDG sanitation target by almost 1 billion people: “halve, by 2015 the proportion of people without sustainable access to safe drinking water and basic sanitation,” by 13 per cent. Even if the target is met some 1.7 billion people will still not have access to improved sanitation facilities.
We’ll also look at the partners, channels, tools and products that go along with new approaches to sanitation and of course, hygiene
CLTS ignition is followed up with hygiene promotion and negotiation of small doable actions to households Focused IPC to support households to make sustained changes. Embedding in a national program means the program lasts when the donor leaves. Inseparably linking handwashing with sanitation is key.
One key lesson: There is a huge demand for clean, affordable public facilities in urban areas and PPPs are a good model
Government support for sewerage (although not environmentally sound) is helping create public/private partnerships where government kicks in some support to get HHs properly hooked up to sewer. Private sector sees opportunities to collaborate with government programs and link to them, covering the households to complement the government investment The affordable option - not just a product with a price tag, rather an integrated financial hardware temporal offer that can be packaged to meet the consumer's willingness and ability to pay Market leadership/champions.... an entrepreneurial MFI or hardware store can drive the sanitation market by helping to develop and market affordable sanitation that includes hardware, credit and services Government systems to promote HH sanitation to provide M&E on coverage indicators, and to get involved in consumer protection or sanitation zoning are still weak!
CLTS provided by PLAN - partner Developed Guides for replication of experience
Let’s go back to HIP’s basics and take a closer look at the actual key behaviors that HIP promotes
New approaches require finding new ways of diffusing information and promoting improved practices
Blanket a community with the promotion and the enabling technologies