Learn more at http://www.linkedin.com/in/jeffzelaya - MediaWhiz is a full service digital media agency specializing in direct response and ROI driven marketing. We offer SEO, PPC, Social, Affiliate, Email capabilities plus much more. Call Jeff at 954.423.0226 to schedule a discovery meeting of your needs and challenges.

1. Don’t just pay for performance. Improve performance. 1 Capabilities

2. MEDIAWHIZ leadership by the numbers 2 #6 Top Search Marketing Agency Only 1 of 3 Independents in Top 10

3. Our services 3

4. Who we are History of results (2001-Present) Proprietary access and technology Industry Leader Practice Innovators Programs of Continuous Improvement 4

5. Google does a case study on Mediawhiz 5 “…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by 365 percent.” http://adwordsagency.blogspot.com/2010/04/case-study-perfecting-art-of-matching.html

6. 6 MediaWhiz = industry innovators In the 140 Character World, Relevant Emotion is the Game ChangerBy Tara Meehan, Creative Team May 11, 2011 If It Makes You Happy…Go DigitalBy Jonathan Shapiro, CEO, MediaWhiz May 5, 2011 How To Use 3 Competitive Intelligence PPC ToolsBy Adam Scott Riff, GM, Search April 26, 2011 PMA Member Profile: 5Qs with Daryl ColwellBy Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011 Display Ad Results Driven by DataBy Jake Gardner, Director of Display Ad Operations February 28, 2011

7. Industry Leading Expertise 7 June 14th Facebook Ads Article written by MediaWhiz …Other agencies come to us for help

8. What We Do

10. Micro-Demographic Targeting

11. Likes and Sales

12. Cross-channel integration

14. Page Optimization

15. Social CRM Training & Execution

16. Scheduled engagement

18. Keyword-level Call Tracking

19. Offline Passback & Coupon Tracking

20. Growth & Efficiency

22. Watson Keyword Scoring

23. Advanced Link-Building Strategy

24. SEO Editorial Training

26. Google/Bing Place optimization

28. Displace Negative Listings

29. Hundreds of Brandable assets

30. Custom Content Creation

32. Affiliate marketing 13 Consumer then is driven to the lead form (on site) and completes lead form (tracked via site pixel) Consumer responds to a display (banner), Email, search or social ad 2 1

33. Email marketing 14 Targeting (profile, behavioral, geographic) Multivariate testing Creative scoring Compliance expertise 350M+ records 98% Inbox delivery Stringent frequency controls Proprietary technology

34. Data Acquisition marketing 15 User completes registration form User then opts-in to receive an additional offer/information User signs up for an offer 1 2 3

37. 18 Mediawhiz ORM results – repaired reputation and higher conversion rate overview Targeted content development Brand asset creation and activity Link Building to high potential listings Social content seeding and distribution De-optimization of negative listings results approach Negative Listings Removed, Brand Assets Built 100% removal of negative listings and brand messaging control on TOP 10 with all client brand assets managed by MediaWhiz

38. 19 affiliate Marketing –1MM+ new accounts, 30% efficiency gain overview Identified target segments Selected appropriate existing & new publishers Optimized creative and landing pages Enabled real-time approvals Ongoing optimization of creative and media Generated 1MM+ new accounts Reduced acquisition costs by 30% Program success led to significant sales for other products approach Results:

39. 20 Email marketing – cost per enrollment <$850 overview Advanced targeting; profile, behavioral, situational & DMA Multivariate testing: subject, creative & landing pages Achieved <$850 cost/enrollment, 35% better than target Generated 1,500 applicants per month Increased conversion rate significantly to 7.4% from 1.3% Brand equity protected approach Results:

41. Increased conversion to sale by 53%

42. Grew ROM from 1.5:1 to 2:1

43. Monthly lead volume increased by 38%Note: ROM is Revenue / Marketing Spend approach Results:

44. How We Get Results…

45. performance marketing methodology 23

46. A team of experts 24

47. Game-changing technology 25

48. Cross-channel attribution – Putting It All Together 74.5% conversion 37.8% conversion Actionable Insights Although Facebook users spend a significant amount of time online within the social network, they’re not browsing in a vacuum. Consumers exposed to a brand’s social media content are actually 50% more likely to click on paid search ads and 1.7 times more likely to purchase through search. As you manage and optimize Facebook Ads, it is important to analyze cross channel performance and adjust spend and messaging accordingly. - Accurate media optimization driven by direct and indirect contribution - Impact of one media channel on another - Individual channel contribution to revenue (both direct and indirect) 26

49. Next Steps

50. Contact Jeff Zelaya Let’s schedule a phone call to discuss your needs. Phone: 954.423.0226 Email: jzelaya@mediawhiz.com LinkedIn: http://linkedin.com/in/jeffzelaya Twitter: @JeffZelaya Or visit our site for more information: http://www.mediawhiz.com 28