The document outlines 5 steps to create an effective LinkedIn profile: 1) Use a professional photo and compelling headline, location, and summary. 2) Include your work history and 2 past positions. 3) Highlight your education, skills, and certifications. 4) Maintain a minimum of 50 connections. 5) Obtain endorsements, recommendations, and showcase your track record. The overall message is that optimizing your LinkedIn profile can help you stand out from others and benefit your career and business development efforts.

1. 5 Steps to a LinkedIn All-Star Profile
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

2. SALES SOLUTIONS
My LinkedIn Story
@jeffzelaya
jeffzelaya@gmail.com

3. SALES SOLUTIONS
@jeffzelaya
jeffzelaya@gmail.com

4. SALES SOLUTIONS
@jeffzelaya
jeffzelaya@gmail.com
• $1.2 Million in Revenue
• $3 Million in Sales Pipeline
• Joined Vocus in 2012
• Rookie of The Year w/ 269% of Goal
• Broke President’s Club Record
• 52 Speaking Engagements in past 3 Years
• Founded Miami Public Speakers Inc.
• Doubled my Income in 2013

5. SALES SOLUTIONS
Thank you LinkedIn!
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

6. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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LinkedIn goes live in 2003
355 4,500 81,000
1,600,000
4,000,000
9,000,000
Day 1 Month 1 2004 2005 2006 2007
Growth of LinkedIn Members

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Fast Forward To Today
81,000 1,600,000 4,000,000 9,000,000
259,000,000
2004 2005 2006 2007 2014
Growth of LinkedIn Members

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Went Public in 2011 – Day 1 Stock Closed at $93
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

10. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
If you invested $10,000 in 2011 you would have double that today.

11. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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That’s great for LinkedIn and all…but Jeff,
why should I care?
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

13. SALES SOLUTIONS
1) There are 259 million registered LinkedIn users
2) 35% of the users access LinkedIn daily
3) 2.6 million companies have Company Pages
4) There are more than one million groups on LinkedIn
5) 42% update their information regularly
6) Users surpassed 5bil professionally-oriented searches
7) Users in the US earn an average HH income of $83K
8) 7mil C-Level Execs, 3mil MBA Grads, 1.3mil Ivy League
9) Generates more leads for B2B companies than FB, Twitter or blogs
10) 92% of employers plan on using LN for recruiting this year
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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In a single picture this is what
LinkedIn really means to me:
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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@jeffzelaya

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What exactly can LinkedIn help you with?
 Research
 Event Planning
 Advertising
 Marketing
 Public Relations
 Networking
 Business Development
 Partnership Development
 Education
 Recruiting
 Competitive Intelligence

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What’s the #1 Key for Success with LinkedIn?
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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To remember that it’s more than just LinkedIn!
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Time for a pop quiz
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Have a question?
Tweet me @jeffzelaya
What shows up when you Google
your name?

21. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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• LinkedIn has high SEO authority
• Optimized URL
• Backlinks
• Highly relevant results for a person’s name
Why does LinkedIn rank so well?
An optimized URL
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

23. SALES SOLUTIONS
A recent study by the Pew Internet &
American Life Project shows that 57%
of adults have Googled their own
names.
Googling yourself isn't vain
-- it's smart.
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

24. SALES SOLUTIONS
81% of millennials say they have searched the
name of their date on either Facebook or Google
before going out with them.
79% of job recruiters say they screen job
candidates by reviewing information about the
candidate online
70% of internet users have searched online for
information about other people.
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

25. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

26. SALES SOLUTIONS
Besides LinkedIn what else can I use?
• Slideshare
• Twitter
• Google+
• Own Your Domain
• Google Alerts
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Present Yourself Well
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Monitor Your Brand
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Go now to http://google.com/alerts
1) Create an alert for your name
2) Create an alert for your business
3) Create an alert for your competitor
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Find Content and Influencers
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Own Your Name
http://jeffzelaya.com
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

32. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

33. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

34. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Are you ready to become a LinkedIn All-Star?
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

36. SALES SOLUTIONS
Pic, Headline, Location, Industry, SummaryWho are you?
Current Position and 2 Past PositionsYour Work History
Education, Skills and CertificationsYour Smarts
A Minimum of 50 ConnectionsYour Connections
LinkedIn All-Star = 100% Completed Profile
Endorsements, Recommendations, AwardsYour Track Record

37. SALES SOLUTIONS
Quality Picture
Your profile pic speaks a 1000 words
It’s ok to smile 
Look approachable and happy…but not too happy
No party pictures
LinkedIn is a professional network so keep it clean
Misleading profile pic
Would people recognize you if they met you in
person?
blurry, pixelated, filtered, small, against LinkedIn’s TOS

38. SALES SOLUTIONS
Great Profile Pic Examples
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

39. SALES SOLUTIONS
The LinkedIn Profile Pic All Star Edge
• Have a default profile pic but change it up every so often
• Let your personality shine through
• Dress for success
• Try action pics once in a while
• Consistent theme & brand quirk
• Actually have one – profiles with pictures get 7x more views
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

40. SALES SOLUTIONS
Your LinkedIn Elevator Pitch
• Headline
• Location
• Industry
• Summary
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Benefits Instead of Title
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Your Average LinkedIn Summary
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Your Above Average LinkedIn Summary
• Attention grabbing
• Compelling
• Personality
• Bullets
• Not about you
• Call to Action
• No Buzz Words or Jargon
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Your Above Average LinkedIn Summary
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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My All-Star
LinkedIn
Summary with
Multimedia
1% of Most
Viewed Profiles
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Work History and Track Record
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

47. SALES SOLUTIONS
Show Off Your Smarts
• Add 50 Skills
• Give to Get
• Give Thanks
• Edit or Change
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

48. SALES SOLUTIONS
How else can you showcase your smarts?
• Certifications
• Awards
• Education Course
Work
• Activities
• Societies
• Patents
• Test Scores
• Publications
• Projects
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

49. SALES SOLUTIONS
But the best way to showcase your smarts still is…
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

50. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Recommendations
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

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Quality over Quantity…but why not both?
Seniority of Recommender
Client, Colleague, Mentor, Boss
One for One
Consistency
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

53. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

54. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

55. SALES SOLUTIONS
How to maximize recommendations?
• Ask
• Urgency
• Timing
• Make it Easy
• Pick up the Phone
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

56. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

57. SALES SOLUTIONS
Pic, Headline, Location, Industry, SummaryWho are you?
Current Position and 2 Past PositionsYour Work History
Education, Skills and CertificationsYour Smarts
A Minimum of 50 ConnectionsYour Connections
To recap you become a LinkedIn All Star
Endorsements, Recommendations, AwardsYour Track Record

58. SALES SOLUTIONS
Have we connected yet?
Send me an invite:
http://linkedin.com/in/jeffzelaya
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/

59. SALES SOLUTIONS
What’s next?
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
1) Fix up my LinkedIn profile
2) Connect with Jeff
3) ??????
4) PROFIT!!!!

60. SALES SOLUTIONS
Thank you!
LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
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