Modern SEO is no longer about exploiting search engines for gain. It's about creating great content and engaging with social media. Learn about why this is so important and how you can implement a process to make SEO work for you.

1. Modern SEO
How the Rules Have
Changed to Make Content
and Social Media aVital Part
ofYour Search Strategy
By Jeff Sauer - @jeffalytics
Photo Credit: seier+seier
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2. 2
What is SEO?
@jeffalytics

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SEO is…

4. 4
SEO is…

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SEO is…

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SEO is…

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SEO is Not Dead

8. According to Duane Forrester at Bing and Matt Cutts
at Google, SEO in 2013 is about (in priority order):
1. Content
2. Social
3. User Experience
4. Links
5. SEO
And not being a Spammer!
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SEO is Changing

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SEO is Content Strategy…
http://www.jeffalytics.com/seo-is-content-strategy/

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SEO is Social Media

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SEO is Opportunity

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SEO Needs a Process
Functional Team Technical SEO Content Tasks Analytics KeywordResearch
Position Approved
Deploy Content
Promote Content
Technical
Site Scan
Keyword
Research
Historic Results
Analysis
Content Gap
Analysis &
Competitive
Review
Content Strategy
Editorial Calendar
Content Brief
Promotion
Create Content
(Pages, Blog posts, Video, etc.)
Content Review
Outreach
Hustle
Citations
Communities
Paid Promo
Sharing
Analyze Results
Optimize Outcomes

13. Phase 1: SetYour SEO Strategy
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Set your SEO Strategy
Position Approved
Technical
Site Scan
Keyword
Research
Historic Results
Analysis
Content Gap
Analysis &
Competitive
Review

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PerformTechnical SEO Audit
 More Info: How to Conduct aTechnical SEO Site Audit from Search Engine Watch
 More Info: How to Perform the World’s Greatest SEO Audit from SEOmoz

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Research Keywords
 More Info: SEO Keyword Research Guide from Copyblogger
 More Info: Beginner’s Guide to Keyword Research from SEOMoz

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Conduct a Content and Competitive Gap Analysis
 More Info: 3 Steps to Creative Competitive Content Gap Analysis from Search EngineWatch
 More Info: Scaling Content GapAnalysis for SEO with SEMrush fromTLC SEO
 More Info:Content Gap Analysis: Filling Holes inYour Content Schedule from Edge Multimedia

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AnalyzeYour Previous Results
 More Info: PeriodicTable of Google Analytics from Jeffalytics

19. Phase 2: Feed the SEO Machine
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20. DetermineYour Content Strategy
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 More Info: How SEO Can Work with Content Strategy fromTopRank
 More Info: Why Content Marketing is a Great SEO Strategy from Search Engine Watch

21. Develop Content Editorial Calendar
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 More Info: How to Create a Content Calendar to Correlate SEO Results from SE Watch
 More Info: DevelopingYour Editorial Calendar for 2013 fromVertical Measures
 More Info: Creating an Editorial Calendar for Content Marketing from Distilled
Map out content editorial calendar for the next 12-18 months

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Create Content

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Review Content for Search Optimization
 More Info: WordPress SEO ByYoast
 More Info: nTopic Content Relevancy Score
 Not on WordPress? Try Scribe SEO

24. Deploy Content and Mind Information Architecture
 More Info: Information Architecture for SEO from WordStream
 More Info: Information Architecture isCrucial to Good SEO from Search Engine Land
 More Info: Information Architecture is the Most Underrated Component of Effective Search Marketing
from SEOBook
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25. PromoteYour Content
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PromoteYour Content Using Several Methods

27. Build Links toYour Site
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 More Info: SEO Link Building Best Practices for 2013: Interview with Neil Patel from SEW
 More Info: 101Ways to Build Link Popularity from SEOBook

28. Use Social Media for Engagement
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 More Info: Blog Marketing Strategy: 7 Steps to Social SEO Success fromTop Rank
 More Info: Propel Promotion ofYour Content: 9Ways I Promote Sharing Online from Search
Engine Land

29. Reach Out to Bloggers and Guest Posting
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 More Info:The Ultimate Guide to Advanced Guest Blogging from SEOMoz
 More Info: Power Guest Posting for SEO from Search Engine Watch

30. Build LinksThrough Event Marketing
 More Info:Tasty Ideas to Maximize Online Marketing for Events fromTopRank
 More Info: Powerful Marketing Through Event Sponsorship from MagnaLeap
Build Links through insurance events and seminars, and ongoing events held by
companies and industry associations where Agoragate participates

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Use Google+!!
 More Info: 8 Reasons WhyYou NeedTo EstablishYourself as an Authority on Google+ from
Jeffalytics

32. Analyze and Optimize
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AnalyzeYour Results
 More Info: SEO Content Analysis Using Google Analytics from Search Engine Watch
 More Info: Webmaster Tools in Google Analytics for everyone from Google Analytics Blog

34. OptimizeYour Results to Improve Conversion Rate
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 More Info: Conversion Optimization is the New SEO from Search Engine Land
 More Info: Conversion Rate Optimization & SEO: Together at Last from Unbounce

35. Repeat the Process
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Repeat the SEO Process
Functional Team Technical SEO Content Tasks Analytics KeywordResearch
Position Approved
Deploy Content
Promote Content
Technical
Site Scan
Keyword
Research
Historic Results
Analysis
Content Gap
Analysis &
Competitive
Review
Content Strategy
Editorial Calendar
Content Brief
Promotion
Create Content
(Pages, Blog posts, Video, etc.)
Content Review
Outreach
Hustle
Citations
Communities
Paid Promo
Sharing
Analyze Results
Optimize Outcomes

37. Congratulations!
You have set yourself up for success now
and into the future!
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38. Thanks!
Jeff Sauer
Vice President
Three Deep Marketing
651-789-7706
jsauer@threedeepmarketing.com
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