This presentation covers everything you need to know about measuring Google Plus, including metrics and actionable KPI's for getting started.

1. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

2. By Jeff Sauer – http://gplus.to/jeffsauer
Twitter: @jeffalytics (nice tweets only, fragile ego)

3. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

4. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
14 Activities you
can measure in
Google+
10 KPIs that you
can use for your
measurement
31 Resources
that you can use
for reference
26 Metrics you
need to pay
attention to

6. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: Total Circles
> 1,000
Resources: Circle Count tracks most followed profiles and pages, as well as engagement with
content. Their Chrome extension is also quite handy. Check the PageRank of your Google+
profile with prchecker.net.
Page Rank of Your
Google+ Page
Total Circle
Followers

8. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: 5
Actions/Post
Resources: Start with reading How to Grow Your Google+ Engagement from Social Media
Examiner and then study the list of People with Highly Engaged Content on Google+ from Circle
Count.
+1’s Shares
Comments Total Engagement

10. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: Create a
Ripple
Resources: You can view Ripples for any page using the Find Ripples bookmarklet from Blind
Five Year Old
Total public
shares

12. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: Total +1 >10
Resources: Check the number of +1′s for a page using a site like Plus One Checker. You can also
use the Google+ API to programmatically capture +1 data for a series of posts.
Count of +1s
for a page

14. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI:
Total Followers > 1000
Resources: Direct link to the create a Google+ Page section of Google’s website. Get your
Google+ Badgeto place on your website directly from Google.
Total Followers
for Google+ Page

16. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: Clicks > 500 in
30 Days
Resources: Direct link to Google Author Stats in Webmaster Tools.
Total Search
Impressions
Total Search Click
Throughs
Individual Post
Click Through Rate
Individual Post
Average Position

18. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

19. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: 10
Conversations/Month
Resources: Install Google Analytics on your website and start collecting data about your
website.
Total
Conversations
Total
Events

21. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

22. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: 100 Visits/Month
from Google+
Resources: Introduction to Social Sharing from Google Analytics.
Top Social
Networks
driving traffic
Total Interactions with
your social media
buttons/plugins
Conversions
from Google+
Traffic

24. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: Increase conversion
rate from G+ by 10%
Resources: How are traffic sources / campaigns determined in Google Analytics?
Visits from
Google+
Visit
Duration, Pages/
Visit
Bounce RateConversion Rate
Revenue (for e-
commerce)

26. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
KPI: 2x Interactions
after G+ Comments
Resources: Announcement of Google+ Comments in Blogger. Comments Evolved for
WordPress plugin. Google Plus Powered Blog Comments – Should You Jump Onboard?
Average
comments/post
before G+ Comments
Average
comments/post after
G+ Comments
Average total
engagement on posts
after G+ Comments

29. Jeff Sauer
Vice President
Three Deep Marketing
29
I’m Teaching This Fall at DemandQuest
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