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Social Media Best Practices

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Jeffrey L. Cohen
Jeffrey L. Cohen

Presented at MarketingProfs Digital Marketing Forum on February 3, 2011 in Austin Texas.

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Social Media Best Practices MarketingProfs Digital Marketing Forum 2011 Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
@jeffreylcohen @sharonmostyn @abelniak
What is Social Media? Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
http://www.flickr.com/photos/sin_agua/1261025867/
http://www.flickr.com/photos/antichrist/110333106/
http://www.flickr.com/photos/seanosullivan/134424999/
http://www.flickr.com/photos/altamiranopics/4427555766/
http://www.flickr.com/photos/spelio/3458127832/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
Why Social Media? Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
• Leverage expertise and content • Expands presence • Helps search results • Build business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
It All Starts with a Plan Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
• Discovery • Goals • Content • Measurement Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
But I Have a Website Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
• Message must be clear • Site must be professional • Organize like a customer • Provide clear paths Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
To Blog or Not to Blog Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
• Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questions Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
Tweeting Tweets on Twitter Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
• Share information of value • Follow people of interest • Be consistent • Ask and answer questions Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
Facing Up to Facebook Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
• Share content on Page • All customer touch points • Offer value to followers • Specials okay Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
The Business of LinkedIn Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
• Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
Communities Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
• Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversations Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
More Than 2 Billion YouTube Views Per Day Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
• Branded channel • Best video hosting • More video views • Moderate comments Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
Resources • http://www.dpgraph.com • http://twitter.com/#!/methodtweet • http://www.boredofsouthsea.co.uk • http://wthashtag.com • http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz • http://www.riverpoolsandspas.com/blog • http://wefollow.com • http://blog.hubspot.com • http://www.facebook.com/Cisco • http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld • http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS • http://blogs.indium.com • http://www.facebook.com/PrecisePet • http://www.fiskateers.com/blog • http://communities.ptc.com • http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com • http://twitter.com/#!/mackcollier • http://thinkpassenger.com • http://twitter.com/#!/starbucks • http://www.youtube.com/cisco • http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
Austin Photos • Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/ • Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/ • Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/ • County Line: http://www.flickr.com/photos/amanderson/4381092048/ • Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/ • The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/ • Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/ • Big Tex: http://www.flickr.com/photos/technosailor/3357067236/ • Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/ • Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/ • Bone Shack: http://www.flickr.com/photos/smason/1216343450/ • Pig: http://www.flickr.com/photos/smason/166946415/
THANKS! @jeffreylcohen @sharonmostyn @abelniak

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Social Media Best Practices

  • 1. Social Media Best Practices MarketingProfs Digital Marketing Forum 2011 Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
  • 2. @jeffreylcohen @sharonmostyn @abelniak
  • 3. What is Social Media? Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 10. Why Social Media? Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 13.
  • 14. • Leverage expertise and content • Expands presence • Helps search results • Build business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 15. It All Starts with a Plan Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 16. • Discovery • Goals • Content • Measurement Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 17. But I Have a Website Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 18.
  • 19.
  • 20.
  • 21. • Message must be clear • Site must be professional • Organize like a customer • Provide clear paths Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 22. To Blog or Not to Blog Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. • Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questions Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 31. Tweeting Tweets on Twitter Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 41. Facing Up to Facebook Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. • Share content on Page • All customer touch points • Offer value to followers • Specials okay Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 47. The Business of LinkedIn Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 48.
  • 49.
  • 50.
  • 51. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 52. Communities Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 53.
  • 54.
  • 55.
  • 56. • Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversations Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 57. More Than 2 Billion YouTube Views Per Day Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 58.
  • 59.
  • 60.
  • 61. • Branded channel • Best video hosting • More video views • Moderate comments Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 62. Resources • http://www.dpgraph.com • http://twitter.com/#!/methodtweet • http://www.boredofsouthsea.co.uk • http://wthashtag.com • http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz • http://www.riverpoolsandspas.com/blog • http://wefollow.com • http://blog.hubspot.com • http://www.facebook.com/Cisco • http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld • http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS • http://blogs.indium.com • http://www.facebook.com/PrecisePet • http://www.fiskateers.com/blog • http://communities.ptc.com • http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com • http://twitter.com/#!/mackcollier • http://thinkpassenger.com • http://twitter.com/#!/starbucks • http://www.youtube.com/cisco • http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
  • 63. Austin Photos • Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/ • Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/ • Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/ • County Line: http://www.flickr.com/photos/amanderson/4381092048/ • Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/ • The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/ • Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/ • Big Tex: http://www.flickr.com/photos/technosailor/3357067236/ • Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/ • Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/ • Bone Shack: http://www.flickr.com/photos/smason/1216343450/ • Pig: http://www.flickr.com/photos/smason/166946415/
  • 64. THANKS! @jeffreylcohen @sharonmostyn @abelniak