As Facebook continues to grow, now over 350 million users worldwide, more and more B2B companies are setting up Facebook Fan Pages. Here are some reasons why a B2B company would want to set up a Page, along with are 10 examples of B2B companies using Facebook Fan Pages in a variety of ways.
This presentation is adapted from my post on http://SocialMediaB2B.com, the B2B industry's leading social media site.
3. Facebook Fan Pages...
⢠Create a central hub on Facebook
⢠Put info in fansâ newsfeed with friendsâ
updates
⢠Promote company news, photos and videos
⢠Syndicate company blog feed in another
place
4. Facebook Fan Pages...
⢠Provide another inbound communication
channel
⢠Build relationships with fans and partners
⢠Provide exclusive information or offers
⢠Encourage fans to promote valuable
information to their networks
5. Here are the top
examples of B2B
Facebook Fan Pages
6. Dellâs Page (51,183 fans) features a custom landing page and a set
of custom tabs. They also tell people why they should become
fans.
7. Ernst & Youngâs Page (34,478 fans) was started as a recruiting tool
for college students when Facebook was mainly a college-based
social network. Its usage has grown as Facebook has grown.
Rather than using a custom tab as a landing page, they use the
boxes tab to show a variety of content instead of their wall.
8. Ciscoâs Page (24,289 fans) does a great job of adding links of other
Facebook Pages and other places to ďŹnd them on the web.
9. Hubspotâs Page (8,046 fans) a good job of providing content
makes people comment. These comments show up in peopleâs
proďŹles and with the revised Facebook News Feed, updates with
more comments are more likely to show in fansâ information
streams.
10. Salesforce.comâs Page (3,569 fans) displays photos and videos,
including user-provided ones, from a recent conference.
11. Forresterâs Page (2,593 fans) informs fans about upcoming
seminars and other events, in addition to aggregating feeds from
their analystsâ blogs.
12. Sodexoâs Page (2,069 fans) is also used for recruiting and is a
channel for customer service and followup with applicants and
interested parties.
13. Gartnerâs Page (2,059 fans) promotes its latest research ďŹndings
and promotes its events.
14. Cintasâ Page (1,156 fans) uses the Boxes tab as a landing page to
show a variety of content. There is a large graphic promoting
their company values, along with links to social initiatives, posted
videos and press release. This page also includes a Facebook FAQ
describing why they are on Facebook and what is expected.
15. CDWâs Page (753 fans) connects employees and partners to an
outsourced discount program and they inform their employees
about about current items in the program.
16. Summary of B2B
Facebook Fan Pages
⢠Dell (51,183 fans): Custom Landing Page
⢠Ernst & Young (34,478 fans): SpeciďŹed Landing Tab
⢠Cisco (24,289 fans): Central Location with Links
⢠Hubspot (8,046 fans): Engaging Content
⢠Salesforce.com (3,569 fans): Updates from Company Events
⢠Forrester (2,493 fans): Promotes Events and Aggregates Blogs
⢠Sodexo (2,069 fans): Recruiting and Communication with Applicants
⢠Gartner (2,059 fans): Promotes Research Findings and Events
⢠Cintas (1,156 fans): SpeciďŹed Landing Tab Presents Variety of Content
⢠CDW (753 fans): Employee Discount Program
17. To learn more about
on Social Media Usage in B2B
go to SocialMediaB2B.com