Miller Portfolio

jeffrey@jeffreyalanmiller.com
www.jeffreyalanmiller.com
809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Studiomoto Tour 027

Motorola

Studiomoto was designed to showcase the latest in music, video and digital
capabilities from the Motorola product lines. Consumers visiting the studio could
mix their own ring tones, create their own screen savers or just relax on the roof-
top deck while demoing the latest in Motorola technology.

>> Microsoft UltimateTV Launch 030

Microsoft

Created and implemented a three phase marketing blitz to support the product
launch in seven key markets. Campaign included email blasts, wild postings,
online product demo, national sweepstakes, mobile billboards, airplane banners,
nighttime wall projections and seven custom-made mobile demonstration ve-
hicles.

©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 01 of 12

809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Speedpass at McDonald's 017

Exxon Mobil - Speedpass

Defined the strategy and implemented a integrated marketing and promotions
campaign that educated and motivated consumers to both sign-up and use
Speedpass at participating McDonald's and Mobil locations in the Chicagoland
area. Program included direct marketing elements, targeted email blasts, local-
ized collateral material and field marketing support.

>> Digiorno Pop-Up Retail Event 044

Kraft

Located in the center of the Magnificent Mile on Michigan Avenue, The Digiorno
Pop-Up Store was utilized to support the launch of the brand's new product line
and advertising campaign. Designed to mimic a Chicago-style pizzeria from the
exterior and home-kitchen on the interior, consumers were given a full slice of
pizza, free, (and a coupon) just for stopping in. Scripted brand actors and street
performers were also used to add authenticity and character to the overall brand
experience.

809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Name The Plane 012

Boeing

In support of the new 777-ER, business travelers were reached via their children
with an international "Name The Plane" contest. Partnering with AOL for Kids and
Time for Kids, an educational packet on the history of flight was created by
Scholastic and distributed to schools throughout the USA for additional support.

>> Good Humor Classics Tour 015

Good Humor - Breyers Ice Cream

Implemented "PR" type events to support the nostalgia of the Good Humor brand
of classis ice cream products. Promotion utilized the Good Humor Man character
and vehicle and was implemented at trades shows and industry conferences.


809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Sales Training Kits 004

AT&T Wireless

>> mMode Experiential Teams 034

AT&T Wireless - Data Services Group

To personify and bring to life the features and benefits of mMode, the data
service side of the AT&T Wireless phone service, costumed actors were scripted
and then unleashed on the streets of New York City. The campaign goals were
engage and educate consumers about the newly relaunched service and to draw
media attention.


809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> National Cell Phone Etiquette Month 010

AT&T Wireless

Teams of "Shushing Grannies" politely shushed commuters to remind them of
National Cell Phone Etiquette Month and provided them with discounts on phone
accessories. Grannies were assembled in four key commuter markets and were
positioned at downtown train stations for maximum exposure.

>> Pete Yorn's Day I Forgot Tour 008

AT&T Wireless

Identified emerging artist Pete Yorn as an ideal means of reaching the youth
audience in support of the mLife campaign. Program included online ticket
giveaways, product demonstration, real-time text messaging during the concert,
offline and online media support and sales promotion components.


809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Lifestyle Marketing Program 006

AT&T Wireless - Business Solutions Group

Events (demos) were executed in a modular booth structure to mobile profes-
sionals in locations that were conducive to their overall "lifestyle" such as corpo-
rate atriums, health clubs and corporate food courts.

>> Holiday eGreeting Card Program 003

AT&T Consumer

Upon educating consumers about an option to receive their monthly statements
via email in lieu of a the snail mail, they were given the opportunity to send web-
based holiday cards to friends and family.


809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Alohamoto at Super Bowl XL 025

Motorola

A one-of-kind, tropical environment was created in cold and blustery Detroit in
support of Motorola's sponsorship of the Super Bowl XL. As a sponsor of the
upcoming Pro Bowl in Hawaii, consumers were welcomed into the heated envi-
ronment to watch professional volleyball players, surfers and sand sculptures and
also get a glimpses of the latest in Motorola technology.

>> Motorola Pop-Up Retail 019

Motorola

As a primary sponsor of the Burton Snowboard Championships, Motorola was
determined to make an impact at the event in Stratton Mountain, VT. After
locating a vacant retail space in the mountain village, the interior was completely
transformed into a uniquely branded environment in just two weeks. The space
was used for everything from product demo to VIP parties to an autograph
signing destination with Moto sponsored athletes.

809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Next Fest 029

Motorola

A fleet of customized Segways were outfitted to engage consumers on the streets
in Chicago with new Motorola technology. Consumers would wave a tethered
phone over a "RFID hot zone" on the Segway cover then answer the question
that appeared on the phone display. Winners received a instant prize and a
chance to win free tickets to shows at The House of Blues.

>> Motorola Global Tradeshow Experience 051

Motorola

Designed to provide the maximum flexibility possible for Motorolais diverse,
global trade show needs, each zone in the trade show booth was conceived to
represent a different area of the consumersi life, such as; home, work, play and
on-the-go. A retail zone was also included to support the retail marketing initia-
tives being implemented across the globe. Experiential mapping, media expo-
sure, data capture and other re-marketing tactics were also presented as part of
the overall strategic plan.

809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Bertolli Frozen Pasta Tour 035

Unilever

Two Bertolli Frozen Pasta Tours traveled to high-end music and food events
across the country to promote the launch of the Brand's new restaurant-quality
pasta products. Serving freshly cooked sample portions, brand ambassadors
engaged consumers about the freshness of the product, ease of preparation and
availability across major grocery store chains.

>> Morton Umbrella Girl 75th Anniversary 018

Morton Salt

Searched and manage a real-life Morton Umbrella Girl to help commemorate the
150th anniversary celebration of Morton International and the 75th anniversary
of Morton Salt.


809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Equal Rights Sampling Tour 036

Merrisants (Equal) Company

Utilizing a customized double-decker tour bus, outfitted with a fully-functional
beverage bar and second level lounge, consumers were given the opportunity to
sample Equal's new line of Flavor Sticks in a cup of of hot coffee or tea.

>> Grand Opening Program 016

Mobil Oil Corporation

Created a unique, turn-key grand opening program that was customized by each
Mobil Dealer on a local level but still provided consistency in look and feel across
all participating locations. Event included credit card solicitation, Speedpass
enrollment and a tie-in to Mobil One Racing.


809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> MTV Festival Flix 039

MTV

Outfitted with the latest AV system, Festival Flix was a 200 person theater
designed to show videos and Rocumentaries to the attendees of the MTV Sports
and Music Festival in Memphis, TN.

>> Hispanic Festival Series 001

1-800-Collect En Espanol

Created an eye-catching brand experience designed to educate Hispanic consum-
ers about MCI's toll free service. Event was designed for easy setup and transpor-
tation and was utilized at the twelve largest Hispanic festivals throughout the
country.


809 Wheeler St., #6-374
Ames, IA 50010
312.961.9091

Jeffrey Alan Miller

>> Warped Tour 032

Samsung

Samsung provided Warped Tour concert goers with the unique opportunity to
"punk" their mobile phones with stickers, paint, costume jewelry and more.
Performing acts themselves tagged their phones which were later used for a
drawing at the end of the tour.

>> Samsung Super Cross Tour 037

Samsung

Traveling the USA by SUV and custom trailer, Super Cross fans were given the
chance to meet the Team Samsung Racers and experience the latest products in
Samsung's wireless handset line.


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