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HTML email best practices

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Jeffrey Barke
Jeffrey Barke

Joint presentation with Scott Trudeau to the New York Web Standards Meetup on 22 October 2009.

Technology
1 of 37
HTML email best practices New York Web Standards Meetup 22 October 2009 Scott Trudeau and Jeffrey Barke
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Design issues
Email clients… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why HTML email? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HTML email design guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image blocking is common ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Add inline styles ,[object Object],[object Object],[object Object],[object Object]
Bring back tables (and janky markup) ,[object Object],[object Object],[object Object]
HTML email width ,[object Object],[object Object],[object Object],[object Object]
Miscellaneous coding bits ,[object Object],[object Object],[object Object]
JavaScript in email? ,[object Object]
Flash in email? ,[object Object],[object Object],[object Object]
HTML5 video in email? ,[object Object],[object Object],[object Object]
Forms in email? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don't forget your plain text version ,[object Object],[object Object],[object Object],[object Object]
Test, test, test ,[object Object],[object Object],[object Object]
Test, test, test cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Email service providers
Email service providers ,[object Object],[object Object]
Why you need an ESP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended ESPs ,[object Object],[object Object],[object Object],[object Object]
MailChimp ,[object Object],[object Object]
CampaignMonitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CampaignMonitor cont’d ,[object Object],[object Object],[object Object],[object Object]
3. Analytics integration
Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics cont’d ,[object Object],[object Object],[object Object]
Google Analytics cont’d ,[object Object]
Google Analytics cont’d
Google Analytics cont’d
4. List hygienics
Keep your lists clean ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep your lists clean cont’d ,[object Object],[object Object],[object Object]
5. Standards?
The Email Standards Project ,[object Object],[object Object],[object Object]

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HTML email best practices