Learn how to merge social media and investor relations in this easy to understand guide, put together by IR expert Jeff Ramson.

1. Merging
Social
Media
and
Investor
Rela3ons
in
4
Steps

2. Investor
rela3ons
has
entered
a
new
era
where
forms
of
communica3on
that
were
previously
taboo
are
both
permissible
and
accepted.
In
the
past,
investor
rela3ons
departments
were
responsible
for
issuing
bland
earnings
reports
once
per
quarter
and
planning
an
investor
conference
once
per
year.
Today,
informa3on
about
companies
is
more
plen3ful
than
ever,
and
the
compe33on
for
investor’s
3me
has
reached
incredible
heights.
Furthermore,
informa3on
is
constant,
plen3ful
and
delivered
in
a
variety
of
forms.
Big
investors
are
constantly
bombarded
with
emails,
texts,
phone
calls
and
adver3sements.
For
this
reason,
investor
rela3ons
professionals
must
now
u3lize
social
media
to
get
their
message
across.

3. There
are
four
simple
steps
for
integra3ng
social
media
and
investor
rela3ons.
Firstly,
make
sure
to
conduct
sufficient
research.
That
means
finding
out
what
defines
the
big
picture
and
the
needs
or
concerns
of
your
investors.
Are
your
investors
looking
to
see
customer
growth
or
profitability?
Are
they
interested
in
short-­‐term
profits
or
long-­‐term
product
development?
Finding
the
answers
to
these
ques3ons
will
help
to
craL
your
communica3on
strategy.
Secondly,
keep
your
message
short
and
sweet.
Posts
must
be
short,
sweet,
relevant,
and
informa3ve
to
the
investors.
Try
keeping
most
posts
to
the
140
character
limit
on
TwiPer
with
funny,
clever
and
3mely
posts.
Some3mes
the
most
effec3ve
posts
provide
liPle
informa3on
but
include
an
interes3ng
image
or
quote
that
will
remain
in
the
investor’s
mind.

4. Thirdly,
be
sure
to
integrate
messages
across
mul3ple
plaRorms.
Integra3ng
all
of
your
plaRorms
is
actually
easier
than
ever
with
special
soLware
to
send
out
the
same
post
at
the
same
3me.
Make
sure
that
all
of
your
outlets
(Facebook,
Instagram,
TwiPer,
Website,
Google+,
etc.)
are
working
towards
the
same
goals
and
speaking
with
one
another.
Align
the
message
on
the
plaRorms
or
bePer
yet,
send
the
same
message
out
on
all
the
plaRorms.

5. Fourth,
use
a
scien3fic
methodology
to
improve
your
results.
ALer
each
message,
analyze,
refine
and
repeat
your
message
to
understand
what
gets
the
best
results.
Find
what
works
and
what
doesn’t.
Con3nue
to
modify
your
effort
accordingly
in
order
to
maximize
the
effec3veness
of
each
post.
There
are
several
companies
that
can
provide
this
service
or
you
can
hire
an
internal
analyst
for
this
func3on.
Overall,
it
is
important
to
be
process
driven
when
conduc3ng
investor
rela3ons.
Merging
social
media
is
an
important
part
of
an
investor
rela3ons
strategy
to
keep
the
public
interested
and
well
informed.

6. This
post
was
reformaPed
for
distribu3on.
To
read
more
content
from
Jeff
Ramson,
please
visit
hPp://jefframson.com