Investor Relations expert Jeff Ramson presents his guide on how to advance investor relations by using Social Media.

1. Advance Investor Relations
with Social Media

2. There’s no doubt that the advancement in society of social media is
here to stay. The impact of social media in business and communication
has stunned even the most savvy business owners. It’s simple, easy and
convenient to gain instant promotion and visibility with social media. It
makes sense that investor relations would become a vital part of social
media.

3. Social Media and Investor Relations – Not Another Beardstown
Remember when those senior ladies got together and started the
Beardstown Business and Professional Women’s Investment Club in
Beardstown, IL? They may come to be remembered as the prototype of
today’s investor relations groups forming all over social media
networks. The idea that investments can be discussed with breakneck
speed using social media presents an advancing format that helps
investors to judge specific ROI on a broad range of investments.

4. According to a recent November 2014 report by the NIRI (National
Investor Relations Institute) the ability to judge a company before
making investments via social media help investors to avert loss.
Experienced investors using social media shape the image of businesses
and their potential worth to investors. The report stresses the need to
know who in the investment world is in key positions to judge
companies. When Carl Icahn uses Twitter to assess a company in terms
of investments, this clearly shows the advancing of investor-relations
through social media. It becomes a business imperative to respond to
tweets that can have an effect on their investors.

5. Investor Relations
The clearest definition of investor is the ability to manage, responsibly, marketing,
finance and securities compliance effectively to create a seamless integration.
Thus, investor relations through social media can advance a business faster and
with more stability by simply maintaining constant vigilance over various social
media streams. This duty would be the domain of Investment Relations Officers
(IROs) who determine the impact of publicity in relation to their shareholders. In
this way, investor relations become “interactive” and all data streamed in social
media becomes part of “interactive data.” Interactive data can impact management
of publicity as “spin” that may be positively or negatively reported on social media.
For example, a change in executive leadership or published business report
misinterpreted on social media can impact investor relations negatively. Proper and
immediate spin control on social media can avert further negativity. The key to
advancing investor relations through social media is expeditious management.

6. This post was repurposed for distribution.
To read more news and updates from Jeff Ramson, go
to http://jefframson.com.