Jeff Molander - AGS Conclave 2009 Presentation
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Jeff Molander discusses how to use Web 2.0 social media to acquire and retain customers -- using content marketing, storytelling and easy to understand digital marketing strategies that tie to business objectives.
![Customer Acquisition 2.0: Driving Profits with Digital Experiences Jeff Molander CEO, Molander & Associates Inc. [email_address]](https://image.slidesharecdn.com/jeffmolander-customeracquisition2-0v2-090403181858-phpapp01/85/jeff-molander-ags-conclave-2009-presentation-1-320.jpg)
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Jeff Molander - AGS Conclave 2009 Presentation
- 1. Customer Acquisition 2.0: Driving Profits with Digital Experiences Jeff Molander CEO, Molander & Associates Inc. [email_address]
- 3. “ a flaw in the model... that defines how the world works”
- 21. The Winner Is…
- 22. Examples
- 25. Hmmmm…
- 29. 2006 Netted $150K via their blog Costs: $15/post (editor) 2007 Began to catch on – Calls to Action in Video 2008 Holiday Contest Video 6,000 new prospect email signups $20,000 in new sales
- 30. Connecting buyers and sellers through relevant and compelling information.
- 32. What can you do TOMORROW? 1) Nurture Need – Extend Seasons 2) Think and Act Like a Publisher
- 33. Let’s Chat… Jeff Molander [email_address] twitter: @jeffreymolander blog: jeffmolander.com