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Diffusion of Innovation Process and Stages

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Jeff Mcneill
Jeff Mcneill
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Rogers (2003) Diffusion of Innovation – Notes Jeff McNeill 2007
Generic Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Uncertainty, Information, Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diffusion of Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mathematical Theory of Information Information Source Transmitter Receiver Destination Noise Source Message Signal Message Received Signal Select Message Encode Signal Transmit Signal Receive Signal Decode Signal Select Message 1 2 3 4 5 6
Semiotic Theory of Communication
Semiotic Theory of Communication
Convergence Theory of Communication Mutual A Understanding B express Participant A interpret interpret Participant B express
Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Cluster ,[object Object],[object Object]
Perceived Attributes of Innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perceived Attributes of Innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reinvention ,[object Object]

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Diffusion of Innovation Process and Stages

  • 1. Rogers (2003) Diffusion of Innovation – Notes Jeff McNeill 2007
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  • 7. Mathematical Theory of Information Information Source Transmitter Receiver Destination Noise Source Message Signal Message Received Signal Select Message Encode Signal Transmit Signal Receive Signal Decode Signal Select Message 1 2 3 4 5 6
  • 8. Semiotic Theory of Communication
  • 9. Semiotic Theory of Communication
  • 10. Convergence Theory of Communication Mutual A Understanding B express Participant A interpret interpret Participant B express
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